What users are saying about
14 Ratings
Top Rated
2016 Ratings
14 Ratings
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Score 8.2 out of 100
Top Rated
2016 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • FreshMail ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

FreshMail

84%
8.2

HubSpot Marketing Hub

82%
FreshMail ranks higher in 6/9 features

WYSIWYG email editor

8.5
85%
3 Ratings
8.2
82%
332 Ratings

Dynamic content

8.5
85%
3 Ratings
7.8
78%
332 Ratings

Ability to test dynamic content

9.0
90%
3 Ratings
8.1
81%
309 Ratings

Landing pages

9.0
90%
2 Ratings
7.7
77%
362 Ratings

A/B testing

8.0
80%
3 Ratings
8.3
83%
285 Ratings

Mobile optimization

7.0
70%
3 Ratings
8.5
85%
352 Ratings

Email deliverability reporting

10.0
100%
4 Ratings
8.5
85%
698 Ratings

List management

7.0
70%
3 Ratings
8.3
83%
364 Ratings

Triggered drip sequences

8.5
85%
3 Ratings
8.1
81%
276 Ratings

Reporting & Analytics

8.2

FreshMail

82%
7.9

HubSpot Marketing Hub

79%
FreshMail ranks higher in 2/3 features

Dashboards

8.0
80%
3 Ratings
8.0
80%
366 Ratings

Standard reports

8.0
80%
3 Ratings
8.1
81%
362 Ratings

Custom reports

8.5
85%
3 Ratings
7.8
78%
325 Ratings

Pre-Send Testing

8.4

FreshMail

84%

HubSpot Marketing Hub

Feature Set Not Supported
N/A
FreshMail ranks higher in 8/8 features

URL Validation

8.5
85%
2 Ratings
N/A
0 Ratings

Link Tracking

9.5
95%
2 Ratings
N/A
0 Ratings

Image Validation

8.0
80%
2 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
2 Ratings
N/A
0 Ratings

Spelling and Grammar Check

8.0
80%
2 Ratings
N/A
0 Ratings

Spam Testing

8.0
80%
2 Ratings
N/A
0 Ratings

Email Previews

8.0
80%
2 Ratings
N/A
0 Ratings

Lead Management

FreshMail

Feature Set Not Supported
N/A
8.0

HubSpot Marketing Hub

80%
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.2
82%
355 Ratings

Lead scoring and grading

N/A
0 Ratings
7.7
77%
325 Ratings

Data quality management

N/A
0 Ratings
8.2
82%
331 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.1
81%
299 Ratings

Campaign Management

FreshMail

Feature Set Not Supported
N/A
7.9

HubSpot Marketing Hub

79%
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.8
78%
305 Ratings

Event/webinar marketing

N/A
0 Ratings
8.0
80%
251 Ratings

Social Media Marketing

FreshMail

Feature Set Not Supported
N/A
8.1

HubSpot Marketing Hub

81%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
8.1
81%
341 Ratings

Social profile integration

N/A
0 Ratings
8.2
82%
331 Ratings

Platform & Infrastructure

FreshMail

Feature Set Not Supported
N/A
7.4

HubSpot Marketing Hub

74%
HubSpot Marketing Hub ranks higher in 6/6 features

API

N/A
0 Ratings
7.8
78%
252 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.3
83%
281 Ratings

Customizability

N/A
0 Ratings
7.7
77%
303 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
228 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
6.5
65%
97 Ratings

Integration with SugarCRM

N/A
0 Ratings
6.8
68%
92 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

FreshMail

85%
3 Ratings
8.6

HubSpot Marketing Hub

86%
653 Ratings

Likelihood to Renew

FreshMail

N/A
0 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

FreshMail

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
106 Ratings

Availability

FreshMail

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

FreshMail

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

FreshMail

N/A
0 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

FreshMail

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

FreshMail

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

FreshMail

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Configurability

FreshMail

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
2 Ratings

Ease of integration

FreshMail

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
5 Ratings

Product Scalability

FreshMail

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Vendor post-sale

FreshMail

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Vendor pre-sale

FreshMail

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Likelihood to Recommend

FreshMail

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

Pros

FreshMail

  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Cons

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Pricing Details

FreshMail

Starting Price

Editions & Modules

FreshMail editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    FreshMail

    No answers on this topic

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    FreshMail

    No answers on this topic

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    FreshMail

    No answers on this topic

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    FreshMail

    No answers on this topic

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    FreshMail

    No answers on this topic

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    FreshMail

    No answers on this topic

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    FreshMail

    No answers on this topic

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    FreshMail

    No answers on this topic

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    FreshMail

    FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
    Read full review

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Scalability

    FreshMail

    No answers on this topic

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    FreshMail

    • Better Outreach
    • Hitting the objective of marketing prospects qualified
    • Return on cost
    Read full review

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Screenshots

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