What users are saying about
7 Ratings
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Top Rated
1842 Ratings
7 Ratings
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Score 10 out of 100

HubSpot Marketing Hub

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Top Rated
1842 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

FreshMail

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface
Holly Bouvier | TrustRadius Reviewer

HubSpot Marketing Hub

Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Roshni Rahman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

FreshMail
8.6
HubSpot Marketing Hub
8.8
WYSIWYG email editor
FreshMail
10.0
HubSpot Marketing Hub
8.6
Dynamic content
FreshMail
8.0
HubSpot Marketing Hub
8.8
Ability to test dynamic content
FreshMail
8.0
HubSpot Marketing Hub
8.6
A/B testing
FreshMail
9.0
HubSpot Marketing Hub
8.5
Mobile optimization
FreshMail
9.0
HubSpot Marketing Hub
8.8
Email deliverability reporting
FreshMail
10.0
HubSpot Marketing Hub
9.1
List management
FreshMail
8.0
HubSpot Marketing Hub
9.1
Triggered drip sequences
FreshMail
7.0
HubSpot Marketing Hub
9.2
Landing pages
FreshMail
HubSpot Marketing Hub
8.9

Reporting & Analytics

FreshMail
8.0
HubSpot Marketing Hub
8.6
Dashboards
FreshMail
10.0
HubSpot Marketing Hub
8.7
Standard reports
FreshMail
9.0
HubSpot Marketing Hub
8.7
Custom reports
FreshMail
5.0
HubSpot Marketing Hub
8.4

Lead Management

FreshMail
HubSpot Marketing Hub
8.7
Lead nurturing
FreshMail
HubSpot Marketing Hub
8.9
Lead scoring and grading
FreshMail
HubSpot Marketing Hub
8.4
Data quality management
FreshMail
HubSpot Marketing Hub
8.6
Automated sales alerts and tasks
FreshMail
HubSpot Marketing Hub
9.0

Campaign Management

FreshMail
HubSpot Marketing Hub
8.7
Calendaring
FreshMail
HubSpot Marketing Hub
8.6
Event/webinar marketing
FreshMail
HubSpot Marketing Hub
8.8

Social Media Marketing

FreshMail
HubSpot Marketing Hub
8.7
Social sharing and campaigns
FreshMail
HubSpot Marketing Hub
8.6
Social profile integration
FreshMail
HubSpot Marketing Hub
8.7

Platform & Infrastructure

FreshMail
HubSpot Marketing Hub
8.5
API
FreshMail
HubSpot Marketing Hub
8.5
Role-based workflow & approvals
FreshMail
HubSpot Marketing Hub
8.9
Customizability
FreshMail
HubSpot Marketing Hub
8.8
Integration with Salesforce.com
FreshMail
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
FreshMail
HubSpot Marketing Hub
8.0
Integration with SugarCRM
FreshMail
HubSpot Marketing Hub
8.0

Pros

FreshMail

  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.
Holly Bouvier | TrustRadius Reviewer

HubSpot Marketing Hub

  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
Chris Gomez, SPHR | TrustRadius Reviewer

Cons

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Holly Bouvier | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

FreshMail

No answers on this topic

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

FreshMail

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

FreshMail

  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Holly Bouvier | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

FreshMail

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

FreshMail Editions & Modules

Additional Pricing Details
FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

FreshMail
9.0
HubSpot Marketing Hub
9.0

Likelihood to Renew

FreshMail
HubSpot Marketing Hub
9.9

Usability

FreshMail
HubSpot Marketing Hub
8.5

Reliability and Availability

FreshMail
HubSpot Marketing Hub
9.1

Performance

FreshMail
HubSpot Marketing Hub
8.9

Support Rating

FreshMail
HubSpot Marketing Hub
8.5

In-Person Training

FreshMail
HubSpot Marketing Hub
9.1

Online Training

FreshMail
HubSpot Marketing Hub
9.1

Implementation Rating

FreshMail
HubSpot Marketing Hub
7.3

Scalability

FreshMail
HubSpot Marketing Hub
7.3

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