FullStory vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullStory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Pendo.io
Score 8.3 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
FullStoryPendo.io
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Free
Free
Team
Contact sales team
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
FullStoryPendo.io
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
FullStoryPendo.io
Considered Both Products
FullStory
Chose FullStory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose FullStory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose FullStory
FullStory is very easy to use and very comprehensive compared to it's competitors
Pendo.io
Chose Pendo.io
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
Chose Pendo.io
Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
Top Pros
Top Cons
Features
FullStoryPendo.io
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
FullStory
5.2
18 Ratings
38% below category average
Pendo.io
-
Ratings
Responsive Design for Web Access6.116 Ratings00 Ratings
Mobile Application5.99 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
FullStory
7.6
48 Ratings
15% below category average
Pendo.io
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.243 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis8.025 Ratings00 Ratings
Conversion tracking6.427 Ratings00 Ratings
Goal tracking6.422 Ratings00 Ratings
Funnel Analysis7.133 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.242 Ratings00 Ratings
Best Alternatives
FullStoryPendo.io
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
ChurnZero
ChurnZero
Score 8.0 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.6 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullStoryPendo.io
Likelihood to Recommend
8.4
(71 ratings)
8.6
(91 ratings)
Likelihood to Renew
9.7
(9 ratings)
9.0
(4 ratings)
Usability
10.0
(1 ratings)
10.0
(4 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
9.7
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
7.7
(56 ratings)
9.0
(1 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullStoryPendo.io
Likelihood to Recommend
FullStory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
Read full review
Pendo.io
Pendo is very well suited for startups and mid size product companies who are looking for -
  • Help in user experience building
  • Measuring the impact of a feature on the requirement phase itself
  • Advanced analytics to get a sense of how the product is working
  • Insights about necessary changes that are required to make the product better
Read full review
Pros
FullStory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Pendo.io
  • Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc.
  • To promote new features.
  • To train customers on how to use new features.
  • To survey our customers within the software.
Read full review
Cons
FullStory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
Read full review
Pendo.io
  • I find the reporting and analytics to be a little light. They could improve custom reporting capabilities.
  • Would like to see the capabilities of the Pendo tagging tool built into the platform. (don't launch a separate product). I find the tagging tool does a much better job at selecting the components to be tagged than the platform does.
  • Sometimes takes a while to refresh counts when adding a new tag.
Read full review
Likelihood to Renew
FullStory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
Read full review
Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Read full review
Usability
FullStory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
Read full review
Pendo.io
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
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Reliability and Availability
FullStory
We've never had issues with availability
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Pendo.io
No answers on this topic
Performance
FullStory
It seems the performance is really good and always loads quickly
Read full review
Pendo.io
No answers on this topic
Support Rating
FullStory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
FullStory
No answers on this topic
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
FullStory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
FullStory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
Read full review
Scalability
FullStory
Full story was easy to scale with the growth of our teams and organisation
Read full review
Pendo.io
No answers on this topic
Return on Investment
FullStory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
Pendo.io
  • We have had an ROI in reduced support contacts.
  • We have had increased NPS scores due to our ability to target messaging for the right reasons to the right audience members rather than blanket distribution of information.
  • Delayed deployment in certain environments (being worked through) has led to a delay in one business area, but it is not public facing yet so we aren't heavily impacted by that yet.
Read full review
ScreenShots

FullStory Screenshots

Screenshot of Visualize Data with Custom DashboardsScreenshot of Powerful Session Replay Combined with Dev ToolsScreenshot of FullStory Conversions Illuminates Problems in the Digital ExperienceScreenshot of Fullstory for Mobile AppsScreenshot of FullStory Search & SegmentationScreenshot of Get Quality Insights on the Most Valuable Pages