Fullstory vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.3 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Pendo.io
Score 8.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
FullstoryPendo.io
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
FullstoryPendo.io
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryPendo.io
Considered Both Products
Fullstory
Chose Fullstory
I think other tools are either too heavy or complicated to implement and / or understand. Full story has a super light weight feel to the system and works magically. I implemented Mixpanel once and the entire team struggled with it before replacing it with Full Story after …
Chose Fullstory
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your …
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Pendo.io
Chose Pendo.io
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
Chose Pendo.io
Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
Features
FullstoryPendo.io
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
19 Ratings
20% below category average
Pendo.io
-
Ratings
Responsive Design for Web Access7.917 Ratings00 Ratings
Mobile Application7.910 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
49 Ratings
2% below category average
Pendo.io
-
Ratings
Heatmap tool9.937 Ratings00 Ratings
Click analytics8.944 Ratings00 Ratings
Scroll maps9.033 Ratings00 Ratings
Form fill analysis9.026 Ratings00 Ratings
Conversion tracking9.928 Ratings00 Ratings
Goal tracking7.823 Ratings00 Ratings
Funnel Analysis8.034 Ratings00 Ratings
Session Recording and Replay10.048 Ratings00 Ratings
User Segmentation9.943 Ratings00 Ratings
Best Alternatives
FullstoryPendo.io
Small Businesses
Smartlook
Smartlook
Score 8.6 out of 10
ChurnZero
ChurnZero
Score 8.4 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 7.5 out of 10
ChurnZero
ChurnZero
Score 8.4 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.5 out of 10
Nexthink
Nexthink
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryPendo.io
Likelihood to Recommend
9.9
(72 ratings)
8.5
(130 ratings)
Likelihood to Renew
9.7
(9 ratings)
8.2
(6 ratings)
Usability
10.0
(1 ratings)
7.9
(43 ratings)
Availability
9.0
(1 ratings)
9.1
(1 ratings)
Performance
8.0
(1 ratings)
9.1
(1 ratings)
Support Rating
8.3
(61 ratings)
8.2
(5 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
7.5
(56 ratings)
9.1
(2 ratings)
Configurability
7.0
(1 ratings)
7.3
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
9.1
(1 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryPendo.io
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Pendo.io
Pendo.io is useful in generating great dashboards that present user analytics in the best possible view that could be used for analysis & derive key insights on what could be done if there's a feature that's not being recognized by end users or if there are any pain points where users are struggling more around a workflow which is technically not that difficult. Pendo.io also can be used to create impactful guides where intercatoin of a user with the Guide can be created in less steps & have relevant information about that workflow that the user is completing. Pendo.io's resource center can act as a one stop hub to present any sidewide updates which could be information of Prod releases, New KB Articles, Register to any event, & much more. Segments can be created in as many variation as one can. In fact, Segments are the ruling property or feature that works so handy, which reduces a lot of iterative work.
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Pendo.io
  • NPS Surveys
  • Feature usage insights
  • Identifying user behaviors using Replay feature
  • Clearly segmenting users in a way we want it to be
  • Identifying time spent on a feature/product to better understand what customers actually use
  • Documentation, in-app guides and help section
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Pendo.io
  • Dashboard is sometimes very slow to load
  • Preview is problematic if the Pendo.io user doesn't have access to the target environment or application where the guide is going to display
  • It would be ideal to have a gallery of thumbnail images of previously used guides to select from, either to pull a screen capture or to use as a template. It's cumbersome to go to the guides, find the one you want, click on Preview, etc.
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Pendo.io
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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Reliability and Availability
Fullstory
We've never had issues with availability
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Pendo.io
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
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Performance
Fullstory
It seems the performance is really good and always loads quickly
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Pendo.io
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
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Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
Fullstory
No answers on this topic
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out ahead easily. There are aspects that Pendo could improve for sure such as what metadata it captures from the users; an example of this is screen resolution which Google Analytics captures but Pendo does not.
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Pendo.io
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
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Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Pendo.io
  • Reducing development time with in-app guides and resource center, with product management being able to agilely create guides in real time, this could be as much as 1 full time developer in savings.
  • Reducing business time scoping "rock fetches" than are proven to be invaluable based on analytics, each time 1 single piece of analtical data saves around ~20 hours across multiple resources.
  • Increasing user satisfaction with in-app guides and resource center
  • Increasing usage of key features through targetted messaging, those key features either drive costs ou of our business or add value to customers business.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data