GoodData.AI vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoodData.AI
Score 8.8 out of 10
N/A
GoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment.N/A
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
GoodData.AIGoogle Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
GoodData.AIGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoodData.AIGoogle Analytics
Considered Both Products
GoodData.AI
Chose GoodData.AI
Logical data modelling and XAE (MAQL) are reasons why I like using GoodData for projects where I need to connect small chunks of data from multiple sources and enable holistic analysis across the whole company quickly for everyone. With PowerBI or Qlik Sense you need 5 times …
Chose GoodData.AI
Select Good data because it has simpler options, the other tool has, from my point of view, many options that are not clear and what I look for for my clients in the small business sector is ease of implementation, simple data loading and immediate dashboard generation , …
Chose GoodData.AI
For analysts, Tableau is far better because of better graph visualization. Tableau does not need to deal with the amount of uploaded data. Our company uses Gooddata because of its unbeatable price.
Chose GoodData.AI
I selected GoodData as customer support is a lot better as well as the pricing model.
Chose GoodData.AI
We actually chose AWS Quicksight over GoodData because it accepted our unique log format (not CSV) and had easy ways to enhance our data with formulas. Once again, if we had data logs already in CSV format then it would have been an easy choice to go with GoodData.
Chose GoodData.AI
Each one of the above players had an interesting platform. Ultimately, GoodData beat them based on our need for a customizable user experience, ability to embed, affordable license that is NOT on a per user basis (because if you want adoption, you shouldn't directly tie cost …
Google Analytics

No answer on this topic

Features
GoodData.AIGoogle Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
GoodData.AI
8.1
74 Ratings
12% above category average
Google Analytics
-
Ratings
Pixel Perfect reports8.055 Ratings00 Ratings
Customizable dashboards8.974 Ratings00 Ratings
Report Formatting Templates7.362 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
GoodData.AI
8.1
74 Ratings
4% above category average
Google Analytics
-
Ratings
Drill-down analysis7.772 Ratings00 Ratings
Formatting capabilities7.674 Ratings00 Ratings
Report sharing and collaboration8.069 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
GoodData.AI
7.9
69 Ratings
2% above category average
Google Analytics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.067 Ratings00 Ratings
Location Analytics / Geographic Visualization7.656 Ratings00 Ratings
Predictive Analytics6.540 Ratings00 Ratings
Pattern Recognition and Data Mining9.520 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
GoodData.AI
8.0
75 Ratings
5% above category average
Google Analytics
-
Ratings
Multi-User Support (named login)8.974 Ratings00 Ratings
Role-Based Security Model8.666 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.072 Ratings00 Ratings
Single Sign-On (SSO)6.546 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
GoodData.AI
8.3
51 Ratings
14% above category average
Google Analytics
-
Ratings
REST API8.443 Ratings00 Ratings
Javascript API8.339 Ratings00 Ratings
iFrames8.340 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
GoodData.AI
-
Ratings
Google Analytics
8.4
11 Ratings
4% above category average
Lead Conversion Tracking00 Ratings8.210 Ratings
Bounce Rate Measurement00 Ratings8.410 Ratings
Device and Browser Reporting00 Ratings9.211 Ratings
Pageview Tracking00 Ratings9.111 Ratings
Event Tracking00 Ratings8.411 Ratings
Reporting in real-time00 Ratings7.810 Ratings
Referral Source Tracking00 Ratings8.610 Ratings
Customizable Dashboards00 Ratings7.910 Ratings
Best Alternatives
GoodData.AIGoogle Analytics
Small Businesses
Yellowfin
Yellowfin
Score 8.6 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Optimal
Optimal
Score 8.6 out of 10
Enterprises
Infor Birst
Infor Birst
Score 6.4 out of 10
Optimal
Optimal
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoodData.AIGoogle Analytics
Likelihood to Recommend
9.2
(102 ratings)
8.5
(193 ratings)
Likelihood to Renew
8.9
(19 ratings)
9.0
(51 ratings)
Usability
9.4
(81 ratings)
7.4
(19 ratings)
Availability
8.8
(3 ratings)
10.0
(4 ratings)
Performance
8.8
(3 ratings)
10.0
(2 ratings)
Support Rating
10.0
(11 ratings)
7.0
(42 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
7.0
(4 ratings)
9.0
(7 ratings)
Configurability
7.7
(2 ratings)
6.0
(2 ratings)
Ease of integration
7.3
(4 ratings)
10.0
(1 ratings)
Product Scalability
9.2
(2 ratings)
10.0
(2 ratings)
Vendor post-sale
8.8
(2 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
GoodData.AIGoogle Analytics
Likelihood to Recommend
GoodData.AI
I think it works nicely for shops that want the analytical power and are ok to host their own infrastructure for the data and etl. For smaller operations with limited budgets but still high demand for analytical features the math may not work out.
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Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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Pros
GoodData.AI
  • The source datasets are often complex, semi-structured and un-linked to key entities. With GoodData, all of these datasets are unified to serve as a central semantic data model layer, building into a galaxy schema with dimensions, bridge, and facts, which then forms the backbone that powers the [...] data intelligence cloud. Building insights and dashboards become a much easier task once the underlying data model is designed. GoodData enforces certain best practices as a BI tool, which must be adhered to get the true value of the raw data. For e.g. the source FDA dashboard may just show inspection data but the Site Profile dashboard built on GoodData goes beyond the standard information and shows more insight into site risk scores and can be drilled into details. There is blog written on this topic: [...].
  • GoodData provides a rich collection of visualization options that help us create compelling story-telling via dashboards. Being well-prepared for FDA inspections is essential for maintaining product quality, regulatory compliance, and avoiding serious business setbacks. FDA inspections are critical events that can shape a company’s market access and reputation. The FDA itself offers the FDA Data Dashboard, but it doesn’t make every document available. There is a blog written on this topic: [...].
  • Medical devices and technologies do not stop evolving after they receive regulatory approval. Once a product hits the market, it faces real-world usage, compliance challenges, and an array of regulatory scrutiny. Managing these postmarket dynamics is critical to a product’s long-term success and patient safety. However, many companies struggle to keep track of relevant events across a product’s markets, from adverse event reports to changing regulations. Postmarket Intelligence developed on GoodData platform enables us to solve that problem. It empowers MedTech companies to efficiently monitor, assess, and act on postmarket data—saving time, improving decision-making, and ensuring compliance with industry standards. Anyone who is used to trying to get the data they need from the various FDA, and other regulatory agency websites, knows that collecting, cleaning, and structuring that data takes hours. And that’s before any analysis can get done. We enable customers to free up time to focus only on the high-value analysis and subsequent recommendations to leadership, rather than wrangling the data.
  • The data pipeline refresh that is provided by GoodData Platform is also quite useful from data engineering perspective. The Automated Data Distribution v2 or commonly called as ADD refresh follows a set pattern of identifying the analytical data model through output stage which helps abstract the complex table definition to simpler views that can help with quick rebuild at the data warehouse level while loading the data into GoodData's ADS storage layer. The import first way of loading data into GoodData's cloud storage, followed by querying for any aggregations or metrics on the GoodData analyzer, makes this simple and fast.
  • GoodData's latest product i.e. Cloud also offers several good features like Analytics as Code which helps software engineering teams follow a code-first approach to analytics, where building insights, dashboards or even datasets can be done in YAML templates or serviced by REST APIs. This is particularly forward thinking in the modern technology stack and evolving industry requirements. These provide seamless integration options to front-end and backend code, embedded analytics with multiple choices from HTML to React based workloads. At [...], we are currently exploring most of these features while planning for a future migration from Platform to Cloud.
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Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
GoodData.AI
  • Good Data is already have certain customizable options. However, having more flexibility in customizing reports and dashboards & control over the visual aspects would enhance the overall user experience.
  • To make Good Data even more powerful tool, improving the speed and responsiveness of the tool, especially during data-intensive tasks, would be a significantly helpful.
  • For new users, the interface can be made more user friendly which would promote easy navigation through features of tool.
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Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Likelihood to Renew
GoodData.AI
Because gooddata really helps us in processing data to make reports or dashboards. So we are very satisfied when we use it. What we like is the flexible use of charts. We change at will the use of charts to display in reports or dashboards. Thank you Gooddata for helping companies like us who need flexibility in usage
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
GoodData.AI
From a customer perspective it is incredibly usable. We have more users building their own reports that would normally need custom work from our support team. The back end can be daunting when trying to configure things like new data elements or push changes to a report to all existing customers.
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
GoodData.AI
We are approximately one month since go-live. There has been one short outage.
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Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Performance
GoodData.AI
I'm generally impressed with how fast it reflects so much data.
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Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Support Rating
GoodData.AI
Support team has been highly responsive and helpful from our first initial deployment to present day. They engage and work with us. know when to escalate for more challenging problems. They also follow up. Overall have had a very good experience with support
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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In-Person Training
GoodData.AI
Petr was a rock star - patient, knowledgeable, clear and easy to work with.
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Google
No answers on this topic
Online Training
GoodData.AI
GoodData implementation team was professional and courteous
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Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
GoodData.AI
Implementations are hard and we had limited technical resources. We relied too heavily on GD care team. When we found technical gaps, they weren't simple to overcome
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Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
GoodData.AI
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
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Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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Scalability
GoodData.AI
We never had any issues with scalability, other than being limited by workspaces
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Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Return on Investment
GoodData.AI
  • I personally pushed our management to get GoodData implemented, and there on we have been making much more profits than we ever did!
  • Last month we made a decision using the platform and withing a short span of time our ROI gets 7X.
  • We also made a marketing spend of $100,000 every quater using the insights and metrics, and we are really happy with the returs.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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ScreenShots

GoodData.AI Screenshots

Screenshot of Governed Analytics and AI, Built for ScaleScreenshot of Build and Scale Analytics with CodeScreenshot of Ground AI in Trusted Business ContextScreenshot of Automate Analytics with Assistants, Copilots, and AI WorkflowsScreenshot of Embed and Extend Analytics AnywhereScreenshot of Optimize Performance and Compute Cost