Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
$500
in Ads credit in the first 60 days
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
Google is a lot better at not just banning you for no reason. The platform is very intuitive and gets you in front of many people. Meta Ads is notorious for banning people and not giving them any reason. Google is very reasonable and has guidelines. Google clicks are also much …
Whereas I was able to figure out the basics of Google Ads without any training (note - I highly recommend getting professional training in using Ads properly), Facebook's Ad Manager is a disorganized mess that requires extra work to understand and run. I leave Facebook Ads to …
Google Workspace is much easier to setup, manage, and integrate with third-party applications compared to Office 365. Though I prefer Excel & Word over Google Sheets & Docs, both are equally leveraged in the agency. I also appreciate that document collaboration with clients and …
Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
I find that google workspace covers all the bases that I would need my day to day work solution to offer. Workspace is perfect if you're someone working in sales who regularly sets up and hosts meetings. The meet solution is reliable, the transcription through Gemini is almost always perfect, and the recording function is easy to use. Calendar backs this up well by being simple and easy to use. Although having the ability to share your calendar link for people to book in meetings would elevate this further. You can also never go wrong with Gmail, it is reliable, has strong spam filters and rarely ever goes down. On the flip side, despite Docs, Slides and Sheets covering the basic functionalities that you would need to create a good base level of documents, it does lack some advanced functionalities that other providers offer. Especially in Sheets, I use sheets regularly for importing and exporting data for cold outreach, it works perfectly fine for this, but if you were looking to start creating dashboards etc using sheets as the base for this, it can start to get a bit tricky and limited.
Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
Pricing is a little bit higher than other services
The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
