Google Ads vs. Indeed Ads (Sponsored Jobs)

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

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Using indeed for ongoing job needs is great as the job ad will be there for an extended period of time. The use of Indeed for a quick need-to-hire tomorrow situation has been tough. I have found that it may take a few days to gather good applications.

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• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

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• Immediate response, that's what I need. I post the job, there is no waiting one day or two hours to respond to the candidates.
• Gives me better visibility, better ability to choose different candidates, I've tried sponsored jobs with deal-breakers and non-deal-breakers. Sometimes is best not to have a deal-breaker for certain jobs because I might pass on a candidate I wouldn't have thought to maybe take a look at.
• I've also used the instant match, I'm starting to get better at qualifying those candidates and I had a few applicants from that.

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• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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• The biggest area for improvement that I see is the automatic job collapsing for posts that are coming from the same company, same title but different locations. A lot of our locations are hiring hourly team members and are within 10-15 miles of each other. This issue significantly reduces the number of applicants that we see and makes our lives as recruiters more difficult when we need to try and manage 75 locations across both concepts that are potentially hiring for 2-3 positions at a time.

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I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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I use Indeed Sponsored Jobs pretty much on a daily basis. As a recruiter this would be the first thing, I renew to help me succeed in my role as a staff recruiter.

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This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

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They continue to improve their platform. Although sometimes adding more functions can decrease usability, Indeed is very good at adding definitions and information in a very user-friendly way. You are truly able to customize your service and job ads in a way that benefits you and your company. You also have complete control over your ad and your budget

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We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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Our Indeed support team far exceeds the support I've received from any other recruitment platform. We have a dedicated account executive AND a client support specialist, both of whom go out of their way to assist with everything from making our job ads more effective to make the billing process more transparent. They are a rock star team that truly takes the stress out of recruiting!

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Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

While I was not there at this company, since I joined we have had to revise some things. They have been great!

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Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

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Handshake is mainly for the college-age group. We have listed some of our jobs on here before, but never had a good turnout of applicants. We tried ZipRecruiter, but it was easier to manage all of our jobs if they were listed on one site. We would also sometimes have people apply on both our ZipRecruiter listing and our Indeed listing.

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• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

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• Applicant quality varies depending on the position, sometimes we get really good ones and bad ones so it's positive and negative at times.
• Positive impact with being cost effective. I don't feel we pay too much for what we need, but it's not "cheap" by any means either.

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