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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.4 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Pricing
    Google AdsInsightly
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Google AdsInsightly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsInsightly
    Considered Both Products
    Google
    No answer on this topic
    Unbounce
    Chose Insightly
    Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales …
    Incentivized
    Chose Insightly
    Insightly has everything in it, you don't need several CRM or different tools. You can work everything in there: email marketing, database, sales, and a lot more. For us, that is invaluable. It has simplified our work a lot. I highly recommend this tool; it's easy to use, …
    Incentivized
    Chose Insightly
    We selected Insightly because of the price. After a year we migrated to Freshsales because it gives us all the features we need for inbound and outbound (workflows for tasks, email campaigns, auto-assignation, integration with a phone provider, integration with multiple apps …
    Incentivized
    Chose Insightly
    One proprietary CRM, which I used many years ago, was the best one I have ever used as it was custom-made and tweaked promptly. It was much more convenient to use than any other CRM, including Insightly which has some annoying quirks and shortcomings.
    Incentivized
    Chose Insightly
    I didn't personally choose Insightly, but I do think it fits our business better than the other CRMs I've worked with in the past might. They were solid products, but they would not appropriate for the industry I'm in now.
    Incentivized
    Chose Insightly
    Insightly had the features we needed at the right price point. The free trial was long enough for us to get comfortable with the system to make an educated decision.
    Incentivized
    Key User Insights
    Would buy again
    81%
    Would buy again
    42 Answers
    88%
    Would buy again
    117 Answers
    Delivers good value for the price
    76%
    Delivers good value for the price
    37 Answers
    94%
    Delivers good value for the price
    103 Answers
    Happy with the feature set
    79%
    Happy with the feature set
    41 Answers
    88%
    Happy with the feature set
    117 Answers
    Lived up to sales and marketing promises
    69%
    Lived up to sales and marketing promises
    34 Answers
    88%
    Lived up to sales and marketing promises
    72 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    35 Answers
    90%
    Implementation went as expected
    86 Answers
    Features
    Google AdsInsightly
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Insightly
    Feature
    Google Ads
    7.2
    11 Ratings
    10% above category average
    Insightly
    -
    Ratings
    Ad campaign creation7.911 Ratings00 Ratings
    Ad deployment7.510 Ratings00 Ratings
    Display advertising7.410 Ratings00 Ratings
    Ad display and retargeting segmentation7.511 Ratings00 Ratings
    Sequence targeting6.910 Ratings00 Ratings
    Contextual advertising7.210 Ratings00 Ratings
    Social advertising6.35 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Insightly
    Feature
    Google Ads
    7.3
    11 Ratings
    6% above category average
    Insightly
    -
    Ratings
    Ad dashboards7.511 Ratings00 Ratings
    Ad performance reports7.911 Ratings00 Ratings
    Ad conversion tracking7.311 Ratings00 Ratings
    Ad attribution reporting7.211 Ratings00 Ratings
    Ad forecasting and optimization6.911 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Insightly
    Feature
    Google Ads
    7.9
    10 Ratings
    6% below category average
    Insightly
    -
    Ratings
    Ad bidding7.910 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.4
    423 Ratings
    6% below category average
    Customer data management / contact management00 Ratings8.2405 Ratings
    Workflow management00 Ratings7.2372 Ratings
    Territory management00 Ratings7.390 Ratings
    Opportunity management00 Ratings8.2368 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.3379 Ratings
    Contract management00 Ratings6.521 Ratings
    Quote & order management00 Ratings7.275 Ratings
    Interaction tracking00 Ratings7.2333 Ratings
    Channel / partner relationship management00 Ratings7.724 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.1
    13 Ratings
    8% below category average
    Case management00 Ratings7.011 Ratings
    Call center management00 Ratings7.28 Ratings
    Help desk management00 Ratings7.19 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.2
    330 Ratings
    7% below category average
    Lead management00 Ratings6.8314 Ratings
    Email marketing00 Ratings7.7263 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    6.8
    406 Ratings
    12% below category average
    Task management00 Ratings7.1392 Ratings
    Billing and invoicing management00 Ratings6.039 Ratings
    Reporting00 Ratings7.3342 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.6
    367 Ratings
    1% below category average
    Forecasting00 Ratings7.092 Ratings
    Pipeline visualization00 Ratings7.9344 Ratings
    Customizable reports00 Ratings7.8331 Ratings
    Customization
    Comparison of Customization features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.5
    369 Ratings
    2% below category average
    Custom fields00 Ratings8.4368 Ratings
    Custom objects00 Ratings7.7126 Ratings
    Scripting environment00 Ratings6.86 Ratings
    API for custom integration00 Ratings7.3195 Ratings
    Security
    Comparison of Security features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.6
    316 Ratings
    10% below category average
    Single sign-on capability00 Ratings7.8282 Ratings
    Role-based user permissions00 Ratings7.4217 Ratings
    Social CRM
    Comparison of Social CRM features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    7.4
    90 Ratings
    1% below category average
    Social data00 Ratings6.825 Ratings
    Social engagement00 Ratings8.078 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    6.4
    159 Ratings
    16% below category average
    Marketing automation00 Ratings7.7159 Ratings
    Compensation management00 Ratings5.14 Ratings
    Platform
    Comparison of Platform features of Google Ads and Insightly
    Feature
    Google Ads
    -
    Ratings
    Insightly
    5.9
    328 Ratings
    25% below category average
    Mobile access00 Ratings5.9328 Ratings
    Best Alternatives
    Google AdsInsightly
    Small Businesses
    WordStream
    Score6.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdsInsightly
    Likelihood to Recommend
    8.7
    (126 ratings)
    7.8
    (444 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    8.7
    (36 ratings)
    Usability
    7.7
    (17 ratings)
    7.5
    (180 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (6 ratings)
    Performance
    9.0
    (1 ratings)
    7.9
    (25 ratings)
    Support Rating
    9.0
    (8 ratings)
    8.9
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    9.0
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (26 ratings)
    Configurability
    -
    (0 ratings)
    9.9
    (18 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.4
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (10 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (9 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    7.8
    (3 ratings)
    User Testimonials
    Google AdsInsightly
    Likelihood to Recommend
    Google
    Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
    Incentivized
    Read full review
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Pros
    Google
    • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
    • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
    • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
    Incentivized
    Read full review
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Cons
    Google
    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
    Incentivized
    Read full review
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
    Incentivized
    Read full review
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Usability
    Google
    This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.
    Incentivized
    Read full review
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Support Rating
    Google
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
    Incentivized
    Read full review
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Online Training
    Google
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
    Read full review
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
    Incentivized
    Read full review
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Professional Services
    Google
    No answers on this topic
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
    Incentivized
    Read full review
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot