Google Ads vs. LinkedIn Jobs

Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.

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I can't think of any reason why anybody looking for a job opportunity would not be involved with LinkedIn Jobs. It's one of the more active social media job sites and if you are active on LinkedIn (which you should be) you have a great opportunity to show your achievements and talent to job posters. The "Easy Apply" link, although great for companies hiring large groups of people may not be for somebody who is looking for a specialized role as that would take a more personal approach.

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• Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
• Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
• Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.

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• The job offers board is one of the things that stands out most positively on LinkedIn Jobs, since I can know all the job offers that are open for all sectors of my company and I can also see the candidates that are in each offer of employment.
• Interview scheduling is one of the best features of LinkedIn Jobs. It allows you to schedule exact time and exact day for face-to-face meetings in order to carry out a more consolidated interview, in addition, it sends notifications to the candidate so that they can appear for the interview at the right time.
• I can have access to the CV of each candidate. LinkedIn Jobs offers me a very detailed CV of each of the candidates and this allows me to quickly know the qualities that each candidate has.
• I can handle job applications much better. It was a very tedious job when we did this manually and we did a lot of paperwork to organize the received requests. LinkedIn Jobs has made that manual work is avoided, thanks to the automated system to organize the requests.

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• If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
• There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.

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• We have found to get the reach that we want, LinkedIn Jobs has been an expensive endeavor. The free postings do not get very far on LinkedIn Jobs.
• For Large scale hired, LinkedIn Jobs is not beneficial at all. It does not do a good job at keeping a large influx of candidates coming through.
• Some of the candidates end up being in other locations and therefore some have been unwilling to relocate or to fulfill job descriptions. In some ways, the wide reach works to a disadvantage when reaching candidates that do not even realize where the position is located. LinkedIn Jobs needs to do a better job with location based searches.

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I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

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Asking price really versus quality. Not a bad thing, but budget can be a problem.

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This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.

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Overall the LinkedIn Jobs are very very useful product for job seeking candidates, posting their requirements, posting the advertisement, communicating the job looking candidates and finding the good companies job vacancies so mostly the LinkedIn Jobs are very genuine useful for employees. It used for our knowledge, company growth and carrier improvement also.

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We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with

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There are many complaints that there is no way to contact their support. There is no phone number, nor chat and people aren't receiving responses on social media. I have used "Feedback" to report on the job description page the flaw in incorrect locations.

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

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LinkedIn has better integration with its existing social media platform, allowing for the recruiter to accurately view a client's history. Furthermore, it shows reviews and work done by the potential recruit. In contrast, ZipRecruiter does not show as much insight into a client which can lead to time wasted with phone calls and other communication.

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• Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
• Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
• If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.

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• Able to reach and tap a more diverse talent pool directly
• Makes it easy for candidates to apply with just one click rather than filling long forms which is a big deterrent for passive job seekers
• Makes the hiring process more efficient as candidates not matching the pre defined criteria get rejected automatically

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info