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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Grasshopper

    Score6.1 out of 10
    N/AGrasshopper is an IP telephony business communication solution that provides companies with a toll-free or local phone number. It has both desktop and mobile applications and includes features such as custom greeting recording, call forwarding, call transfer, call reporting, and voicemail.

    $18

    per month for a single user

    Pricing
    Google AnalyticsGrasshopper
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    True Solo
    $18
    per month for a single user
    Solo Plus
    $32
    per month
    Small Business
    $70
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsGrasshopper
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsGrasshopper
    Considered Both Products
    Google
    No answer on this topic
    GoTo formerly LogMeIn
    Chose Grasshopper
    Grasshopper was more suited to a company our size and had a low administrative and installation overhead, as well as a cost that couldn't be beat. Pay as you go was key when we were smaller, and as we have scaled the product scaled alongside us. I would recommend grasshopper …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    46 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    93%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    46 Answers
    Features
    Google AnalyticsGrasshopper
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Grasshopper
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Grasshopper
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Google Analytics and Grasshopper
    Feature
    Google Analytics
    -
    Ratings
    Grasshopper
    9.7
    46 Ratings
    20% above category average
    Hosted PBX00 Ratings9.423 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings10.024 Ratings
    User templates00 Ratings10.019 Ratings
    Call reports00 Ratings9.433 Ratings
    Directory of employee names00 Ratings9.434 Ratings
    Call Management
    Comparison of Call Management features of Google Analytics and Grasshopper
    Feature
    Google Analytics
    -
    Ratings
    Grasshopper
    9.6
    51 Ratings
    15% above category average
    Answering rules00 Ratings9.247 Ratings
    Call recording00 Ratings9.622 Ratings
    Call park00 Ratings9.812 Ratings
    Call screening00 Ratings10.036 Ratings
    Message alerts00 Ratings9.243 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Google Analytics and Grasshopper
    Feature
    Google Analytics
    -
    Ratings
    Grasshopper
    7.9
    12 Ratings
    0% below category average
    Video conferencing00 Ratings7.93 Ratings
    Audio conferencing00 Ratings7.77 Ratings
    Video screen sharing00 Ratings8.23 Ratings
    Instant messaging00 Ratings8.09 Ratings
    Mobile apps
    Comparison of Mobile apps features of Google Analytics and Grasshopper
    Feature
    Google Analytics
    -
    Ratings
    Grasshopper
    8.9
    48 Ratings
    12% above category average
    Mobile app for iOS00 Ratings8.935 Ratings
    Mobile app for Android00 Ratings8.929 Ratings
    Best Alternatives
    Google AnalyticsGrasshopper
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsGrasshopper
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.8
    (56 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    6.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (42 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsGrasshopper
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    GoTo formerly LogMeIn
    Grasshopper is well suited for basic needs of texting in and out as well as calling out if you would like to avoid using your personal line. It also eliminates the need to have a dedicated land land in your office or business. You can obtain a vanity number and forward calls through grasshopper.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    • I like that there are differing voicemails for each extension, to keep up with the image of calling a separate line.
    • I love the voicemail text emails. I believe we pay a little extra, but worth every penny for those urgent calls while I am in a meeting.
    • The cost is very reasonable for the value added to our company.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    • It would be nice to have the ability to transfer some calls to another Grasshopper IVR, for those customers who mistakenly dial the wrong number (we have two incoming numbers, one for corporate and one for sales).
    • Likewise, it would be nice to have the ability to forward to a toll-free number, which would have allowed us to work around the inability to transfer between IVRs (see above).
    • Lastly, it would be great to have an 'emergency' switch setting (default off but could be toggled on) that would let us override all IVR settings and transfer all incoming calls elsewhere (either to a direct dial or toll free number) for those rare times when we cannot take any calls (such as a weather emergency OR the one time each year we take all of our staff on a retreat) - that would allow us to send all calls to a backup answering service rather than just voicemail.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    GoTo formerly LogMeIn
    The admin functions are kind of confusing in the old interface which was my most recent experience on the admin side.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    When I was setting up my account I contacted support a couple of times. They were also very professional, personable, and helpful. Their response is prompt and thorough. I'm confident I can get any question answered as well as help with any issue I might have. That's pretty important to me.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    I have not used any other phone services like Grasshopper. I know that there is another option out there called Ruby, which is more like a virtual receptionist but since I did not try it out I cannot compare the two. When I started my company I found the services that Grasshopper offers to be perfect. It still works for us and we have no need to change to anything else right now.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    GoTo formerly LogMeIn
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    GoTo formerly LogMeIn
    • It's allowed us to keep cost down. Other phone systems can seriously get outrageous in implementation and monthly fees!
    • It's allowed our team the confidence to work in locations outside of the office and still be seen as professionals.
    • It's decreased the amount of time spent on unwanted sales calls via the call screening application.
    Incentivized
    Read full review
    ScreenShots