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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Lusha

    Score8.4 out of 10
    N/ALusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…

    $0

    40 credits

    Pricing
    Google AnalyticsLusha
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Free
    $0.00
    per month 40 credits
    Starter
    $49.90
    per month 400 credits
    Pro
    $69.90
    per month 600 credits
    Premium
    $399.90
    per month 3,400 credits
    Scale
    Fully customizable plan for large organizations
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsLusha
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—25% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsLusha
    Considered Both Products
    Google
    No answer on this topic
    Lusha
    Chose Lusha
    After trying many options Lusha seems the most accurate and cheapest option on the market.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    95%
    Would buy again
    118 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    97%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    95%
    Happy with the feature set
    118 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    97%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    98%
    Implementation went as expected
    106 Answers
    Features
    Google AnalyticsLusha
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Lusha
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lusha
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Google Analytics and Lusha
    Feature
    Google Analytics
    -
    Ratings
    Lusha
    8.3
    122 Ratings
    7% above category average
    Advanced search00 Ratings9.143 Ratings
    Identification of new leads00 Ratings8.8119 Ratings
    List quality00 Ratings8.445 Ratings
    List upload/download00 Ratings8.8116 Ratings
    Ideal customer targeting00 Ratings8.643 Ratings
    Load time/data access00 Ratings6.06 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Google Analytics and Lusha
    Feature
    Google Analytics
    -
    Ratings
    Lusha
    8.8
    132 Ratings
    13% above category average
    Contact information00 Ratings8.8133 Ratings
    Company information00 Ratings8.7129 Ratings
    Industry information00 Ratings8.8125 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Google Analytics and Lusha
    Feature
    Google Analytics
    -
    Ratings
    Lusha
    8.4
    124 Ratings
    12% above category average
    Lead qualification process00 Ratings8.5107 Ratings
    Smart lists and recommendations00 Ratings8.738 Ratings
    Salesforce integration00 Ratings9.056 Ratings
    Company/business profiles00 Ratings8.5114 Ratings
    Alerts and reminders00 Ratings8.257 Ratings
    Data hygiene00 Ratings8.547 Ratings
    Automatic data refresh00 Ratings8.8111 Ratings
    Tags00 Ratings7.04 Ratings
    Filters and segmentation00 Ratings8.751 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Google Analytics and Lusha
    Feature
    Google Analytics
    -
    Ratings
    Lusha
    7.6
    31 Ratings
    2% above category average
    Sales email templates00 Ratings8.731 Ratings
    Append emails to records00 Ratings6.44 Ratings
    Best Alternatives
    Google AnalyticsLusha
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsLusha
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.9
    (135 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.2
    (6 ratings)
    Usability
    7.4
    (19 ratings)
    9.1
    (5 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.1
    (5 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.5
    (118 ratings)
    Configurability
    6.0
    (2 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google AnalyticsLusha
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Lusha
    It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Lusha
    • Identify prospect from Linkedin/Sales Navigator pages
    • Show email ID and phone numbers of the prospect
    • Reflect the correct/complete name of the prospect
    • Suggest contacts from similar profiles
    • Copy/edit option available for better user friendliness
    • It shows relevant information of the prospect's company as well
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Lusha
    • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
    • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
    • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Lusha
    It suits our requirements perfectly and fits well within our budget
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Lusha
    Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Lusha
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Lusha
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Lusha
    Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
    Incentivized
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Lusha
    Issues solving
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Lusha
    Fast responding
    Incentivized
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Lusha
    The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Lusha
    I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Lusha
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Lusha
    • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
    • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
    Incentivized
    Read full review
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