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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Dynamics GP

    Score5.4 out of 10
    N/AMicrosoft Dynamics GP is an ERP software with accounting capabilities. It includes various packs for customizability and features tailored to specific industries’ needs. GP is offered as a perpetual license or subscription.N/A
    Pricing
    Google AnalyticsMicrosoft Dynamics GP
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Dynamics GP
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Dynamics GP
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsMicrosoft Dynamics GP
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Dynamics GP
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    6.4
    20 Ratings
    17% below category average
    Pay calculation00 Ratings6.219 Ratings
    Benefit plan administration00 Ratings5.815 Ratings
    Direct deposit files00 Ratings7.518 Ratings
    Salary revision and increment management00 Ratings6.517 Ratings
    Reimbursement management00 Ratings6.016 Ratings
    Customization
    Comparison of Customization features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    4.3
    27 Ratings
    55% below category average
    API for custom integration00 Ratings2.526 Ratings
    Plug-ins00 Ratings6.021 Ratings
    Security
    Comparison of Security features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    6.8
    40 Ratings
    18% below category average
    Single sign-on capability00 Ratings5.532 Ratings
    Role-based user permissions00 Ratings8.140 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    5.3
    41 Ratings
    38% below category average
    Dashboards00 Ratings3.429 Ratings
    Standard reports00 Ratings6.139 Ratings
    Custom reports00 Ratings6.439 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    5.0
    48 Ratings
    42% below category average
    Accounts payable00 Ratings6.345 Ratings
    Accounts receivable00 Ratings5.736 Ratings
    Cash management00 Ratings6.336 Ratings
    Bank reconciliation00 Ratings5.541 Ratings
    Expense management00 Ratings4.431 Ratings
    Time tracking00 Ratings8.014 Ratings
    Fixed asset management00 Ratings4.428 Ratings
    Multi-currency support00 Ratings2.619 Ratings
    Multi-division support00 Ratings3.026 Ratings
    Regulations compliance00 Ratings3.214 Ratings
    Electronic tax filing00 Ratings9.012 Ratings
    Self-service portal00 Ratings7.012 Ratings
    Global Financial Support00 Ratings6.07 Ratings
    Primary and Secondary Ledgers00 Ratings4.721 Ratings
    Intercompany Accounting00 Ratings3.618 Ratings
    Localizations00 Ratings4.513 Ratings
    Journals and Reconciliations00 Ratings4.526 Ratings
    Enterprise Accounting00 Ratings2.616 Ratings
    Configurable Accounting00 Ratings3.517 Ratings
    Centralized Rules Framework00 Ratings3.214 Ratings
    Standardized Processes00 Ratings6.119 Ratings
    Inventory Management
    Comparison of Inventory Management features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    4.2
    26 Ratings
    54% below category average
    Inventory tracking00 Ratings5.524 Ratings
    Automatic reordering00 Ratings1.013 Ratings
    Location management00 Ratings4.018 Ratings
    Manufacturing module00 Ratings3.415 Ratings
    Order Management
    Comparison of Order Management features of Google Analytics and Microsoft Dynamics GP
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Dynamics GP
    3.5
    25 Ratings
    71% below category average
    Pricing00 Ratings3.718 Ratings
    Order entry00 Ratings3.721 Ratings
    Credit card processing00 Ratings1.012 Ratings
    Cost of goods sold00 Ratings4.925 Ratings
    Order Orchestration00 Ratings4.99 Ratings
    End-to-end order visibility00 Ratings3.312 Ratings
    Order exception Resolution00 Ratings3.37 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Dynamics GP
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Dynamics GP
    Likelihood to Recommend
    8.5
    (193 ratings)
    4.0
    (54 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.9
    (7 ratings)
    Usability
    7.4
    (19 ratings)
    5.4
    (10 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (2 ratings)
    Performance
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.0
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.2
    (3 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    CPA Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Dynamics GP
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    Microsoft Dynamics GP is well-suited for our environment, as we pay a diverse group of employees, including on-the-road drivers, shop employees (some in other locations), and office employees. It easily tracks time off, taxes, pay, etc. The reporting allows us to verify with our drivers how they are paid each week, whether it be through mileage or stop-offs.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • Great Plains started as back office/accounting, and that is still it's strong suit.
    • SQL and the GP programming language, Dexterity, provide a robust, scalable, and stable platform with well documented maintenance and repair procedures. Relatively easy to manage, tune, and support.
    • Microsoft support for GP verges on "particularly well". Doesn't quite get there but good enough once you know what you're doing
    • Strong partner network, including the GP User Group (GPUG)
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • With respect to the allocations, once the expense is entered into the allocation account, you lose the ability to run any detail on just the total of the expense. It would be nice if you could run a trial balance on the allocation accounts the same way you can with regular accounts.
    • I've always thought security set up could be a bit simpler. It actually has gotten better through the years. Specifically, with eight separate entities, it would be nice to have a "master" setup where you could call up one group entity, assign the users rights, and then be finished. Currently, whenever I have a new user, I have to call up each individual entity and select all of the features I want the user to have. That means I have to do eight steps for each user.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    Due the economic challenges that Puerto Rico is having, the company has had to merge some companies in order to be more efficient. It has been easy in GP to process those merges, even thought we had to spend days to accomplish that the process was smooth and accurate. In addition we were able to streamline the purchasing and sales process and the organization is confident to keep renewing GP for the future versions.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    Though it is a basic accounting package, I believe some users do not find the old style menus and navigation options intuitive. There is also a great lack of training resources in the market, so users have to learn the product without guidance a lot, resulting in inefficient workflows and misuse or misunderstanding of many features.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Microsoft
    The rating is directed to the thrid party serive provider that we use. I do not now how good the Microsoft direct support is.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    Basically the challenge with this implementation was the Business Portal, too many errors and even the aplication is up and running the users are still having issues. We will start planning the migraton to GP 2015 soon.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Microsoft
    I come from a strong background of using SAP. SAP doesn't have the flexibility of GP, an example would be SAP doesn't allow core mods, if they catch you, you lose support. Microsoft doesn't really care about mods, but they will be quick to have the vendor you used support your issue if it is caused by those mods. With SAP your company adapts to the software, where with GP you adapt the software to you.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Microsoft
    The functionality that GP and related ISV solutions offer and the ease of integration of GP to other systems makes it an extremely scalable solution
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Microsoft
    • Microsoft Dynamics GP allows my clients to move from a paper or spreadsheet based company to an integrated, electronic, streamlined business. I love being able to help clients gain efficiencies through the use of Microsoft Dynamics GP.
    • Microsoft Dynamics GP allows for better customer service because everything is at our fingertips. If someone calls questioning an invoice, we can easily look it up. If someone calls stating they paid an invoice with a certain check number, we can quickly run a query to find that particular check number to see where it was applied.
    • Having everything on a single platform provides ease of use for upgrades, backups and end user training. There is only one software to learn!
    Incentivized
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    ScreenShots