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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pivotal Tracker

    Score5 out of 10
    N/APivotal Tracker is a project management program primarily for software developers. It is built from the ground up to facilitate the agile development cycle, and is optimized for structuring projects in sprints, or “stories.” The solution is now owned and supported by VMware, and is part of the Pivotal / Tanzu product line up.N/A
    Pricing
    Google AnalyticsPivotal Tracker
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsPivotal Tracker
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsPivotal Tracker
    Considered Both Products
    Google
    No answer on this topic
    VMware by Broadcom
    Chose Pivotal Tracker
    Overall I have found that I prefer using Pivotal over all the competitors I've tried. There are certain aspects of the other products which I do like but as a whole Pivotal does a better job. My one request is that I feel it is very much a web app and the other products have …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    78%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Google AnalyticsPivotal Tracker
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Pivotal Tracker
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Pivotal Tracker
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Google Analytics and Pivotal Tracker
    Feature
    Google Analytics
    -
    Ratings
    Pivotal Tracker
    6.0
    1 Ratings
    22% below category average
    Task Management00 Ratings3.01 Ratings
    Resource Management00 Ratings3.01 Ratings
    Scheduling00 Ratings7.01 Ratings
    Support for Agile Methodology00 Ratings7.01 Ratings
    Email integration00 Ratings9.01 Ratings
    Mobile Access00 Ratings8.01 Ratings
    Search00 Ratings5.01 Ratings
    Agile Development
    Comparison of Agile Development features of Google Analytics and Pivotal Tracker
    Feature
    Google Analytics
    -
    Ratings
    Pivotal Tracker
    8.0
    1 Ratings
    4% above category average
    DevOps Tool Integrations00 Ratings8.01 Ratings
    Velocity Calculation00 Ratings7.01 Ratings
    Dependencies and Blockers00 Ratings9.01 Ratings
    Best Alternatives
    Google AnalyticsPivotal Tracker
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    monday dev
    Score9.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Planview AgilePlace
    Score7.5 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Planview AgilePlace
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsPivotal Tracker
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (32 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    6.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (9 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsPivotal Tracker
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    VMware by Broadcom
    The UI of the Pivotal tracker is really beautiful and amazing, which looks trivial, but we have it open all the time, so it's nice for us. In Pivotal tracker for me its very Easy to create tasks or stories anytime without facing any problems. Pivotal tracker provides us a ton of features to track the tasks and manage a team and the projects. Pivotal tracker allows for a entire team to be on the same page of the tool in regards to where is the project right now, right status of every task, what is being worked on and by whom.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    VMware by Broadcom
    • It's great for tracking milestones and reporting team velocity per sprint.
    • Maintaining a prioritized backlog that is sharable with different members of your team is relatively simple.
    • There's a free version of the product for up to 3 collaborators working on 2 projects and the starting price for larger packages is relatively low.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    VMware by Broadcom
    • In-story task management is still a weak point. The ability to @mention users in tasks and mark tasks as 'in-progress' would go a long way.
    • Epics do not span projects. This becomes troublesome when scaling Pivotal Tracker's agile methodology to multiple teams.
    • Splitting stories is often confusing for team members as there is no concept of a 'parent' story with child stories that have split off of it. There are only two levels: Epic & Story.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    VMware by Broadcom
    I love the simplicity, non-configurability, and price/performance of this tool. Hands down my favorite project management tool for agile.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    VMware by Broadcom
    It was generally easy to use once you got the hang of it. The searching and tagging of tickets was fine, commenting worked well, and release planning was good. However, it wasn't the most intuitive tool in the beginning. The UI is pretty outdated and could have used upgrades over time.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    VMware by Broadcom
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    VMware by Broadcom
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    VMware by Broadcom
    We've never had to request support in the 5 years I have been using it. A solid solution! Everything I have had questions about is on the website. New features are in their newsletter with more details on their website. Often I am using the new features within a few minutes of reading the article.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    VMware by Broadcom
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    VMware by Broadcom
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    VMware by Broadcom
    We have had employees in the past look at Drupal, and other open source project management tools to assist in our needs. Unfortunately each solution took too much time to implement, design and configure that we could not stop the work we were doing for clients to complete a full set up of a project tracker. Thankfully Pivotal is a predefined solution with no configuration needed. Simply input your projects, design your Stories with Tasks and begin your tracking.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    VMware by Broadcom
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    VMware by Broadcom
    • Time is money with development and a lot of things can fall through the cracks. Having a good system for making sure you're building the most relevant product for customers is really important so it was well worth it for us.
    • The process we used worked for us and it helped us streamline our development which reduced a lot of things falling through the cracks and headaches. I'm sure there are other products that can do the same job just as effectively but Pivotal Tracker worked well for us.
    Incentivized
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