Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
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Splunk AppDynamics
Score 8.3 out of 10
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AppDynamics is an APM and Mobile APM program, with application mapping and predictive capabilities. These capacities enable automated remediation and code-level diagnostics in real time. It can be deployed on-premise or as a SaaS.
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Webtrends Analytics
Score 4.4 out of 10
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WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would …
We have been using Google Analytics for over 10 years. Over that time we have periodically reviewed our analytics platforms a number of times. For us, it made more sense to stay with google analytics primarily because if we migrated to another platform we would lose the …
We tested Webtrends and purchased Omniture (which we used for 2 years). Webtrends wasn't a good fit overall. Omniture was too cumbersome and expensive. The support was HORRIBLE and for a paid product it lacked some basic, no-brainer features.
We have used Omniture and WebTrends. WebTrends is an outdated analytics tool. Omniture, while robust is just not as customizable. Basically, if you have no intention or no need to do customization and you just want out-of-the-box reporting and not willing to spend the time in …
The cost-free aspect of GA is undeniably a key feature for organisations which don't require the level of customisation offered by the paid-for solutions. An organisation which opts for GA won't need any paid solutions to fill in gaps.
After looking at a number of different alternatives to AppDynamics its error reporting seems to be the greatest out of the lot. It tracks anything imaginable and allows for the reporting as much as you want with as much information as you want.
I find Google Analytics to be very limiting. This may also be the way that the reports have been structured by our organization. It is viewed as an older way to obtain the metrics we are after and no new projects are implemented through Google Analytics.
We currently use WebTrends, Google Analytics, Kissmetrics and ClickTale. I would like us to consolidate our activities to be focused on just Webtrends as it covers all of the requirements we have very well.
Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold …
Compared to WebTrends, Google Analytics has a slicker interface, provides live site usage data, and is easier to jump into with basic usage. These days users expect to be able to create their own reports as needed, rather than have an "expert" do it for them. They are used to …
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper …
We've used Google Analytics - and Webtrends really wipes the floor with them. The data we get from Mixpanel can be mirrored in Webtrends - which is something we're working on at the moment with the Webtrends team. As for competitors to Webtrends, we did consider Adobe and …
Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). Clearly, it needed the Visitor Data Mart to get additional capability that you would expect as part of a Web Analytics suite. In our case, …
I have only had significant experience with Google Analytics (GA) and WebTrends in this space. Overall - it is easier to learn and modify GA reports as a casual user - I always struggled with the fact that GA only offered partial data (sampling based).
Webtrends is just an option, depending on client budget. It's a simple analytics tool that does the job but we always recommend Omniture whenever possible.
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Platforms for software as a service (SaaS) frequently cater to a large number of users with a variety of needs and usage patterns. Because AppDynamics offers multi-tenant monitoring capabilities to track performance across various customer environments, it is a good choice for SaaS platform monitoring. SaaS providers can maximize resource utilization, proactively detect and resolve performance issues, and provide a dependable and consistent user experience for their clients with AppDynamics.
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
Business Transaction Monitoring is one of its signature strengths. This represents a major differentiator from generic infrastructure monitoring tools.
AI‑driven anomaly detection and intelligent alerting provide a significant advantage over traditional monitoring.
When combined with Splunk AppDynamics, full‑stack observability becomes a key part of Cisco/Splunk’s unified observability strategy.
Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
AppDynamics may enhance its capacity to track transactions through complex distributed systems and microservices, offering a more comprehensive understanding of application behavior.
Better search and filtering capabilities would enable engineers to quickly obtain deeper context by drilling down into individual data points.
AppDynamics might be more widely available to engineers and organizations if it offered subscription plans or tiered pricing options.
The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
On a scale of 1 to 10, I would rate our likelihood to renew Splunk AppDynamics as a 10. Our leadership is fully committed to the State of Indiana’s Application Performance Monitoring (APM) Program, which has become a national leader within the SLED (State, Local, and Education) vertical. AppDynamics plays a critical role in our ability to deliver reliable, high-performing digital services to citizens and stakeholders. Its capabilities align closely with our strategic goals around operational excellence, proactive incident management, and data-driven decision-making, making it an indispensable part of our technology ecosystem.
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Since I'm a regular user of appD and have been using it for the last 3 years, I believe it does pretty well for what it's designed to do. It works well for monitoring and tracking issues, working on load testing - checking traffic, request failure, and improving, so overall I'm satisfied, and it really helped a lot to improve our application overall, so happy to review and rate it.
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
On a scale of 1 to 10, I would rate the availability of Splunk AppDynamics as a 9. Overall, the platform has proven to be highly reliable and is available when we need it. It consistently supports our monitoring and performance management needs across critical applications and infrastructure. There have been occasional issues with platform availability, such as intermittent application errors or brief unplanned outages. However, these instances have been infrequent and typically resolved quickly, minimizing any significant impact on operations. The stability and uptime of the platform have met our expectations, and we continue to rely on it as a core component of our APM strategy.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
On a scale of 1 to 10, I would rate the performance of Splunk AppDynamics as a 6. While the platform generally delivers the expected functionality, we’ve experienced periodic slowness—particularly with page loads and report generation. These performance issues can be frustrating, especially when trying to quickly access critical data during incident response or analysis. One contributing factor may be our use of a shared controller environment with other enterprises, which can introduce resource contention and impact overall responsiveness. In some cases, this has led to delays in accessing dashboards or completing complex queries. Despite these challenges, the platform remains a valuable tool, and we’re exploring options to improve performance, including potential changes to our deployment model and support agreements.
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
AppDynamics has its own community site that includes forums and a knowledge base. On the forums, you can converse with other members of the community and ask technical questions as you have them. Though this forum isn’t filled with people there are active members for you to gain some valuable insights.
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
On a scale of 1 to 10, I would rate the online training for Splunk AppDynamics as a 7. The training was generally acceptable and covered the core concepts and functionality of the platform. However, there were some challenges with communication during sessions—particularly around clarity and instructor engagement—which occasionally made it difficult to fully grasp certain topics. Additionally, the training could benefit from being more focused and tailored to specific roles or use cases. A more structured approach with clearer learning paths and practical, hands-on examples would enhance the overall effectiveness and help users apply the knowledge more confidently in real-world scenarios.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
On a scale of 1 to 10, I would rate our satisfaction with the implementation of Splunk AppDynamics as a 9. The deployment process was smooth and well-coordinated, thanks to the collaborative efforts between Cisco Professional Services, our internal business stakeholders, and agency technical teams. Key Insights from the Implementation: Cross-functional Collaboration Was Critical: Engaging both technical and business teams early in the process ensured that the platform was configured to meet a wide range of operational and strategic needs. Value of Expert Guidance: Cisco’s Professional Services provided invaluable expertise, helping us navigate complex configurations and tailor the solution to our environment. Their involvement accelerated deployment and ensured best practices were followed. Importance of Planning and Communication: A well-defined implementation roadmap and regular communication across teams helped us stay aligned, manage expectations, and address challenges proactively. Scalable Architecture: We designed the implementation with scalability in mind, allowing us to expand usage across agencies and applications without major rework. Overall, the implementation laid a strong foundation for our APM program and positioned us for long-term success.
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
It is distinguished from these programs because the platform provides visualizations of application processes, showing the interplay between various parts and services. Understanding the architecture of complicated apps and finding their weak spots is greatly aided by this.
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
While the overall value of the Splunk AppDynamics platforms is strong, the pricing structure and contract terms can be complex and difficult to navigate. Unit pricing, licensing tiers, and billing frequency are not always intuitive, which can make it challenging to align purchases with the State’s evolving needs. I rely heavily on our Account Manager to help interpret and tailor the licensing model to our specific requirements. Their support has been invaluable in ensuring we make informed decisions. The most impactful change would be to simplify the licensing and pricing model. Clearer documentation, more transparent pricing tiers, and streamlined purchasing processes would significantly improve the experience and reduce administrative overhead.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
On a scale of 1 to 10, I would rate the overall scalability of Splunk AppDynamics as a 7. The platform is designed to support enterprise-wide deployments across multiple departments and sites, and it performs well in large-scale environments. Its architecture allows for horizontal scaling and supports a wide range of application types and infrastructures. However, the agent management and deployment process can be complex and time-consuming, especially when onboarding a large number of applications or systems. Coordinating agent installation, configuration, and updates across diverse environments requires careful planning and often significant manual effort. Streamlining these processes—perhaps through more centralized management tools or automation—would enhance scalability and reduce operational overhead. Despite these challenges, once deployed, AppDynamics scales effectively and provides consistent performance and visibility across the enterprise.
Our experience with the professional services team supporting Splunk AppDynamics has been exceptional. They demonstrated deep technical expertise, strong collaboration skills, and a clear understanding of our business objectives. Their guidance was instrumental in the successful implementation of our APM program and platform integration. The rating of 9 reflects our high level of satisfaction, with a small margin left to acknowledge that continuous improvement is always possible. Overall, their support has been a key factor in the success of our deployment.
Through the identification of performance bottlenecks and efficient resource allocation, AppDynamics has contributed to cost savings and resource optimization. This has a direct positive impact on our overall return on investment.
While AppDynamics' numerous capabilities help maximize efficiency, they may place a strain on your system. Organizations with limited infrastructure capacity may have difficulties and therefore give this serious thought before implementing it.
Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
