Google Analytics vs. TIBCO Integration (including BusinessWorks and Flogo)

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

In BusinessWorks it is quite easy to develop applications and monitor where as it is not similar with Scribe. The data which successfully processed in Scribe is quite difficult to view. I think the Scribe console tool should have better view for the data it has processed.At times we founds some of our sales orders are missing which are unable to update/insert in the DB, after investigation found the issue is in Scribe tool. A case has been raised 02129657 for the same and as per the guidelines from the Scribe support engineer we did changes in the shutdown interval to zero. ''update SCRIBEINTERNAL.SCRIBE.KSYNC
set keyvalue= 0 where KEYNAME = 'SETTINGS.SHUTDOWNINTERVAL''. Later this change we started getting alert emails like ''Fatal error 325 occurred: Message processor shutting down
- defined maximum memory usage (900MB) exceeded. Please contact Scribe support
at support@scribesoft.com if this
problem persists''. We found this issue is a critical one as the occurrences of it is decreased but still it is persist.

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• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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• The UI is easy to navigate and map flows are intuitive and easy to build upon after some basic training. However, a user should have some basic knowledge of writing nested statements.
• Very responsive customer support.
• The debug feature is a great tool for troubleshooting. You can easily identify where the issue is in your flow. At each debug step, it returns the expected value, and when there isn't the expected value, you know when to modify your flow.

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• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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• Missing functionality: We like to run all the files available in the FTP when clicking the run button. Right now, we have to click the run button several times (or have multiple solutions) in order to run files from our FTP site one at a time.
• Generating column fields every time a file changes from the source in the FTP is very tedious. Working in integrations makes me have to go back and forth a lot of the time, and doing this is incredibly annoying.
• The security is horrendous. We installed an on-premise agent on the customer side, but we don't want them even touching the ETL tool at all. The only knowledge we are fine with knowing and being able to see is that they installed the agent, not the solutions themselves.
• Our company's connector would have to point to the dataset name rather than dataset ID. It was very frustrating because we change the dataset name a lot, and then we'd have to repoint it.
• It's very difficult to monitor the different integrations that go on because there isn't a consolidated dashboard.

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We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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We are deeply entrenched in using Tibco Scribe capabilities, and we are only expanding our usage. It would be one thing if we used it only for a one-time data load, but we have several Scribe maps running constantly, keeping business-critical data up to date. And the ease of use for the occasional, mass data update or upload is simply icing on the cake. I'm a big Microsoft fan, so there is potential down the road to convert our Scribe data integrations to Microsoft Flow (or Power Automate as it is now called). But for now, the functionality just isn't there with Flow (Power Automate), plus the work involved to change all our current integrations would be a large undertaking. So for now and the foreseeable future, Scribe will remain our data integration tool of choice.

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Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

As mentioned in the previous sections, setup and maintenance is extremely easy. We don't have many issues for which we need support and there is no need for deep technical skills to use Tibco Cloud Integration platform. The solution provides everything we need for our specific use case, being the replication of our Microsoft Dynamics 365 CRM data to our on premise database for reporting.

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We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

We have not had any issues with TIBCO not being available when needed. I have only had to contact support less than 5 times in about 5 year time frame due to syncing issues or a problem with the agent. Support is very quick to respond as well as very helpful.

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This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

TIBCO Cloud Integration (including BusinessWorks and Scribe)'s performance of the user interface are not to be complained about. The user interface is swift and is a pleasant user experience. The replication jobs take some time to finish but that is because the number of records to be updated/created on a daily basis is quite big. I did split up the jobs between highrunners (entities with a lot of changes) I update on a daily basis and quite stable entities that I update weekly. That solved my issue of a way to long replication.

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The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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For creating new process, you have lots of palettes to do every develop you need. For created process it is easy to understand even if you have ever seen before it. You can analyze your process in all their detail. User Experience is positive for beginner and expertise people. Just debug mode is still raw, but better in TIBCO BusinessWorks 6.x than TIBCO BusinessWorks 5.x .

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Before using TIBCO Businessworks, I participated an official training with a specialized instructor. In this training, I learned what I needed to know to build some applications or web services and how to manage its. It was been very important to me. I understood many technical stuff to familiarize with this powerful platform. I can advice TIBCO Educational Services.

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love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

really good resources

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I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

If we don't design the process correctly, it can do lot of damage (like deleting files or data etc.,) and might assume product issue rather than a design flaw. So it is always recommended to do thorough unit testing , QA and a design review even for a small process to avoid major problems.

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I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

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Used TIBCO for migration of our data for our learning management system.TIBCO, succesful Content ,data migration(courses, classes, registrations, transcripts etc.) ,User migration(Internal users and Partner migration)and Report migrationIntegrations with different applications Workday,Single Sign-On,CertTracker,Okta,Partner contact sync and Questionmark is succesful.LOD: Learn on demand is a third party vendor application where all Virtual classes are delivered by the vendor application. Learning management system sends the class and registration events to learn on demand via real time web service call through TIBCO

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Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

We could easily add multiple agents and new systems. This had no impact on the performance. We had some issues because flows cannot be splitted and called by each other. So you have lots of flows which are the same. It would be great if this was improved. Also transferring values via variables between flows seems to be impossible. You can only use global lists with dictionaries.

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• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

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• Startup time - the quick time in which we can provision integrations means we can deliver requirements quickly, which is what our departments need
• The online training means we can easily get users up and running without the need for the internal cost of training
• Development time - The development that was needed to create connectors for our custom application was large

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