What users are saying about
73 Ratings
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Top Rated
274 Ratings
73 Ratings
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Score 8.8 out of 100

SEMRush

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Top Rated
274 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Google Trends

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Brittney Collier | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

Google Trends
6.6
SEMRush
8.3
Keyword analysis
Google Trends
8.6
SEMRush
9.4
Backlink management
Google Trends
4.8
SEMRush
7.9
SERP ranking tracking
Google Trends
6.0
SEMRush
8.8
Page grader
Google Trends
3.9
SEMRush
8.0
Competitive analysis
Google Trends
8.8
SEMRush
8.9
Site audit / diagnostics
Google Trends
7.0
SEMRush
8.3
Site recommendations
Google Trends
7.0
SEMRush
7.8
Task management
Google Trends
6.6
SEMRush
7.2

SEO Channels

Google Trends
7.1
SEMRush
8.1
Local SEO
Google Trends
7.0
SEMRush
7.9
Social SEO
Google Trends
6.6
SEMRush
7.9
Mobile SEO
Google Trends
6.8
SEMRush
8.2
Global SEO
Google Trends
7.9
SEMRush
8.5

SEO Platform & Account Management

Google Trends
5.2
SEMRush
8.2
Multi-domain support
Google Trends
5.9
SEMRush
8.1
Integration with web analytics tools
Google Trends
4.5
SEMRush
8.3

Pros

Google Trends

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

Google Trends

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Caleb Unruh | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Usability

Google Trends

Google Trends 8.0
Based on 1 answer
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Todd Dodge | TrustRadius Reviewer

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Google Trends

Google Trends 5.8
Based on 6 answers
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Brian Chung | TrustRadius Reviewer

SEMRush

SEMRush 7.6
Based on 13 answers
Their response is a little bit slow, but they respond in between 48 hours. I feel they should respond within minutes and provide build better communications with customers. This will help customers, and by this, SEMRush can quickly gain loyal customers. They can respond through the mail by which customers or users can understand ye the query is in progress.
Deepak narsaria | TrustRadius Reviewer

Alternatives Considered

Google Trends

I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Lauren Ericksen | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

Google Trends

  • Google Trends has helped us to identify popular search terms related to our company that we might not have otherwise noticed.
  • Google Trends helps us to see a geographical breakdown of where these searches are occurring.
  • Google Trends is a nice supporting tool when assessing issues management.
Anonymous | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Trends
8.9
SEMRush
8.8

Usability

Google Trends
8.0
SEMRush
9.0

Support Rating

Google Trends
5.8
SEMRush
7.6

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