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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Playvox

    Score6.7 out of 10
    N/APlayvox, headquartered in Sunnyvale, California, offers their call center agent monitoring, coaching and QA platform, designed to motivate and improve the performance of call center agents and reps.N/A
    Pricing
    Google Universal Analytics (discontinued)Playvox
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Playvox
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Playvox
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Playvox
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    97%
    Would buy again
    177 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    99%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    96%
    Happy with the feature set
    175 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    98%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    98%
    Implementation went as expected
    122 Answers
    Features
    Google Universal Analytics (discontinued)Playvox
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Playvox
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Playvox
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Playvox
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Eleveo
    Score9.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Calabrio WFM
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Playvox
    Likelihood to Recommend
    8.0
    (55 ratings)
    1.0
    (187 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.5
    (6 ratings)
    Usability
    9.0
    (5 ratings)
    2.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    3.8
    (5 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.5
    (2 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Playvox
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Playvox
    Playvox is well suited to rate and track process adherence and work quality percentual. It is also great to document coaching and track advisors' development, as well as to do knowledge checks through quizzes. It is not so appropriate if you need to see the previous coachings made, since those cannot be opened when they finished.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Playvox
    • It's easy to start evaluating since it pulls up all the data automatically.
    • It is easy to generate reports as all the data is stored in its servers and we just download it.
    • Filters make it easy to see our Associates' areas of opportunity and strengths.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Playvox
    • The speed of loading the chat that I am evaluating for the customer service representative because sometimes it shows that there is an error in the load.
    • Keep a lot of information
    • It should have more languages for ease of control
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Playvox
    I do not think my organization has and 2nd thought of changing the Playvox because I am sure they cannot find another option that is as easy and smooth. There is no other option at all. Playvox is being used here in every department and the company cannot run without this. Now it is a basic need of this business
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Playvox
    Playvox is an easy-to-use platform, all features are intuitive, which makes navigation easy. I never found navigation problems, I was always able to find all the items I needed, all the information is well separated, what could improve is the possibility of moving some items, putting the ones that I use the most in evidence.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Playvox
    I don't think I've encountered software problems before
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Playvox
    do pages load quickly? yes / Do reports complete in a reasonable time frame, given their complexity? yes i think / If Playvox integrates with any other software or systems, does it tend to slow them down? i don't know
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Playvox
    We have had multiple live trainings (Zoom). The training at the beginning of the set up was top notch. We had some additional questions about coaching and they jumped on the opportunity to help us. We have a designated trainer and account manager.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Playvox
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Playvox
    From the day first, we were active on Playvox and happy with the features. It does not take much time to understand its features and its performance. A few training sessions with 'How to use' and we are experts using Playvox.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Playvox
    I selected Playvox as it is the platform my organization uses. I've never worked with another platform like this. In other companies I worked, procedures, communications, and training were not saved, they were only communicated verbally and sometimes a document with what should be done, but nothing compared to the ease of using a Playvox.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Playvox
    I think it is the best rating based on my experience
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Playvox
    • Playvox directly impacts our Happiness ratings. From an average of 85% great ratings to 90% great ratings in a matter of 3-6 months.
    • Playvox impacts the number of responses our team has to send in order to find a solution for the customer. Dropping average replies to solution from 3 to 2.
    Incentivized
    Read full review
    ScreenShots

    Playvox Screenshots

    Screenshot of Give your team real-time feedback and allow them to discuss evaluation results with our built-in collaboration messaging. Generate advanced reports based on agent evaluations. Quickly identify areas of improvement and add personalized agent dashboards to give them visibility of their results. Conduct quality calibrations, to measure and identify areas for improvement. Help your team deliver consistency in their QA evaluation process.Screenshot of Provide your customer service team with all the educational information they need and allow them to take courses and paths in the learning topics they want to improve on. Identify areas in which your agents need to be trained on, send them targeted learning courses and easily track their results. Review your team’s progress and evaluate their knowledge by creating quizzes and comprehension checks.Screenshot of Connect data, measure and consolidate your agents’ KPIs such as NPS, CSAT, AHT, among many others. Detect problems when they occur. Track team progress. Give visibility. Easily measure where your team members stand and identify the KPIs they need to improve on. Create dashboards for your team to view, customize your objectives and keep track of your teams’ progress.Screenshot of Customize your online store with rewards and gift cards for team members to exchange based on their results. Reward your team with Karma Points and allow them to redeem their points in your customized online store. Publicly recognize peer with badges, based on their quality results and performance. Access our social community wall where your team can exchange ideas, ask questions and share relevant information.Screenshot of Coach agents based on the identified customer service problems, as quality is achieved by driving continuous improvement. Create coaching sessions based on your team’s quality and performance results. Based on recurring customer service problems. Tailor all sessions to your needs. Create interactive coaching cards with goals and dates of achievement to easily organize and keep track of all your sessions.