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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Groove (legacy product)

    Score7.8 out of 10
    N/AGroove by Clari is a legacy Sales Engagement product for organizing prospect outreach, capturing sales activity, and guiding seller workflows across email, calendar, CRM, and campaign tools. On August 14, 2023, Clari acquired Groove and integrated it as the sales-engagement layer of the Clari Revenue Platform. Following Clari’s subsequent merger into Salesloft in 2025, Groove became part of the combined Salesloft platform. Salesloft unified the companies under its brand on September 2, 2026;…N/A

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Pricing
    Groove (legacy product)HubSpot CRM
    Editions & Modules
    No answers on this topic
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Offerings
    Pricing Offerings
    Groove (legacy product)HubSpot CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Groove (legacy product)HubSpot CRM
    Considered Both Products
    Discontinued Products
    Chose Groove (legacy product)
    HubSpot CRM is nice but you have to pay extra, a la carte for specific uses such as scheduling meetings.
    Incentivized
    Chose Groove (legacy product)
    Groove's email notifications act in a similar manner to HubSpot CRM, helping you to identify when prospects have interacted with emails, helping to reply/react at the correct and most suitable time.
    Incentivized
    Chose Groove (legacy product)
    haven’t used any others
    Incentivized
    Chose Groove (legacy product)
    It's not that Hubspot is better than Groove, it's that our data does not pull over to groove very well from hubspot.

    So, if you are going to attract hubspot customers, you need to have a better process for moving your data over
    Incentivized
    Chose Groove (legacy product)
    One of the things that Groove has an advantage over other product is, it is very user friendly, from sending emails to tracking your productivity, you can also document the customers account even the account is on a different tool since we can link Groove to other tool like Sale…
    Incentivized
    Chose Groove (legacy product)
    HubSpot did have automated lead and contact capture, which was a great tool to automatically add contacts to a database. It would be great if Groove did a similar approach and had some sort of AI component that would auto capture contacts. However, everything else Groove does …
    Incentivized
    Chose Groove (legacy product)
    I really like Groove, I think it's a great addition to any of the CRMs it connects with. I love how it stores and uses templates so easily and you can really collaborate/work on accounts together with teammates. It logs everything you do to your CRM which is super helpful.
    Incentivized
    Chose Groove (legacy product)
    I've used HubSpot for similar features but haven't done all the same things which I use Groove for.
    Incentivized
    Chose Groove (legacy product)
    Groove is easier to use and manage email campaigns in. Considerably easier to pull in contacts from Salesforce, customize campaigns, and track their results.
    Incentivized
    Chose Groove (legacy product)
    Easier use, the sync with Salesforce is just a big plus, flows and the ability to understand the engagement of prospects. The integration they have as well with the dialer (for phone calls) is working perfectly which did not happen with the tool in the past and offers some …
    Incentivized
    Chose Groove (legacy product)
    We liked that Groove was optimized for Salesforce and Gmail users. We did not have to maintain a separate database like you do for SalesLoft and Outreach and therefore setup was very simple. No mapping of fields back to Salesforce is required, as all of your Salesforce fields …
    Incentivized
    Chose Groove (legacy product)
    I prefer HubSpot because it’s user interface and customer support.
    Incentivized
    Chose Groove (legacy product)
    They are close to them in terms of product features. I didn't select Groove, my department head did.
    Incentivized
    HubSpot
    Chose HubSpot CRM
    As I mentioned, HubSpot CRM is much easier to use than groove (anything is) but groove was a web based app and so there was no functional "back" button, among myriad other issues. Salesloft is great until it isn't. The gmail extension almost never worked, and the platform was …
    Incentivized
    Key User Insights
    Would buy again
    99%
    Would buy again
    679 Answers
    97%
    Would buy again
    1607 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    446 Answers
    97%
    Delivers good value for the price
    1204 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    682 Answers
    97%
    Happy with the feature set
    1617 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    400 Answers
    98%
    Lived up to sales and marketing promises
    1040 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    394 Answers
    94%
    Implementation went as expected
    1010 Answers
    Features
    Groove (legacy product)HubSpot CRM
    Sales Force Automation
    Comparison of Sales Force Automation features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Customer data management / contact management00 Ratings8.91661 Ratings
    Workflow management00 Ratings8.41631 Ratings
    Territory management00 Ratings4.9184 Ratings
    Opportunity management00 Ratings8.41563 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71680 Ratings
    Contract management00 Ratings7.9185 Ratings
    Quote & order management00 Ratings7.81152 Ratings
    Interaction tracking00 Ratings8.81623 Ratings
    Channel / partner relationship management00 Ratings8.2186 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Case management00 Ratings8.31085 Ratings
    Call center management00 Ratings7.7927 Ratings
    Help desk management00 Ratings8.1993 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Lead management00 Ratings8.91439 Ratings
    Email marketing00 Ratings8.91452 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Task management00 Ratings8.31510 Ratings
    Billing and invoicing management00 Ratings7.8804 Ratings
    Reporting00 Ratings8.31403 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Forecasting00 Ratings8.01220 Ratings
    Pipeline visualization00 Ratings8.51475 Ratings
    Customizable reports00 Ratings8.31432 Ratings
    Customization
    Comparison of Customization features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Custom fields00 Ratings8.81450 Ratings
    Custom objects00 Ratings8.71269 Ratings
    Scripting environment00 Ratings6.3132 Ratings
    API for custom integration00 Ratings8.41045 Ratings
    Security
    Comparison of Security features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Single sign-on capability00 Ratings9.01295 Ratings
    Role-based user permissions00 Ratings9.01374 Ratings
    Social CRM
    Comparison of Social CRM features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Social data00 Ratings8.0972 Ratings
    Social engagement00 Ratings8.1960 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Marketing automation00 Ratings8.41104 Ratings
    Compensation management00 Ratings7.8728 Ratings
    Platform
    Comparison of Platform features of Groove (legacy product) and HubSpot CRM
    Feature
    Groove (legacy product)
    -
    Ratings
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Mobile access00 Ratings7.91302 Ratings
    Best Alternatives
    Groove (legacy product)HubSpot CRM
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Outreach
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Groove (legacy product)HubSpot CRM
    Likelihood to Recommend
    5.0
    (706 ratings)
    8.6
    (1771 ratings)
    Likelihood to Renew
    8.9
    (33 ratings)
    9.9
    (32 ratings)
    Usability
    5.4
    (542 ratings)
    8.4
    (1619 ratings)
    Availability
    9.1
    (5 ratings)
    8.2
    (1 ratings)
    Performance
    9.1
    (5 ratings)
    6.4
    (1 ratings)
    Support Rating
    4.5
    (145 ratings)
    10.0
    (25 ratings)
    In-Person Training
    4.7
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (13 ratings)
    7.3
    (9 ratings)
    Configurability
    8.9
    (6 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.5
    (1 ratings)
    Ease of integration
    9.1
    (2 ratings)
    7.3
    (1 ratings)
    Product Scalability
    9.1
    (5 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Groove (legacy product)HubSpot CRM
    Likelihood to Recommend
    Discontinued Products
    • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
    • Groove would not be a good fit for an organization not using Salesforce.
    Incentivized
    Read full review
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Groove lets us know real-time when a client has checked an email we sent them.
    • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
    • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
    Incentivized
    Read full review
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The footprint of the person who lasts touches the information.
    • The footprint of the person who edited the information.
    • Date and time of the modification of the account owner.
    • Date and time of the modification of the last person touching the account.
    Incentivized
    Read full review
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
    Incentivized
    Read full review
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
    Incentivized
    Read full review
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    Our organization has not experienced any availability issues with Groove
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Performance
    Discontinued Products
    Everything is good
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Support Rating
    Discontinued Products
    My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
    Incentivized
    Read full review
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    It was okay. But, just the once. I had to figure it out with help of others on my team.
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Online Training
    Discontinued Products
    Easy to use
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Implementation Rating
    Discontinued Products
    At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
    Incentivized
    Read full review
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.
    Incentivized
    Read full review
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
    Incentivized
    Read full review
    HubSpot
    No answers on this topic
    Return on Investment
    Discontinued Products
    • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
    • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
    • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
    Incentivized
    Read full review
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.