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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Studio Powered by ZoomInfo

    Score8.1 out of 10
    N/AGTM Studio powered by ZoomInfo is a revenue operations platform for building, enriching, prioritizing, and activating business-to-business (B2B) audiences and go-to-market workflows. It supersedes capabilities from the former ZoomInfo Marketing product, branded MarketingOS for a period, and ZoomInfo Operations. The product carries forward audience targeting, intent-based activation, campaign orchestration, enrichment, data management, scoring, routing, and operational workflow capabilities into…N/A

    LeadIQ

    Score6 out of 10
    N/ALeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.

    $0

    per month per user

    Pricing
    GTM Studio Powered by ZoomInfoLeadIQ
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Essential
    $39
    per month per user
    Pro
    $79
    per month per user
    Enterprise
    Ask Sales
    Offerings
    Pricing Offerings
    GTM Studio Powered by ZoomInfoLeadIQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    GTM Studio Powered by ZoomInfoLeadIQ
    Considered Both Products
    ZoomInfo
    No answer on this topic
    LeadIQ
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    51 Answers
    85%
    Would buy again
    17 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    47 Answers
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    80%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    39 Answers
    78%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    100%
    Implementation went as expected
    15 Answers
    Features
    GTM Studio Powered by ZoomInfoLeadIQ
    Prospecting
    Comparison of Prospecting features of GTM Studio Powered by ZoomInfo and LeadIQ
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    LeadIQ
    7.4
    11 Ratings
    4% below category average
    Advanced search00 Ratings7.710 Ratings
    Identification of new leads00 Ratings5.69 Ratings
    List quality00 Ratings6.311 Ratings
    List upload/download00 Ratings8.010 Ratings
    Ideal customer targeting00 Ratings7.07 Ratings
    Load time/data access00 Ratings9.711 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Studio Powered by ZoomInfo and LeadIQ
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    LeadIQ
    8.3
    11 Ratings
    7% above category average
    Contact information00 Ratings8.011 Ratings
    Company information00 Ratings9.711 Ratings
    Industry information00 Ratings7.310 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Studio Powered by ZoomInfo and LeadIQ
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    LeadIQ
    7.7
    11 Ratings
    3% above category average
    Lead qualification process00 Ratings6.45 Ratings
    Smart lists and recommendations00 Ratings5.35 Ratings
    Salesforce integration00 Ratings9.78 Ratings
    Company/business profiles00 Ratings7.38 Ratings
    Alerts and reminders00 Ratings7.54 Ratings
    Data hygiene00 Ratings7.010 Ratings
    Automatic data refresh00 Ratings9.48 Ratings
    Tags00 Ratings8.06 Ratings
    Filters and segmentation00 Ratings8.76 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Studio Powered by ZoomInfo and LeadIQ
    Feature
    GTM Studio Powered by ZoomInfo
    -
    Ratings
    LeadIQ
    6.3
    2 Ratings
    17% below category average
    Sales email templates00 Ratings6.12 Ratings
    Append emails to records00 Ratings6.52 Ratings
    Best Alternatives
    GTM Studio Powered by ZoomInfoLeadIQ
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Studio Powered by ZoomInfoLeadIQ
    Likelihood to Recommend
    8.4
    (160 ratings)
    6.6
    (21 ratings)
    Likelihood to Renew
    8.3
    (12 ratings)
    9.0
    (1 ratings)
    Usability
    8.4
    (60 ratings)
    8.0
    (2 ratings)
    Availability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (9 ratings)
    7.7
    (10 ratings)
    Online Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (7 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (4 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.5
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.8
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Studio Powered by ZoomInfoLeadIQ
    Likelihood to Recommend
    ZoomInfo
    We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
    Incentivized
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    LeadIQ
    I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
    Incentivized
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    Pros
    ZoomInfo
    • The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
    • The reporting allows us to easily see the performance of our ads. There is no guesswork.
    • I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.
    Incentivized
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    LeadIQ
    • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
    • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
    • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
    Incentivized
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    Cons
    ZoomInfo
    • Does not fully integrate sales and marketing, so some work and translation is still required.
    • this is a complicated tool, and requires a rather long time to train employees to use properly.
    • no training included, and the price is a bit high
    • Does not integrate the same across all internet browser programs
    Incentivized
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    LeadIQ
    • Rocky start to using it - but good follow up with customer service.
    • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
    • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
    Incentivized
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    Likelihood to Renew
    ZoomInfo
    I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
    Incentivized
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    LeadIQ
    We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
    Incentivized
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    Usability
    ZoomInfo
    Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
    Read full review
    LeadIQ
    the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
    Incentivized
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    Reliability and Availability
    ZoomInfo
    I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
    Incentivized
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    LeadIQ
    No answers on this topic
    Performance
    ZoomInfo
    I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
    Read full review
    LeadIQ
    No answers on this topic
    Support Rating
    ZoomInfo
    I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
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    LeadIQ
    I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
    Incentivized
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    Online Training
    ZoomInfo
    I gave 10 cause , We took an training from their dedicated ZoomInfo university with quick support and valid certifications.
    Incentivized
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    LeadIQ
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
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    LeadIQ
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.
    Incentivized
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    LeadIQ
    The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
    Incentivized
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    Contract Terms and Pricing Model
    ZoomInfo
    No, it was clear.
    Incentivized
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    LeadIQ
    No answers on this topic
    Scalability
    ZoomInfo
    It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
    Incentivized
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    LeadIQ
    No answers on this topic
    Return on Investment
    ZoomInfo
    • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
    • With better prioritization, our team can get to the right people faster, speeding up sales cycles
    • We are seeing a stronger pipeline and more booked meetings from our BDR team
    Incentivized
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    LeadIQ
    • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
    • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
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    ScreenShots

    LeadIQ Screenshots

    Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.