Heap vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heap
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
HeapSemrush
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
HeapSemrush
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.17% discount for annual pricing.
More Pricing Information
Community Pulse
HeapSemrush
Considered Both Products
Heap
Chose Heap
Heap is better then Pendo and Amplitude. Compared to Amplitude, Heap is cheaper and easier to analyze and use. Configurations might be cumbersome but in the long run, users find it very seamless and easy. Compared to Pendo, Heap offers much superior analytics, event …
Chose Heap
I prefer Google Analytics to Heap, but that's probably because I used it first and for longer, so I've gotten very used to it. Heap is about as similar to Google Analytics as cheese is to filing your tax return, so switching from one to the other was difficult, and, as I said …
Chose Heap
Great tool but initial implementation is time-consuming. Once everything is set up thought, it offers a complete marketing suite.
Semrush

No answer on this topic

Features
HeapSemrush
SEO
Comparison of SEO features of Product A and Product B
Heap
-
Ratings
Semrush
8.0
154 Ratings
5% above category average
Keyword analysis00 Ratings8.6154 Ratings
Backlink management00 Ratings8.3147 Ratings
SERP ranking tracking00 Ratings8.3150 Ratings
Page grader00 Ratings7.7129 Ratings
Competitive analysis00 Ratings8.5149 Ratings
Site audit / diagnostics00 Ratings8.0150 Ratings
Site recommendations00 Ratings7.6139 Ratings
Task management00 Ratings6.591 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Heap
-
Ratings
Semrush
8.2
140 Ratings
9% above category average
Local SEO00 Ratings8.1128 Ratings
Social SEO00 Ratings8.0106 Ratings
Mobile SEO00 Ratings8.4113 Ratings
Global SEO00 Ratings8.2114 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Heap
-
Ratings
Semrush
8.4
125 Ratings
0% below category average
Multi-domain support00 Ratings8.2115 Ratings
Integration with web analytics tools00 Ratings8.7119 Ratings
Best Alternatives
HeapSemrush
Small Businesses
Fullstory
Fullstory
Score 9.1 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.9 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Whatfix
Whatfix
Score 9.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeapSemrush
Likelihood to Recommend
8.5
(232 ratings)
8.2
(154 ratings)
Likelihood to Renew
9.3
(9 ratings)
9.1
(3 ratings)
Usability
9.0
(65 ratings)
8.1
(10 ratings)
Availability
9.1
(2 ratings)
9.1
(1 ratings)
Performance
8.4
(61 ratings)
7.3
(1 ratings)
Support Rating
9.0
(8 ratings)
9.9
(17 ratings)
Implementation Rating
9.0
(3 ratings)
7.3
(1 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(2 ratings)
9.1
(1 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
HeapSemrush
Likelihood to Recommend
Heap
Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
Heap
  • Realtime interactions which are captured automatically is a unique feature which no other product offers.
  • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
  • Detailed customer behaviours can be studied with captured replay sessions
  • Due to all the above points - it helped to improve customer experience
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Heap
  • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
  • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
Heap
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
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Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
Heap
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
Read full review
Semrush
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Reliability and Availability
Heap
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
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Semrush
Semrush available when you need it!
Read full review
Performance
Heap
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
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Semrush
SemRush performs well with few errors!
Read full review
Support Rating
Heap
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
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Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
Heap
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
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Semrush
I did it by myself and do not have a comment!
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Alternatives Considered
Heap
Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
Read full review
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
Heap
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
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Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
Heap
  • It has helped us make decisions on what products to scope for our MVP based on the usage data.
  • It's allowed us to measure success with our beta product.
  • It's helped us view our conversion rates in an easy and usable manner.
Read full review
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.