Heyflow vs. Typeform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heyflow
Score 8.3 out of 10
N/A
Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$89
per month
Typeform
Score 8.2 out of 10
N/A
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…
$30
*Per Month
Pricing
HeyflowTypeform
Editions & Modules
Starter
$89
per month
Growth
$149
per month
Scale
$299
per month
Enterprise
from $1100
per month (billed annually)
Essentials
$30
*Per Month
Professional
$35
*Per Month
Premium
$59
*Per Month
Offerings
Pricing Offerings
HeyflowTypeform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription as well as for start ups.*For annual contract.
More Pricing Information
Community Pulse
HeyflowTypeform
Considered Both Products
Heyflow
Chose Heyflow
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard.

Heyflow Vs. Growform = This one is tougher …
Chose Heyflow
In our opinion, Heyflow offers far superior design options and, due to its ease of use, integrates much more effectively into a company. Furthermore, the price-performance ratio is significantly better, and excellent support is integrated, ensuring you always have a contact …
Chose Heyflow
Before I switched to Heyflow, I used Go High Level. The difference is night and day. Though Go High Level has some basic survey and quiz features, it's way harder to make it look professional and actually work like you want it to. First, I tried switching to ScoreApp, but I …
Chose Heyflow
More design options. Perspective funnel are looking quite the same sometimes
Chose Heyflow
Heyflow just does Flows/Quizzes the best.
Most amount of customization, features and integrations in my eyes.
Chose Heyflow
We liked design capabilities and conditional logic feature most of all.
Chose Heyflow
Heyflow has far wider customization options.
Chose Heyflow
Heyflow offers a more variable and customized user interface. The design elements look more professional.
Chose Heyflow
I like Heyflow better because you have more customization options and can stand out better from other funnels and landing pages. This is particularly well received by our customers.
Chose Heyflow
Much stronger customization ability, ability to align with our brand styles and integrate with tools like Zapier or Google sheets, slack, etc.
Typeform
Chose Typeform
We started using Typeform but over time switched to Heyflow for various reasons
Chose Typeform
The only thing that I missed in Typeform, and why we reduced our usage, is the UX capabilities for custom/more personalised layouts
Chose Typeform
Typeform has much better customizablity options and more functionality compared to Google Forms, including the embed option. Mailchimp forms can look a little rudimentary and ugly and are also not great for research surveys. Hubspot Forms has the same issues as Mailchimp, plus …
Chose Typeform
We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to …
Chose Typeform
The logic mapping in Typeform was the deciding factor for us.
Chose Typeform
From a styling standpoint, Typeform looks better, so I do recommend it for client-facing forms vs creating the same form in Google Forms.
Chose Typeform
I was previously using Google Forms for all my surveys but found that the data received and engagement from the surveys was minimal. We can see that users are more likely to fill out surveys created by Typeform rather than Google Forms. It must be how the forms look that makes …
Chose Typeform
SurveyMonkey is very complicated to use. Its interface is not so intuitive and makes it hard to find what you need to customize a form. The end result is not so pretty and perhaps feels more clunky as opposed to Typeform's sleek presentation of questions. However, they have …
Chose Typeform
Nothing much...I have heard many of other product marketers use [SurveyMonkey], but all of them have now shifted to Typeform!
Chose Typeform
I found Typeform's user interface and design language to be more attractive and intuitive than SurveyMonkey. Typeform also beat them on pricing, so it was a no-brainer.
Chose Typeform
Google forms allow you to collect data from your staff and clients, but the forms are dull and boring. The back end analytics are difficult to navigate making a poor user experience for both the end-user and our team. Typeform allows you to create mobile-friendly forms that are …
Chose Typeform
Google forms is a simple web form that integrates with their suite of office apps such as Sheets. The main drawback is that it looks like a traditional webform with form boxes. TypeForm's UI is much sexier and slick and displays one question at a time, fullscreen and …
Chose Typeform
Out of the 3 competitor products I've used or evaluated, Typeform makes it easiest to build beautiful forms.
Chose Typeform
I stumbled upon it and became a fan.😀 I ended up implementing it for the training team at work, and for the events and registration for a non-profit I volunteer with.
Chose Typeform
Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting …
Chose Typeform
Typeform is much more aesthetically pleasing compared to Google Forms. The transition throughout the app is much more smooth and easy to understand. Overall, I believe Typeform is a superior platform to use when you need to create training aides or templates for outside …
Chose Typeform
Typeform is an exclusive product for this function--mobile first with a modern layout and good interactions. It has some customizations and integrations. Every change made to the template can be observed in real time. It is the best to visualize collected information.
Chose Typeform
I find the layout and design of Typeform more suited for our academic surveys. There is a crisp, professionalism about the layout and design. I prefer the design features and presentation of the Typeform emails.
Chose Typeform
Again, Typeform is your solution for better branded and designed surveys—and better user experience for the people taking the survey.
Chose Typeform
We used to use a Weebly questionnaire on our website to gather the needed information. The process was bulky, didn't have logic available and was time consuming for our clients. We also tried to create something through a Google form with the same experience. Typeform has …
Chose Typeform
Typeform’s interface is the best out there. It’s visually appealing and I trust that the donors had a good experience with Typeform over any other survey tool.
Chose Typeform
When I used SurveyMonkey, the user experience was not at the same level as Typeform. It was cumbersome, and the user-interface was not as crisp or as modern. Airtable works like a spreadsheet, but gives you the power of a database. It also has an option to create forms, …
Typeform has similar features to JotForm. Depending on the use and the data I need to collect, I will either use Typeform or JotForm. For example for data collection from customers, I use Typeform, but testimonials and reviews, I use JotForm. If you need to collect information …
Chose Typeform
Google forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even …
Features
HeyflowTypeform
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.5
Ratings
2% below category average
Typeform
-
Ratings
Automated sales alerts and tasks7.90 Ratings00 Ratings
Automated follow-ups7.10 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
Ratings
9% above category average
Typeform
-
Ratings
Integrations with advertising platforms8.10 Ratings00 Ratings
Integrations with CRMs7.80 Ratings00 Ratings
Integrations with data storage tools8.20 Ratings00 Ratings
Integrations with lead automation tools8.80 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.6
Ratings
9% below category average
Typeform
-
Ratings
KPI analytics7.30 Ratings00 Ratings
Drop-off analytics7.50 Ratings00 Ratings
A/B tests7.90 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
7.9
Ratings
5% below category average
Typeform
-
Ratings
Drag & Drop editing8.30 Ratings00 Ratings
Branding customization9.00 Ratings00 Ratings
Different question types7.40 Ratings00 Ratings
Conditional logic paths6.40 Ratings00 Ratings
Embedded calculations6.20 Ratings00 Ratings
Form templates6.70 Ratings00 Ratings
Custom code8.40 Ratings00 Ratings
Web embedding9.20 Ratings00 Ratings
Mobile responsiveness9.30 Ratings00 Ratings
Date picker7.20 Ratings00 Ratings
File upload9.00 Ratings00 Ratings
Dynamic content7.90 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.4
Ratings
5% above category average
Survey templates00 Ratings7.10 Ratings
Themes00 Ratings8.70 Ratings
Custom logo/branding00 Ratings9.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.8
Ratings
3% above category average
Changes to live survey00 Ratings8.30 Ratings
Question design help00 Ratings8.90 Ratings
Multiple question types00 Ratings9.10 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.5
Ratings
2% above category average
Survey logic flexibility00 Ratings8.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Heyflow
-
Ratings
Typeform
7.6
Ratings
7% below category average
Response tracking00 Ratings9.10 Ratings
Data export00 Ratings8.80 Ratings
Standard reports00 Ratings6.50 Ratings
Custom reports00 Ratings5.90 Ratings
Analytics00 Ratings7.60 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Heyflow
-
Ratings
Typeform
8.7
Ratings
1% above category average
Access controls00 Ratings9.20 Ratings
Compliance00 Ratings8.20 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Heyflow
-
Ratings
Typeform
7.3
Ratings
10% below category average
Vendor-offered crowdsourcing00 Ratings8.70 Ratings
Respondent restrictions00 Ratings6.00 Ratings
Best Alternatives
HeyflowTypeform
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.3 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeyflowTypeform
Likelihood to Recommend
8.3
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
10.0
(0 ratings)
Usability
8.2
(0 ratings)
7.5
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
5.7
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
HeyflowTypeform
Likelihood to Recommend
Its well suited for us when we start a new campaign independent from Unbounce, and for making more creative and fluid user flows. Its worked well for us on our lower volume lead campaigns, we havent yet used it for anything high volume. We love the drop off analysis, where it gives you an exit rate each step of the journey, but feel the a/b testing side could be improved, in Unbounce we can test 20 variants at once (due to the amount of traffic), doesnt seem as easy on Heyflow. Also I've hit a max number of flows quite quickly so probably due to upgrade account, however with Unbounce we could have 100s of flows
Read full review
Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
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Pros
  • anyone can do it, reduces cost/need for engineering team help
  • fast to get started, there isn't a lot to implement
  • designing and setting up the flow is easy
  • allows both out of the box or fully custom options, which makes it compatible with any project
Read full review
  • Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
  • Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
  • You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
  • Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
Read full review
Cons
  • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
  • a/b testing, not being able to 'keep' older variants which we may want to retest later
  • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
Read full review
  • Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
  • Better reporting and data export.
  • Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
Read full review
Likelihood to Renew
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















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We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
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Usability
Intuitive interface: The platform should have a user-friendly interface that guides users through the design process seamlessly. Ease of customization: Users should be able to easily customize their forms, flows, and landing pages to match their branding and requirements. Accessibility: The platform should be accessible to users of all skill levels, from beginners to experienced designers. Speed and efficiency: Users should be able to quickly create and deploy their content without encountering unnecessary delays or complications. Helpful support and resources: Heyflow should provide adequate support and resources, such as tutorials, documentation, and customer service, to assist users in navigating the platform effectively.
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Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
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Reliability and Availability
There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
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No answers on this topic
Performance
Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
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No answers on this topic
Support Rating
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
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I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
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Implementation Rating
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
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No answers on this topic
Alternatives Considered
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
Read full review
Google Forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even looked at upgrading to the pro plan. Now, we have features that I don't think are available on Google Forms.
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Scalability
The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
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No answers on this topic
Return on Investment
  • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
  • Faster time-to-market for launching new funnels, reducing development costs.
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  • Typeform has played a major role in allowing us to fully automate our training intake process for more organized training request management that leads into our project management workflow.
  • Typeform has allowed us to rapidly develop solutions using online forms for feedback, product quizzes, and registrations.
  • Typeform's low cost means that it pays for itself after a single project each year. No question about renewing each year.
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ScreenShots

Heyflow Screenshots

Screenshot of Heyflow's drag and drop builder. Users can match their funnel to their brand identity by customizing anything and everything.Screenshot of Heyflow's built-in analytics tab, that includes data needed to optimize funnels showing A/B tests and page dropoffs.Screenshot of the interface to build a personalized funnel experience, segment audience, or create complex routing logic. Keeping track of flow logic can be tricky. The logic map provides a visual overview of the entire funnel to help save time and prevent mistakes.Screenshot of where to connect the funnel with tools like Google Analytics, Google Tag Manager or Meta Conversions API to track the success of campaigns.Screenshot of where to send flow responses to an e-mail inbox, into a spreadsheet or directly into a connected CRM through native integrations with popular tools like HubSpot, HighLevel, Sheets and Slack.