Highspot vs. ZoomInfo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Highspot
Score 7.8 out of 10
N/A
Highspot is a sales content management software solution offered by Highspot.N/A
ZoomInfo Engage
Score 7.1 out of 10
N/A
Engage by ZoomInfo is a sales engagement platform that sellers use to source and connect with prospects from a single platform, automate multi-step email and call campaigns, personalize communications at scale, and analyze results.N/A
Pricing
HighspotZoomInfo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HighspotZoomInfo Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
HighspotZoomInfo Engage
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
HighspotZoomInfo Engage
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Paperflite
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HubSpot Sales Hub
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Score 8.7 out of 10
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Paperflite
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Salesloft
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All AlternativesView all alternativesView all alternatives
User Ratings
HighspotZoomInfo Engage
Likelihood to Recommend
6.5
(52 ratings)
6.8
(11 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
6.5
(7 ratings)
9.0
(2 ratings)
Support Rating
10.0
(13 ratings)
-
(0 ratings)
User Testimonials
HighspotZoomInfo Engage
Likelihood to Recommend
Highspot
Great for delivering insight on which personas are engaging with the material shared. If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.
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ZoomInfo
ZoomInfo Engage has been outstanding in setting up automated workflows. It allows us to be more efficient in our day-to-day planning because once you set up a workflow, your planning for the next several days is done. One area for improvement would be to allow other domain emails for marketing. I have my primary domain email, but when I'm reaching out to potential candidates I would rather use a different domain. This is not possible.
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Pros
Highspot
  • From an admin perspective, the platform is very easy to navigate, build and launch new content and informational pages for our team.
  • The search feature within the platform is very accurate and does a great job of curating the top content based off of what our reps are looking for.
  • The ability for our reps to hit 'edit in word online' or 'edit in Excel online' is great because our reps don't have to download a doc, edit it and then re-upload into the system. Any changes they make are auto-saved and stored right in Highspot. They can then present straight from the platform.
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ZoomInfo
  • Allows for customization, automation, and scaling of outreach
  • Works as a secondary and well done CRM to compliment or serve as a main internal CRM. Also helps organize your prospects.
  • Tracks customer actions and engagement at a very convenient level, with easy to read data.
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Cons
Highspot
  • The mobile platform is not as user-friendly, missing some of the ease of use from a mobile device.
  • The Help section is not as comprehensive or accurate. Often a search yields answers that are not relevant to the issue trying to be resolved.
  • Content can only be sorted alphabetically or by date, it would be useful to be able to sort by author or department as well.
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ZoomInfo
  • In my experience, super unreliable product... too many bugs for a knowledge worker
  • In my opinion, overpriced. They are making money for its affiliation with sales os product.
  • In my experience, filtering is messed up and buggy. No real support for Account based focus campaigns... Just good for basic calling, recording, and auto sync with CRM... everything else, sucks. Not reliable
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Likelihood to Renew
Highspot
I love Highspot, it saves me a ton of time every single day. I like how my correspondence looks professional and I know what I'm sending is accurate and company approved. I'm able to add it to an email template in seconds and choose multiple brochures if it fits the information the student wants or requested. I can also customize templates to make them company specific when appropriate
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ZoomInfo
I think the automated workflows and outstanding support are game-changers. I typically won't use a software platform that does not offer exceptional real-time support.
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Usability
Highspot
It is a very intuitive website with easy navigation. I am also able to search by market name alone to get all the information that I need within that market. It is only as good as the information you place into it, but the naming conventions should be standard across the board.
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ZoomInfo
It works very well with the tools and other Zoom Info products that we already use. The fact that it integrates is a huge win for us because we designed our CRM internally so we are very sued to working a certain way. We can use this to boost the information and tools from our pre-existing ZoomInfo products as well, so it brings out a lot of value.
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Support Rating
Highspot
I have not needed any customer support until now, I guess this is because they work on a proactive maintenance of the platform. We have an internal team working with Highspot so if I need help I go to my internal team not directly to Highspot. I have never heard any complaints.
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ZoomInfo
No answers on this topic
Alternatives Considered
Highspot
Dropbox was sufficient for storing content in an easy to access space but, provided us no value beyond that. SharePoint actually made us less productive due to the amount of time our sales team had to spend searching for the right piece of content. Neither solution provided us any analytics as to what content was being used/engaged with.

Highspot provided us with intuitive content search and organization with the ability to tag keywords, search queries, and fine-tune categorization of all of our content. Highspot also provided us with direct feedback when our customer or prospective customers were viewing content which enabled us to follow-up at the perfect time and was directly attributed to several closed won opportunities. Their Outlook integration is the icing on the top as it allows our sales team to share content, access email templates, and link communication back to Salesforce without ever having to leave the email client. With these features combined Highspot has made me drastically more productive and efficient in my work.
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ZoomInfo
I get a higher response rate from Linkedin Recruiter, but I think I can reach more passive candidates with ZoomInfo Engage. On the other hand, I did not have success with UpLead at all. Linkedin Recruiter does not have an automation feature, and you are limited to the amount of InMails you can send in a month, which is disappointing. ZoomInfo Engage customer service/technical support is hands-down better than LinkedIn.
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Return on Investment
Highspot
  • Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
  • Highspot helps us understand what collateral gets deals in pipeline
  • Highspot aids in new employees getting ramped easier and faster with one location to review training content
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ZoomInfo
  • We decided not to use Tellwise for the time being and will test it again in one year because what I saw so far is promising.
  • We haven't seen any substantial ROI.
  • If you need to track content shared with prospects and stakeholders, Tellwise may be exactly what you need.
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ScreenShots

Highspot Screenshots

Screenshot of Content usage analytics

ZoomInfo Engage Screenshots

Screenshot of Engage Home Screen: An automated, real-time view of upcoming tasks, so follow-ups don’t slip through the cracks.Screenshot of Contacts that meet the Ideal Customer Profile (ICP) can be reached from a single platform.Screenshot of A Contact’s demographic information, prior engagement activity, and company information can be seen before reaching out.Screenshot of Pre-written email templates from Engage’s library save time crafting email communications.Screenshot of Multi-step omnichannel campaigns help to increase response rates and reduce manual activity tracking.Screenshot of Engage’s intelligent recommendations engine will recommend the perfect persona that is most likely to engage.