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Top Rated
249 Ratings
40 Ratings
Top Rated
249 Ratings
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Score 7.8 out of 101
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.
No photo available

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Adobe Social
2.3
Boolean keyword searches
Hootsuite Enterprise
6.9
Adobe Social
2.1
Filtering out noise/spam
Hootsuite Enterprise
6.1
Adobe Social
2.1
Sentiment analysis
Hootsuite Enterprise
7.3
Adobe Social
2.1
Broad channel coverage
Hootsuite Enterprise
8.3
Adobe Social
3.1

Publishing

Hootsuite Enterprise
8.2
Adobe Social
3.1
Content planning and scheduling
Hootsuite Enterprise
8.8
Adobe Social
4.1
Audience targeting
Hootsuite Enterprise
6.7
Adobe Social
3.2
Content optimization
Hootsuite Enterprise
8.3
Adobe Social
2.2
Workflow management
Hootsuite Enterprise
9.2
Adobe Social
3.1

Engagement

Hootsuite Enterprise
7.6
Adobe Social
2.1
Automated routing and prioritization
Hootsuite Enterprise
7.8
Adobe Social
2.1
Customer interaction histories
Hootsuite Enterprise
7.8
Adobe Social
2.1
Bulk actions
Hootsuite Enterprise
7.2
Adobe Social
2.1

Marketing

Hootsuite Enterprise
8.2
Adobe Social
2.1
Lead generation
Hootsuite Enterprise
7.8
Adobe Social
2.1
Content marketing
Hootsuite Enterprise
8.0
Adobe Social
2.1
Paid media management
Hootsuite Enterprise
8.2
Adobe Social
2.0
Campaigns and promotions
Hootsuite Enterprise
8.8
Adobe Social
2.1

Channel coverage/integration

Hootsuite Enterprise
7.7
Adobe Social
2.9
Twitter
Hootsuite Enterprise
8.5
Adobe Social
4.2
Facebook
Hootsuite Enterprise
8.0
Adobe Social
3.1
LinkedIn
Hootsuite Enterprise
6.4
Adobe Social
3.1
Google+
Hootsuite Enterprise
8.0
Adobe Social
3.1
Instagram
Hootsuite Enterprise
7.6
Adobe Social
3.0
Pinterest
Hootsuite Enterprise
8.5
Adobe Social
3.0
YouTube
Hootsuite Enterprise
6.4
Adobe Social
1.1

Reporting/analytics

Hootsuite Enterprise
7.7
Adobe Social
2.1
Campaign success analytics
Hootsuite Enterprise
7.8
Adobe Social
2.1
Real-time tracking
Hootsuite Enterprise
7.9
Adobe Social
2.1
Competitor analysis
Hootsuite Enterprise
7.3
Adobe Social
2.1

Account management

Hootsuite Enterprise
7.8
Adobe Social
2.6
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Adobe Social
3.1
Mobile access
Hootsuite Enterprise
7.3
Adobe Social
2.0

Pros

  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
Wes Horrocks profile photo
  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo

Cons

  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Wes Horrocks profile photo
  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
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Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
HootSuite has continually added new features and addresses all of our current needs. It's ease of use and workflow fit perfectly with what we need at this time.
Mike Tomita profile photo
Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo
Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available
Adobe Social7.0
Based on 1 answer
No answer on this topic is available.

Performance

Hootsuite Enterprise7.3
Based on 7 answers
We sometimes notice a bit of latency with Facebook posts.
No photo available
Adobe Social5.0
Based on 1 answer
No answer on this topic is available.

Support

Hootsuite Enterprise8.2
Based on 9 answers
• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No photo available
Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
No photo available
Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo
Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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Alternatives Considered

Their education program was what tippied the scale
No photo available
I use Social Studio currently at my job and I believe both are very similar products. Adobe Social has stronger analytics, including revenue and leads generated. Social Studio's layout is a little easier to navigate. Although it has its bugs too. Overall both platforms are great, but I definitely give an edge to Adobe Social in analytics
Robert Randle profile photo

Return on Investment

  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.
Brandon Stuhr profile photo
  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details