What users are saying about
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Top Rated
649 Ratings
24 Ratings

Hootsuite

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Top Rated
649 Ratings
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Score 7.8 out of 100
24 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
Tailwind
9.1
Boolean keyword searches
Hootsuite
7.5
Tailwind
9.5
Filtering out noise/spam
Hootsuite
7.0
Tailwind
8.8
Sentiment analysis
Hootsuite
6.9
Tailwind
8.8
Broad channel coverage
Hootsuite
8.5
Tailwind
9.3

Publishing

Hootsuite
8.3
Tailwind
9.1
Content planning and scheduling
Hootsuite
9.2
Tailwind
9.1
Audience targeting
Hootsuite
7.8
Tailwind
9.6
Content optimization
Hootsuite
7.9
Tailwind
8.5
Workflow management
Hootsuite
8.5
Tailwind
9.4

Engagement

Hootsuite
8.2
Tailwind
9.6
Automated routing and prioritization
Hootsuite
7.9
Tailwind
10.0
Customer interaction histories
Hootsuite
8.1
Tailwind
9.4
Bulk actions
Hootsuite
8.5
Tailwind
9.3

Marketing

Hootsuite
7.0
Tailwind
9.9
Lead generation
Hootsuite
7.2
Tailwind
9.7
Content marketing
Hootsuite
7.4
Tailwind
9.9
Paid media management
Hootsuite
6.6
Tailwind
9.9
Campaigns and promotions
Hootsuite
6.9
Tailwind
9.9

Channel coverage/integration

Hootsuite
8.6
Tailwind
8.6
Twitter
Hootsuite
9.4
Tailwind
Facebook
Hootsuite
9.2
Tailwind
LinkedIn
Hootsuite
8.9
Tailwind
Google+
Hootsuite
8.8
Tailwind
Instagram
Hootsuite
7.9
Tailwind
7.6
Pinterest
Hootsuite
8.2
Tailwind
9.5
YouTube
Hootsuite
7.6
Tailwind

Reporting/analytics

Hootsuite
7.4
Tailwind
9.7
Campaign success analytics
Hootsuite
7.5
Tailwind
10.0
Real-time tracking
Hootsuite
7.5
Tailwind
9.7
Competitor analysis
Hootsuite
7.2
Tailwind
9.6

Account management

Hootsuite
8.3
Tailwind
8.7
Role-based user permissions & privileges
Hootsuite
8.6
Tailwind
10.0
Mobile access
Hootsuite
8.0
Tailwind
7.4

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Tailwind

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Tailwind
9.3

Likelihood to Renew

Hootsuite
8.4
Tailwind

Usability

Hootsuite
9.1
Tailwind
10.0

Reliability and Availability

Hootsuite
10.0
Tailwind

Performance

Hootsuite
10.0
Tailwind

Support Rating

Hootsuite
7.8
Tailwind
10.0

In-Person Training

Hootsuite
6.0
Tailwind

Online Training

Hootsuite
10.0
Tailwind

Implementation Rating

Hootsuite
10.0
Tailwind

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