Hootsuite vs Tailwind | TrustRadius

What users are saying about

Score 7.8 out of 10

Based on 649 reviews and ratings

Score 8.7 out of 10

Based on 24 reviews and ratings

Feature Rating Comparison

Hootsuite

Tailwind

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Hootsuite

Tailwind

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Hootsuite

Tailwind

Automated routing and prioritization

Customer interaction histories

Bulk actions

Hootsuite

Tailwind

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Hootsuite

Tailwind

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Hootsuite

Tailwind

Campaign success analytics

Real-time tracking

Competitor analysis

Hootsuite

Tailwind

Role-based user permissions & privileges

Mobile access

Pros

The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
This superb tool helps us in keeping the whole social media at a single location.

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Jennifer Osborne

Senior Account Executive

Redis LabsComputer Software, 201-500 employees

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Scheduling Pins on more than one Board across a time frame.
Scheduling Instagram posts at recommended times.
Using Smart Bio for links from Instagram directly to our website.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

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Cons

I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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Marketing Advisor

Victoria Marquez MusicEntertainment, 1-10 employees

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I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

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Behavior Health Technician Supervisor

George Junior RepublicMental Health Care, 201-500 employees

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Likelihood to Renew

Hootsuite 8.4

Based on 74 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Hootsuite 9.1

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

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Tailwind 10.0

Based on 1 answer

I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

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Reliability and Availability

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Performance

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Hootsuite 7.8

Based on 63 answers

Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.

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Senior CRM Specialist

Ghabbour AutoAutomotive, 10,001+ employees

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Tailwind 10.0

Based on 1 answer

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

View all 1 answers on this topic

In-Person Training

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

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Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Online Training

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.

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Verified User

Contributor in Marketing

Marketing and Advertising Company, 1001-5000 employees

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At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.

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Recruiter

Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees

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Scalability

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

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No answers on this topic

Return on Investment

Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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Vice Creative Executive

BRAVE GIRLS CLUB LLCE-Learning, 1-10 employees

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Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

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Virtual Assistant

Health and WillnessHealth, Wellness and Fitness, 1-10 employees

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Screenshots

See All (5) Hootsuite Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Tailwind Editions & Modules

Edition

Pinterest Plus	14.99¹
Instagram Plus	14.99¹
Tailwind Create	119.88²
SmartLoop	119.88²
Tailwind Communities	119.88²

per month
billed annually

Additional Pricing Details

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Rating Summary

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

Hootsuite

Tailwind

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