What users are saying about
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Top Rated
486 Ratings
17 Ratings

Hootsuite

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Top Rated
486 Ratings
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Score 7.8 out of 100
17 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.3
Tailwind
8.5
Boolean keyword searches
Hootsuite
7.0
Tailwind
9.5
Filtering out noise/spam
Hootsuite
6.6
Tailwind
7.7
Sentiment analysis
Hootsuite
7.1
Tailwind
8.0
Broad channel coverage
Hootsuite
8.4
Tailwind
8.8

Publishing

Hootsuite
8.1
Tailwind
9.2
Content planning and scheduling
Hootsuite
9.1
Tailwind
9.7
Audience targeting
Hootsuite
7.4
Tailwind
8.7
Content optimization
Hootsuite
7.6
Tailwind
9.1
Workflow management
Hootsuite
8.3
Tailwind
9.2

Engagement

Hootsuite
7.6
Tailwind
9.0
Automated routing and prioritization
Hootsuite
7.5
Tailwind
9.1
Customer interaction histories
Hootsuite
7.6
Tailwind
9.3
Bulk actions
Hootsuite
7.9
Tailwind
8.6

Marketing

Hootsuite
7.3
Tailwind
9.3
Lead generation
Hootsuite
6.9
Tailwind
9.4
Content marketing
Hootsuite
7.9
Tailwind
9.0
Paid media management
Hootsuite
7.0
Tailwind
9.3
Campaigns and promotions
Hootsuite
7.5
Tailwind
9.3

Channel coverage/integration

Hootsuite
8.8
Tailwind
8.8
Twitter
Hootsuite
9.4
Tailwind
Facebook
Hootsuite
9.1
Tailwind
LinkedIn
Hootsuite
8.9
Tailwind
Google+
Hootsuite
8.9
Tailwind
Instagram
Hootsuite
7.7
Tailwind
7.8
Pinterest
Hootsuite
8.8
Tailwind
9.8
YouTube
Hootsuite
8.6
Tailwind

Reporting/analytics

Hootsuite
7.8
Tailwind
9.0
Campaign success analytics
Hootsuite
7.9
Tailwind
9.7
Real-time tracking
Hootsuite
8.3
Tailwind
9.2
Competitor analysis
Hootsuite
7.1
Tailwind
8.2

Account management

Hootsuite
8.1
Tailwind
9.2
Role-based user permissions & privileges
Hootsuite
8.3
Tailwind
9.5
Mobile access
Hootsuite
7.9
Tailwind
9.0

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Tailwind

  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Xavier Knight | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Tailwind

  • The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
  • The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
Kate Knight | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.0
Based on 68 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 10.0
Based on 36 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 42 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Tailwind

  • Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
  • Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
  • Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
Anonymous | TrustRadius Reviewer

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Hootsuite
8.2
Tailwind
8.4

Likelihood to Renew

Hootsuite
8.0
Tailwind

Usability

Hootsuite
10.0
Tailwind

Reliability and Availability

Hootsuite
5.3
Tailwind

Performance

Hootsuite
7.5
Tailwind

Support Rating

Hootsuite
10.0
Tailwind

In-Person Training

Hootsuite
6.0
Tailwind

Online Training

Hootsuite
8.0
Tailwind

Implementation Rating

Hootsuite
10.0
Tailwind

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