Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Academy
Score 8.9 out of 10
N/A
HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.N/A
PathFactory
Score 8.1 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
HubSpot AcademyPathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HubSpot AcademyPathFactory
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
HubSpot AcademyPathFactory
Learning Management
Comparison of Learning Management features of Product A and Product B
HubSpot Academy
7.1
3 Ratings
17% below category average
PathFactory
-
Ratings
Course authoring7.02 Ratings00 Ratings
Course catalog or library7.03 Ratings00 Ratings
Player/Portal6.33 Ratings00 Ratings
Learning content6.73 Ratings00 Ratings
Progress tracking & certifications8.73 Ratings00 Ratings
Learning reporting & analytics8.52 Ratings00 Ratings
Social learning7.01 Ratings00 Ratings
Gamification6.01 Ratings00 Ratings
eLearning Content
Comparison of eLearning Content features of Product A and Product B
HubSpot Academy
7.0
3 Ratings
17% below category average
PathFactory
-
Ratings
Multi-Lingual Support6.52 Ratings00 Ratings
Structured Learning7.02 Ratings00 Ratings
Course Searches7.03 Ratings00 Ratings
Historical Metrics6.52 Ratings00 Ratings
Cloud-Based Content7.33 Ratings00 Ratings
Automation & Integration7.73 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
HubSpot Academy
-
Ratings
PathFactory
9.2
139 Ratings
13% above category average
Content hub00 Ratings9.3132 Ratings
Forms / Gated content00 Ratings9.1132 Ratings
Embedded CTAs00 Ratings9.3116 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.4103 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
HubSpot Academy
-
Ratings
PathFactory
9.2
139 Ratings
16% above category average
Audience profiling and targeting00 Ratings9.3114 Ratings
Closed-loop tracking and reporting00 Ratings9.1109 Ratings
Content performance analytics00 Ratings9.3138 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
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HubSpot AcademyPathFactory
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
HubSpot AcademyPathFactory
Likelihood to Recommend
8.5
(8 ratings)
8.9
(140 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(7 ratings)
Usability
-
(0 ratings)
9.3
(3 ratings)
Availability
-
(0 ratings)
9.9
(8 ratings)
Performance
-
(0 ratings)
10.0
(8 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
10.0
(7 ratings)
Implementation Rating
-
(0 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
HubSpot AcademyPathFactory
Likelihood to Recommend
HubSpot
[HubSpot Academy is] just a great tool for everyone who wants to grow at their Marketing, Sales, or customer success career. Their courses are very detailed in information, their teachers are the best in the industry, and it's just easy to take some time and learn. I have enjoyed it a lot.
Read full review
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
Read full review
Pros
HubSpot
  • Marketing and sales tips that can be implemented right away
  • Virtual learning environment that offers flexibility
  • Certified training respected in the sales vertical
  • Free to those who use HubSpot CRM
  • Clear, concise courses
  • Expanded library of sales and marketing courses
Read full review
PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
Read full review
Cons
HubSpot
  • [I feel] they could expand the lessons to more real-world examples and ideas to take the learning further
  • [I believe] the ability to go back on a question in the exam would be nice
  • New courses that go more in depth on a certain topic, with homework and ideas to try
Read full review
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Read full review
Likelihood to Renew
HubSpot
No answers on this topic
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Read full review
Usability
HubSpot
No answers on this topic
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Read full review
Reliability and Availability
HubSpot
No answers on this topic
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
HubSpot
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
HubSpot
No answers on this topic
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
HubSpot
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
HubSpot
No answers on this topic
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
HubSpot
No answers on this topic
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
HubSpot
HubSpot CRM is a better fit for us than Ontraport. Ontraport was OK when we just started implementing email marketing. Now that we want to tie together sales and marketing and also our ticketing, HubSpot has simplified the workflow for us. It's very convenient to log into just one portal to do everything.
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
HubSpot
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
HubSpot
  • Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
  • Provided more standard and robust training to new hires, allowing for more consistent customer experience
Read full review
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.