What users are saying about
Top Rated
2012 Ratings
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Top Rated
99 Ratings
Top Rated
2012 Ratings
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Score 8.6 out of 100

Magnolia

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Top Rated
99 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Feature Set Ratings

  • Magnolia ranks higher in 1 feature set: Platform & Infrastructure

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%

Magnolia

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
N/A
0 Ratings

Dynamic content

7.8
78%
332 Ratings
N/A
0 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
N/A
0 Ratings

Landing pages

7.7
77%
362 Ratings
N/A
0 Ratings

A/B testing

8.3
83%
285 Ratings
N/A
0 Ratings

Mobile optimization

8.5
85%
352 Ratings
N/A
0 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
N/A
0 Ratings

List management

8.3
83%
364 Ratings
N/A
0 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
N/A
0 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%

Magnolia

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
355 Ratings
N/A
0 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
N/A
0 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

Magnolia

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
305 Ratings
N/A
0 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
N/A
0 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%

Magnolia

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
N/A
0 Ratings

Social profile integration

8.2
82%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%

Magnolia

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.0
80%
366 Ratings
N/A
0 Ratings

Standard reports

8.1
81%
362 Ratings
N/A
0 Ratings

Custom reports

7.8
78%
325 Ratings
N/A
0 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%
8.7

Magnolia

87%
HubSpot Marketing Hub ranks higher in 5/7 features

API

7.8
78%
252 Ratings
8.4
84%
48 Ratings

Role-based workflow & approvals

8.3
83%
281 Ratings
N/A
0 Ratings

Customizability

7.7
77%
303 Ratings
N/A
0 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.5
65%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.8
68%
92 Ratings
N/A
0 Ratings

Internationalization / multi-language

N/A
0 Ratings
9.1
91%
50 Ratings

Security

HubSpot Marketing Hub

Feature Set Not Supported
N/A
9.3

Magnolia

93%
Magnolia ranks higher in 1/1 features

Role-based user permissions

N/A
0 Ratings
9.3
93%
56 Ratings

Web Content Creation

HubSpot Marketing Hub

Feature Set Not Supported
N/A
8.3

Magnolia

83%
Magnolia ranks higher in 8/8 features

WYSIWYG editor

N/A
0 Ratings
8.9
89%
51 Ratings

Code quality / cleanliness

N/A
0 Ratings
9.0
90%
51 Ratings

Admin section

N/A
0 Ratings
8.0
80%
56 Ratings

Page templates

N/A
0 Ratings
8.6
86%
58 Ratings

Library of website themes

N/A
0 Ratings
7.0
70%
1 Rating

Mobile optimization / responsive design

N/A
0 Ratings
7.1
71%
51 Ratings

Publishing workflow

N/A
0 Ratings
8.8
88%
59 Ratings

Form generator

N/A
0 Ratings
9.3
93%
47 Ratings

Web Content Management

HubSpot Marketing Hub

Feature Set Not Supported
N/A
8.7

Magnolia

87%
Magnolia ranks higher in 5/5 features

Content taxonomy

N/A
0 Ratings
9.2
92%
50 Ratings

SEO support

N/A
0 Ratings
7.5
75%
52 Ratings

Bulk management

N/A
0 Ratings
8.5
85%
48 Ratings

Availability / breadth of extensions

N/A
0 Ratings
9.0
90%
49 Ratings

Community / comment management

N/A
0 Ratings
9.2
92%
43 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Renew, Usability, Performance, Online Training
  • Magnolia is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
8.9

Magnolia

89%
64 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
8.2

Magnolia

82%
4 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings
7.7

Magnolia

77%
59 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

Magnolia

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
7.3

Magnolia

73%
58 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
9.1

Magnolia

91%
3 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Magnolia

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings
8.2

Magnolia

82%
1 Rating

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Magnolia

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Magnolia

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Magnolia

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

Magnolia

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Magnolia

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Magnolia

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

Magnolia

Magnolia best fits with bigger companies who can afford it and also someone who needs additional hands for content compilation and management. If you are looking for something cheap and trendy, Magnolia might not be an option for you. This is the next level of efficiency, but it comes with a price.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Magnolia

  • Includes intuitive posts and content management options.
  • It provides a powerful editor that allows us to format our content with ease.
  • It is highly customizable, thanks to the thousands of plugins and themes.
  • It has a strong and very active community.
  • Includes support for multilingual websites.
  • It allows us to manage multiple sites from a single installation.
  • It makes it possible to share data and tools between our websites.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Magnolia

  • Difficult at times to upgrade versions - moving from 5.6 to 5.7 was time consuming, 5.7 to 6.2 also has been challenging but support from Magnolia has been helpful
  • To build and troubleshoot the CMS requires Java dev skills - it is a powerful CMS but one only businesses with experienced Java developers should consider Magnolia
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Magnolia

Starting Price

Editions & Modules

Magnolia editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Visit Website

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Magnolia

    Magnolia is an innovative CMS, for example it is possible to use the ipad to manage the contents. Magnolia’s team works hard to improve the product; the community is small but active and the support for the enterprise version is good. Magnolia’s team asks the users what they think and what they need, and the new functionalities planned for Magnolia 5.3 are very exciting for example the content personalization.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Magnolia

    I haven't used other enterprise content management systems, so I don't have a lot to compare it to. However, Magnolia works well for internal users without technical expertise with some training and support. It's not the most intuitive system but works well once users are trained and become familiar with it.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Magnolia

    No answers on this topic

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Magnolia

    I find it very resourceful and powerful thanks to its many features. While it does not lag, publishing large files is not easy. The software is not complex for people who have an IT background. It is even better for people with coding experience.
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Magnolia

    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Magnolia

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Magnolia

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Magnolia

    No answers on this topic

    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Magnolia

    Availability of extensions, or capacity to connect with numerous solutions is an effort that Magnolia made when other software never saw it. Browser compatibility ensures that no limitations of where or who can run the software. Flexibility and ease of customization is another outstanding concept that we find from Magnolia, and minimal or lacking from other opponents.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Magnolia

    No answers on this topic

    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Magnolia

    • Has provided our organization with an easy-to-use CMS. Even inexperienced web page builders can create content.
    • Has allowed us to create a bilingual website that reaches a large audience while meeting language requirements.
    • Common templates have allowed us to create a cohesive website.
    Read full review

    Screenshots

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