What users are saying about
Top Rated
2012 Ratings
17 Ratings
Top Rated
2012 Ratings
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Score 8.6 out of 100
17 Ratings
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Score 8 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.2

HubSpot Marketing Hub

82%
7.4

WebEngage

74%
HubSpot Marketing Hub ranks higher in 8/9 features

WYSIWYG email editor

8.2
82%
332 Ratings
N/A
0 Ratings

Dynamic content

7.8
78%
332 Ratings
7.2
72%
6 Ratings

Ability to test dynamic content

8.1
81%
309 Ratings
7.6
76%
6 Ratings

Landing pages

7.7
77%
362 Ratings
N/A
0 Ratings

A/B testing

8.3
83%
285 Ratings
N/A
0 Ratings

Mobile optimization

8.5
85%
352 Ratings
6.3
63%
5 Ratings

Email deliverability reporting

8.5
85%
698 Ratings
7.0
70%
6 Ratings

List management

8.3
83%
364 Ratings
7.8
78%
6 Ratings

Triggered drip sequences

8.1
81%
276 Ratings
8.2
82%
6 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%
6.1

WebEngage

61%
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
355 Ratings
6.6
66%
5 Ratings

Lead scoring and grading

7.7
77%
325 Ratings
N/A
0 Ratings

Data quality management

8.2
82%
331 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
5.6
56%
5 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%
6.9

WebEngage

69%
HubSpot Marketing Hub ranks higher in 1/2 features

Calendaring

7.8
78%
305 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

8.0
80%
251 Ratings
5.7
57%
4 Ratings

Social Media Marketing

8.1

HubSpot Marketing Hub

81%

WebEngage

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
341 Ratings
N/A
0 Ratings

Social profile integration

8.2
82%
331 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
7.2

WebEngage

72%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.0
80%
366 Ratings
7.4
74%
6 Ratings

Standard reports

8.1
81%
362 Ratings
7.4
74%
6 Ratings

Custom reports

7.8
78%
325 Ratings
6.6
66%
6 Ratings

Platform & Infrastructure

7.4

HubSpot Marketing Hub

74%
7.0

WebEngage

70%
HubSpot Marketing Hub ranks higher in 5/6 features

API

7.8
78%
252 Ratings
8.2
82%
6 Ratings

Role-based workflow & approvals

8.3
83%
281 Ratings
7.1
71%
5 Ratings

Customizability

7.7
77%
303 Ratings
6.8
68%
5 Ratings

Integration with Salesforce.com

7.3
73%
228 Ratings
6.1
61%
5 Ratings

Integration with Microsoft Dynamics CRM

6.5
65%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.8
68%
92 Ratings
N/A
0 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
653 Ratings
7.6

WebEngage

76%
6 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings

WebEngage

N/A
0 Ratings

Usability

8.9

HubSpot Marketing Hub

89%
106 Ratings

WebEngage

N/A
0 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

WebEngage

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings

WebEngage

N/A
0 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings

WebEngage

N/A
0 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

WebEngage

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

WebEngage

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

WebEngage

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

WebEngage

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

WebEngage

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

WebEngage

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

WebEngage

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

WebEngage

N/A
0 Ratings

Likelihood to Recommend

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
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Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

WebEngage

Starting Price

Editions & Modules

WebEngage editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    WebEngage

    No answers on this topic

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    WebEngage

    No answers on this topic

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    WebEngage

    No answers on this topic

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    WebEngage

    No answers on this topic

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    WebEngage

    No answers on this topic

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    WebEngage

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    WebEngage

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    WebEngage

    No answers on this topic

    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    WebEngage

    WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    WebEngage

    No answers on this topic

    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    WebEngage

    • Helped in lowering cost of marketing.
    • Driving higher volume of Direct Sales.
    • Increasing conversion rate on the website.
    • Increasing lead to sale ratio.
    Read full review

    Screenshots

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