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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Omnify

    Score9.3 out of 10
    N/AOmnify is a software for class-based and activity-focused businesses—from kids’ activity centers and gyms to studios, camps, and swim schools—to streamline and grow their operations. It offers a single dashboard to schedule classes, parties, events, and camps; manage memberships; sell add-ons, gift cards, and products; process payments; build a branded storefront with website embeds; and handle CRM, automated communication, waitlists, check-ins, and analytics. The vendor states that…

    $149

    per month

    Pricing
    iContactOmnify
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Growth Pro
    $149.00
    per month Upto 5 members
    Accelerate Pro
    $349.00
    per month Upto 10 members
    Scale Pro
    $599.00
    per month
    Offerings
    Pricing Offerings
    iContactOmnify
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing on commercial plans.
    More Pricing Information
    Community Pulse
    iContactOmnify
    Considered Both Products
    iContact
    No answer on this topic
    Omnify Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    13 Answers
    Features
    iContactOmnify
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Omnify
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Omnify
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Omnify
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Omnify
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Omnify
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Omnify
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactOmnify
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactOmnify
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.3
    (14 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    8.3
    (6 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.3
    (6 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactOmnify
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Omnify Inc.
    Shailja Rohillah, of Omnify, went above and beyond to respond quickly and did everything she could to accommodate my needs. Even when the exact thing I wanted, was not an option, Shailija not only found a work around but put the time in herself to address my need.
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Omnify Inc.
    • Omnify's customer service during setup is excellent. Very knowledgeable and patient.
    • Omnify's seems infinitely customizable to suit any need.
    • Omnify's web presence is simple to use to make a reservation.
    • Omnify can be customized to include pictures of your business, facility, etc.
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Omnify Inc.
    • We would love to have more specific options for restricting the number of times a client can book a reservation per week.
    • It would be very beneficial for admins to be able to book clients in advance for classes that are not available to the mass clientele yet.
    • We would like to be able to edit client's email addresses. Several of our members have typos in the emails provided, so they aren't receiving confirmation emails and they can't log in, so they have to make new accounts.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Omnify Inc.
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Omnify Inc.
    I'd give it a 10 except it didn't always render well on mobile devices, which caused some frustration for users. Otherwise it was easy to use, easy to manage, easy to make it look like "our" site, and very pleasant.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Omnify Inc.
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Omnify Inc.
    Omnify's customer service has been pretty much always on point. Their chat feature is a great way to keep track of past communications and follow up on recurrent issues, and their response time is most of the times very quick.
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Omnify Inc.
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Omnify Inc.
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Omnify Inc.
    Before Omnify we used Jumbula. Jumbula made registering families much easier but Omnify has the benefit of auto-renew and auto-pay plus the membership set up in general is something new that Omnify provides. We have also used Formsite in the past but it requires a bit more administrative back end work for our employees than Omnify does.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Omnify Inc.
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Omnify Inc.
    • My ROI is calculated by customer satisfaction and Omnify allowed us to operate three community pools during a pandemic, making those that wanted to use community amenities able to do so in a measured and safe way.
    Read full review
    ScreenShots

    Omnify Screenshots

    Screenshot of the Omnify service storeScreenshot of the new frontdeskScreenshot of the CRM for service businessesScreenshot of where to automate scheduling and bookingsScreenshot of some mobile views, including client details, subscriptions etc