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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    PrestaShop

    Score7.6 out of 10
    N/APrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami in 2011. PrestaShop is translated into 63 languages, with English, French, Portuguese, German, Spanish, Italian, Dutch, Polish and Russian having full…

    $24

    per month

    Pricing
    iContactPrestaShop
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    PrestaShop Hosted
    $24
    per month
    PrestaShop
    Free
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    iContactPrestaShop
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Prices are in Euros.
    More Pricing Information
    Community Pulse
    iContactPrestaShop
    Considered Both Products
    iContact
    No answer on this topic
    PrestaShop
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    71%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    75%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    75%
    Implementation went as expected
    6 Answers
    Features
    iContactPrestaShop
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and PrestaShop
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    PrestaShop
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and PrestaShop
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    PrestaShop
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and PrestaShop
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    PrestaShop
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of iContact and PrestaShop
    Feature
    iContact
    -
    Ratings
    PrestaShop
    7.3
    5 Ratings
    7% below category average
    Product catalog & listings00 Ratings9.75 Ratings
    Product management00 Ratings7.75 Ratings
    Bulk product upload00 Ratings5.04 Ratings
    Branding00 Ratings5.04 Ratings
    Mobile storefront00 Ratings9.75 Ratings
    Product variations00 Ratings5.04 Ratings
    Website integration00 Ratings9.85 Ratings
    Visual customization00 Ratings6.04 Ratings
    CMS00 Ratings7.85 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of iContact and PrestaShop
    Feature
    iContact
    -
    Ratings
    PrestaShop
    6.9
    5 Ratings
    10% below category average
    Abandoned cart recovery00 Ratings6.03 Ratings
    Checkout user experience00 Ratings7.95 Ratings
    Online Payment System
    Comparison of Online Payment System features of iContact and PrestaShop
    Feature
    iContact
    -
    Ratings
    PrestaShop
    7.8
    5 Ratings
    7% below category average
    eCommerce security00 Ratings7.85 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of iContact and PrestaShop
    Feature
    iContact
    -
    Ratings
    PrestaShop
    6.6
    12 Ratings
    15% below category average
    Promotions & discounts00 Ratings7.95 Ratings
    Personalized recommendations00 Ratings5.14 Ratings
    SEO00 Ratings6.912 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of iContact and PrestaShop
    Feature
    iContact
    -
    Ratings
    PrestaShop
    9.0
    5 Ratings
    11% above category average
    Multi-site management00 Ratings7.85 Ratings
    Order processing00 Ratings8.85 Ratings
    Inventory management00 Ratings9.65 Ratings
    Shipping00 Ratings10.04 Ratings
    Custom functionality00 Ratings8.75 Ratings
    Best Alternatives
    iContactPrestaShop
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactPrestaShop
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.6
    (13 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    1.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    3.0
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    2.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    iContactPrestaShop
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    PrestaShop
    This is a great system for small and medium businesses dealing from 1 product to 100,000 products. It is elegant to use and very stable. The system may not be great for converting into a marketplace and the handling of > 1million products. The system is also not suitable for services selling like events, registrations, subscriptions and ticket bookings etc.
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    PrestaShop
    • The PayPal button modality was integrated with the PrestaShop system, which helped our clients to complete payments digitally in just a few seconds, this integrated button allowed to streamline many transactions.
    • Performing inventory reviews and modifying the PrestaShop catalog was one of the things that I liked the most, I could make changes to the catalog, make changes to the conditions of the products in the catalog and all those changes were reflected on my website in a instant, no need to wait some time.
    • The PrestaShop system created a digital invoice for each client who made the advance payment of a property, which made it even easier to complete the property negotiation. Customers came to our company with the digital invoice for the advance payment and it was easy to identify the property that was paid, thanks to the digital invoice.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    PrestaShop
    • Not a lot of free templates.
    • Images can sometimes be too compressed and lose their full quality, so better settings for that could be introduced.
    • Being able to change the look of your automatic emails via default settings can also be introduced.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    PrestaShop
    Considering the problems we had and still have, 0.
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    PrestaShop
    The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    PrestaShop
    100s of implementation and so far no major security breaches.
    Read full review
    Performance
    iContact
    No answers on this topic
    PrestaShop
    Some caching and optimization is definitely needed. However, it is not as bloated as other CMSs with lots of plugins needed.
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    PrestaShop
    Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    PrestaShop
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    PrestaShop
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    PrestaShop
    It's a no-brainer for e-commerce stores. BigCommerce and Magento both far out-distanced PrestaShop in every major category. If you're just getting into e-commerce, I would highly recommend either BigCommerce or Magento. Their online documentation and support far outweigh any advantages you'd have over going with an open source software like PrestaShop.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    PrestaShop
    This is the best example of "If it's not broken, don't fix it!".
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    PrestaShop
    • It slowed down our Hosting service. Our website took a long time to fully load on our clients' devices due to the high consumption of the integration with the PrestaShop service.
    • It provided us with a fast billing service, where our clients obtained invoices in PDF mode for the electronic payments they made for the properties. These digital invoices helped us to recognize the property they wanted faster and streamlined the negotiation process.
    • The templates that had an optimized design, were too expensive, this caused that our catalog design was very simple and did not capture the interest of customers.
    Incentivized
    Read full review
    ScreenShots

    PrestaShop Screenshots

    Product screenshotProduct screenshotProduct screenshot