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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Yext

    Score6.8 out of 10
    N/AYext is a digital experience software provider headquartered in New York, New York.N/A
    Pricing
    iContactYext
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactYext
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
    More Pricing Information
    Community Pulse
    iContactYext
    Considered Both Products
    iContact
    No answer on this topic
    Yext
    Chose Yext
    We use Yext and all the other products mentioned here. Yext overlaps a bit with BrightLocal, but BrightLocal acknowledges Yext and thus makes it easy to avoid duplicated work. Each service provides a unique service that we use with our clients. We have been with Yext since …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    iContactYext
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Yext
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Yext
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Yext
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Yext
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Yext
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Yext
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Security
    Comparison of Security features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    10.0
    3 Ratings
    22% above category average
    Role-based user permissions00 Ratings10.03 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    9.8
    3 Ratings
    20% above category average
    API00 Ratings10.03 Ratings
    Internationalization / multi-language00 Ratings9.73 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    9.0
    1 Ratings
    24% above category average
    Admin section00 Ratings9.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    8.0
    2 Ratings
    19% above category average
    SEO support00 Ratings5.01 Ratings
    Bulk management00 Ratings9.42 Ratings
    Availability / breadth of extensions00 Ratings9.42 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    10.0
    1 Ratings
    21% above category average
    Conversion tracking00 Ratings10.01 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of iContact and Yext
    Feature
    iContact
    -
    Ratings
    Yext
    8.9
    3 Ratings
    5% above category average
    Cloud enablement00 Ratings7.01 Ratings
    Content aggregation00 Ratings9.01 Ratings
    Content classification00 Ratings8.01 Ratings
    DXP Third-Party Integrations00 Ratings10.02 Ratings
    Multi-website management00 Ratings10.02 Ratings
    Digital asset management00 Ratings9.52 Ratings
    Best Alternatives
    iContactYext
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Xperience by Kentico
    Score7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactYext
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.1
    (25 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    9.2
    (4 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    6.3
    (12 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactYext
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Yext
    We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Yext
    • Yext is very, very user-friendly and easy to use.
    • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
    • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Yext
    • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
    • Annual contracts limit flexibility for smaller companies
    • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Yext
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Yext
    Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Yext
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Yext
    Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Yext
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Yext
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Yext
    We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Yext
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Yext
    • Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
    • Yext saves me hours of legwork to manage numerous web listing platforms individually.
    Incentivized
    Read full review
    ScreenShots

    Yext Screenshots

    Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics