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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freehand by InVision

    Score7.8 out of 10
    N/AFreehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer journey map, or drafting up an org chart, Freehand can help teams make ideas and plans visual.

    $4

    per month per user

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Freehand by InVisionIntuit MailchimpOrtto
    Editions & Modules
    Freehand Free
    $0
    per year per user
    Freehand Pro
    $4
    per month per user
    Freehand Enterprise
    Custom Quote
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Freehand by InVisionIntuit MailchimpOrtto
    Free Trial
    YesYesYes
    Free/Freemium Version
    YesYesNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details——10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Freehand by InVisionIntuit MailchimpOrtto
    Considered Multiple Products
    InVisionApp Inc.
    Chose Freehand by InVision
    I find InVision Freehand to be a bit more user-friendly than MURAL. I find that it does not glitch quite as much and that this enables more ease in collaboration. I also appreciate the various functions that is included in the free version of InVision. It's perfect for …
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    Mailchimp's customer service is really second to none, well at least in the email marketing sphere. Super helpful staff who are eager and willing to solve problems. The email analytics and reports are super detailed, making it so easy to get to know the consumer and their …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a good overall newsletter platform, and we chose it because we started off small. These other products are built for more developed stages of business. Also, we love how Mailchimp can make the newsletters look beautiful--something that these other programs don't …
    Incentivized
    Chose Intuit Mailchimp
    If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris …
    Incentivized
    Chose Intuit Mailchimp
    For price, integration and reliability.
    Incentivized
    Ortto
    Chose Ortto
    Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    90 Answers
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    61 Answers
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    89 Answers
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    37 Answers
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    54 Answers
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Freehand by InVisionIntuit MailchimpOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    Ortto
    9.0
    11 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings8.1537 Ratings8.911 Ratings
    Dynamic content00 Ratings8.1519 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.2499 Ratings8.98 Ratings
    Landing pages00 Ratings8.3404 Ratings00 Ratings
    A/B testing00 Ratings7.7434 Ratings8.98 Ratings
    Mobile optimization00 Ratings7.9535 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings8.8568 Ratings9.911 Ratings
    List management00 Ratings8.1564 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings7.7385 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Ortto
    9.2
    11 Ratings
    15% above category average
    Lead nurturing automation00 Ratings7.465 Ratings9.911 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
    Data quality management00 Ratings8.372 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Ortto
    8.9
    9 Ratings
    16% above category average
    Calendaring00 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Ortto
    8.9
    8 Ratings
    16% above category average
    Social sharing and campaigns00 Ratings8.3116 Ratings00 Ratings
    Social profile integration00 Ratings8.2107 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Ortto
    8.9
    12 Ratings
    17% above category average
    Dashboards00 Ratings8.6229 Ratings8.912 Ratings
    Standard reports00 Ratings8.6560 Ratings8.912 Ratings
    Custom reports00 Ratings7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Freehand by InVision and Intuit Mailchimp and Ortto
    Feature
    Freehand by InVision
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Ortto
    8.9
    9 Ratings
    15% above category average
    API00 Ratings7.9107 Ratings8.98 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings00 Ratings
    Customizability00 Ratings5.62 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.654 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
    Best Alternatives
    Freehand by InVisionIntuit MailchimpOrtto
    Small Businesses
    Whimsical
    Score9.4 out of 10
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Whimsical
    Score9.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Whimsical
    Score9.4 out of 10
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Freehand by InVisionIntuit MailchimpOrtto
    Likelihood to Recommend
    7.9
    (102 ratings)
    8.7
    (608 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    8.0
    (9 ratings)
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (16 ratings)
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    8.7
    (3 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.3
    (3 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    9.4
    (6 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (7 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    8.5
    (2 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.2
    (2 ratings)
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (3 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Freehand by InVisionIntuit MailchimpOrtto
    Likelihood to Recommend
    InVisionApp Inc.
    InVision Freehand has quickly evolved to be a very robust solution for our pre-design process and collaboration with stakeholders and other product teams. It has brought a lot more hands-on workshopping opportunities and created engaging spaces for cross functional teams. Internally to our design org we are able to prototype ideas faster and generate insights or changes BEFORE going into more hi-fidelity design tools or processes.
    Incentivized
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    InVisionApp Inc.
    • Bring in and embed external files and view them on the board without having to move out of freehand. eg. pdf's, power point, youtube etc.
    • Creating wireframes, flow maps, all and any kinds of created art boards to share with team members.
    • Ability to create text and link to external sites
    • Can format and create pages with text and bullet points right in freehand, rather than having to go to another software to do the same.
    • Collaborate with Team members all on the same board and project at the same time and get feedback live in a meeting and/or even later.
    • Love the different templates that have been provided for me to use as a starting point.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    InVisionApp Inc.
    • The resolution: Our webpage designs always pass the resolution threshold to where freehand starts to work its compression. During presentations, it can be a little embarrassing when we can't read the copy because it looks like potatoes.
    • Embedding videos: GIFs are only good to a certain point, and creating Vimeo embeds is tedious. I wish I could embed MP4s or web assets a lot quicker.
    • Touchpad panning: I can't tell you how many times I've "gone back" in my browser when I'm just trying to pan across the freehand. Has honestly made me wanna force quit on many occasions.
    • Sticky notes and text in shapes: Overall, it's really hard to use the sticky notes and text inside rectangles without the text just getting all over the place. It's different sizes, it gets too tiny, it gets way too big, and overall, it just doesn't look professional, even with a lot of fussing.
    • No ability to crop/mask an image. Nice to have, but sometimes we just need to delete a chunk off a screenshot, and it requires opening PS or taking a screenshot to edit anything.
    • Wish there was a way to have "internal comments" that are not visible to our clients.
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    InVisionApp Inc.
    Honestly as in any organization it's up to budget. I feel like every organization I go to I'm constantly striving to keep InVision as part of the main funded tools used by the team especially in a remote environment. I feel there is a push to move to Figma and Zooms new white boarding tool but I'm still not a fan of Zoom's tool. Microsoft also created a white boarding tool which has been buggy.
    Incentivized
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Usability
    InVisionApp Inc.
    Color Selection can be tricky when changing colors for shapes and text I've seen other users struggle with creating sticky notes and getting text to fit in the box properly and had to abandon the tool for a workshop for this reason After having a demo, I learned of new features I wasn't using. I don't know it would have been intuitive to find on my own.
    Incentivized
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Ortto
    No answers on this topic
    Reliability and Availability
    InVisionApp Inc.
    For availability, we never have to even think about whether inVision Freehand is going to be available for us to work with. There has never been a time when we have opened up the application and had any issues of any kind. I can't imagine why anyone would work with a platform that is unreliable. inVision Freehand is realibel, stable, and getting better all the time. Whether it's their built-in tools or the expanding of Templates to work with Freehand has been a reliable go-to platform for us.
    Incentivized
    Read full review
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Ortto
    No answers on this topic
    Performance
    InVisionApp Inc.
    It is a little slow when bringing artboards from Sketch to Freehand using Craft. I have had some issues loading and redrawing pages when I have a lot of images on my freehand board. It gives me an error message while I am in the file and starts to reload and redraw all the photos again. Not sure if it has a limit on how many images it can handle on a board at a time.
    Incentivized
    Read full review
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Ortto
    No answers on this topic
    Support Rating
    InVisionApp Inc.
    I haven't had to use the support team for anything, which is great news because that means the product usually works as expected! In terms of online support, I've been able to find videos that show how new features work. Also, many of the people I work with have experience with the tools so they are a great resource for me.
    Incentivized
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    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    Ortto
    No answers on this topic
    Implementation Rating
    InVisionApp Inc.
    The implementation is pretty much easy-peasy and plug-n-play. We simply download the applications and install, signed in and were good to go. I really cannot imagine that there would be anyone who would have any difficulty whatsoever in getting started in more than just a few minutes. It's really how implementing these officewide improvements should always go.
    Incentivized
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    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Ortto
    No answers on this topic
    Alternatives Considered
    InVisionApp Inc.
    Miro (formerly Realtime Board) is the original product concept for this tool and I used it for 3-4 years for product development. Invision is aesthetically a carbon copy of the tool but lacks in fine usability controls. We actually didn't choose Freehand, it just came as an added tool under our Invision subscription. It's helpful but knowing the previous tool, it's been a hard sell because it's just not as good. Again, it's really fine tuned usability things like navigation, zoom, switching from tool to tool, selecting and deselecting, etc
    Incentivized
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    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
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    Contract Terms and Pricing Model
    InVisionApp Inc.
    Getting set up with inVision Freehand was super simple. We figured how many of our team members were going to be using it and we set up our account knowing that. There were no negotiations, contract hassles or anything that would have been a waste of our time, efforts or resources.
    Incentivized
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    Intuit
    No answers on this topic
    Ortto
    No answers on this topic
    Scalability
    InVisionApp Inc.
    Not everyone in the company has access to Invision, and they can't view the links I provide to them. I also wish everyone could view a file without logging in to the enterprise account. It comes in handy when I am doing focus-group studies or other studies with our customers that don't have Freehand. Unfortunately, if that is possible, I don't know how to do that.
    Incentivized
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    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Ortto
    No answers on this topic
    Professional Services
    InVisionApp Inc.
    We didn't use an outside vendor - that's why I gave this option a 10.
    Incentivized
    Read full review
    Intuit
    No answers on this topic
    Ortto
    No answers on this topic
    Return on Investment
    InVisionApp Inc.
    • Positives all around. Everyone is able to see and collaborate.
    • Granting access is sometimes a pain. Sending the link does not always work, and I get emails as people try to access boards.
    • No negatives really, I love learning all of the different ways it can be used.
    Incentivized
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    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.