TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    Vidyard

    Score8.3 out of 10
    N/AVidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

    $0

    Pricing
    Ion InteractiveVidyard
    Editions & Modules
    Managed Services + SaaS
    Custom
    per year
    Free
    $0
    per month per user
    Starter
    $59
    per month per user
    Enterprise
    Custom Pricing
    per year
    Teams
    Contact Sales
    per month per user
    Offerings
    Pricing Offerings
    Ion InteractiveVidyard
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$5,500 per customerNo setup fee
    Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.—
    More Pricing Information
    Community Pulse
    Ion InteractiveVidyard
    Considered Both Products
    Ion Interactive LLC
    No answer on this topic
    Vidyard
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    44 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    39 Answers
    Features
    Ion InteractiveVidyard
    Content Creation
    Comparison of Content Creation features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Vidyard
    -
    Ratings
    Ideation10.099 Ratings00 Ratings
    Content collaboration5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Vidyard
    -
    Ratings
    Content hub10.0104 Ratings00 Ratings
    Forms / Gated content10.0107 Ratings00 Ratings
    Embedded CTAs10.0108 Ratings00 Ratings
    Content distribution8.093 Ratings00 Ratings
    Content promotion8.086 Ratings00 Ratings
    Content automation6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Vidyard
    -
    Ratings
    Audience profiling and targeting6.091 Ratings00 Ratings
    Closed-loop tracking and reporting8.095 Ratings00 Ratings
    Content performance analytics10.0116 Ratings00 Ratings
    Campaign optimization dashboard10.0107 Ratings00 Ratings
    Video Marketing
    Comparison of Video Marketing features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    6.1
    49 Ratings
    22% below category average
    Lead generation00 Ratings7.938 Ratings
    Video personalization00 Ratings9.145 Ratings
    eCommerce00 Ratings2.82 Ratings
    Support for advertisements00 Ratings5.51 Ratings
    Video SEO00 Ratings6.331 Ratings
    Integration to Marketing Automation00 Ratings5.337 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    5.1
    36 Ratings
    19% below category average
    Integration to Salesforce.com00 Ratings2.921 Ratings
    Integration to Marketo00 Ratings5.011 Ratings
    Integration to HubSpot00 Ratings5.121 Ratings
    Integration to Eloqua00 Ratings7.31 Ratings
    Video Security
    Comparison of Video Security features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    8.3
    47 Ratings
    3% below category average
    Video access controls00 Ratings8.437 Ratings
    User management00 Ratings6.141 Ratings
    Video link sharing00 Ratings10.047 Ratings
    Internal video00 Ratings8.439 Ratings
    External video00 Ratings8.442 Ratings
    Video Player
    Comparison of Video Player features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    5.9
    47 Ratings
    33% below category average
    Player customization00 Ratings5.539 Ratings
    Embedded videos00 Ratings5.742 Ratings
    Video quality / Bandwidth controls00 Ratings4.944 Ratings
    Mobile compatibility00 Ratings7.737 Ratings
    Video Analytics
    Comparison of Video Analytics features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    8.0
    48 Ratings
    2% above category average
    A/B testing00 Ratings6.32 Ratings
    Streaming quality reports00 Ratings9.031 Ratings
    Per viewer tracking00 Ratings9.242 Ratings
    Per video tracking00 Ratings9.245 Ratings
    Video analytics dashboard00 Ratings6.145 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    6.1
    37 Ratings
    34% below category average
    On-Demand video00 Ratings6.128 Ratings
    Live streaming00 Ratings5.39 Ratings
    Impact of streaming on network00 Ratings7.31 Ratings
    Video upload & format support00 Ratings6.134 Ratings
    Video library / File management00 Ratings5.63 Ratings
    Video portal00 Ratings6.129 Ratings
    Video Engagement
    Comparison of Video Engagement features of Ion Interactive and Vidyard
    Feature
    Ion Interactive
    -
    Ratings
    Vidyard
    6.1
    21 Ratings
    26% below category average
    Video comments00 Ratings6.121 Ratings
    Best Alternatives
    Ion InteractiveVidyard
    Small Businesses
    Contently
    Score9.9 out of 10
    Cincopa
    Score9.8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Ensemble Video
    Score9.1 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Panopto
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ion InteractiveVidyard
    Likelihood to Recommend
    10.0
    (135 ratings)
    9.5
    (179 ratings)
    Likelihood to Renew
    7.0
    (22 ratings)
    10.0
    (15 ratings)
    Usability
    7.4
    (17 ratings)
    8.9
    (58 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    10.0
    (12 ratings)
    Support Rating
    10.0
    (18 ratings)
    7.0
    (105 ratings)
    Online Training
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    10.0
    (6 ratings)
    8.0
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (113 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Ion InteractiveVidyard
    Likelihood to Recommend
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
    Read full review
    Vidyard
    Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
    Incentivized
    Read full review
    Pros
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
    Read full review
    Vidyard
    • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
    • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
    • The people are great. -They spent countless hours working with our team!
    Incentivized
    Read full review
    Cons
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
    Read full review
    Vidyard
    • It would be great if the use of the camera on an internet screen were more user friendly.
    • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
    • Could be more colorful.
    Incentivized
    Read full review
    Likelihood to Renew
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
    Read full review
    Vidyard
    Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
    Incentivized
    Read full review
    Usability
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
    Read full review
    Vidyard
    Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
    Incentivized
    Read full review
    Reliability and Availability
    Ion Interactive LLC
    No answers on this topic
    Vidyard
    Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
    Incentivized
    Read full review
    Performance
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Vidyard
    It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
    Incentivized
    Read full review
    Support Rating
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
    Read full review
    Vidyard
    Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
    Incentivized
    Read full review
    In-Person Training
    Ion Interactive LLC
    No answers on this topic
    Vidyard
    The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
    Incentivized
    Read full review
    Online Training
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
    Read full review
    Vidyard
    The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
    Incentivized
    Read full review
    Implementation Rating
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
    Read full review
    Vidyard
    It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
    Incentivized
    Read full review
    Alternatives Considered
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
    Read full review
    Vidyard
    I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
    Incentivized
    Read full review
    Scalability
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
    Read full review
    Vidyard
    The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
    Incentivized
    Read full review
    Return on Investment
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
    Read full review
    Vidyard
    • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
    • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
    • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
    Incentivized
    Read full review
    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.

    Vidyard Screenshots

    Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.