Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
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Intuit Mailchimp
Score 8.3 out of 10
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Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
Mailchimp was complicated to use compared to Iterable. With Mailchimp, everything had to be built by our engineers, from the triggering event to the template's layout. It significantly slowed down our high-velocity work environment. When we migrated to Iterable, we were able to …
Besides Klaviyo which has native integration, and plugins with eCommerce platforms like Shopify, Iterable's integration capability is more robust compared to other platforms such as Campaign Monitor, Mailchimp, and Mailjet when a business is using Shopify. Iterable supports …
I've used Mailchimp for projects that were significantly smaller in scale, so it's difficult to compare the two. I've also heard that Mailchimp has improved quite a bit since I've used it. However, in my current experience that is one area where Iterable is better is the …
Verified User
Program Manager
Chose Iterable
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
Iterable had the most robust personalisation features (handlebars, data catalog, snippets, robust segmentation) and multi-language support. Additionally, security features were higher than those of other alternatives. Close follow-up was Braze, and other platforms were compared …
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, …
Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable!
Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy …
Iterable is leagues and bounds ahead of Mailchimp. While they definitely have room for improvement, I'm thoroughly pleased with the creative builder upgrade.
Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition.
Verified User
Employee
Chose Iterable
Moving from a company that used Mailchimp to one that leverages Iterable was a huge step up. Iterable provides a plethora of additional tools to customize and reach our users in a strategic way. We're also able to automate a lot more in Iterable which saves time and resources. …
Verified User
Manager
Chose Iterable
We did not use Braze specifically however when we were deciding between Braze and Iterable about 6 years ago we decided to go with Iterable because it was able to provide the data security requirements we needed to function as a business.
Compared to other email products i've used, Iterable's good and simplifying everything and making it easy to use for any type of marketing. They also have a great UI for all their products.
The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder …
Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
Amazon Pinpoint has the same functionality with no lock-in pricing. Really should have gone that direction. Iterable is a ripoff.
Intuit Mailchimp
Verified User
Professional
Chose Intuit Mailchimp
I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
Iterable is great for delivering your email marketing activity. We've not yet added other channels (although may do soon), but others report that the cross-channel capability is strong. Iterable manages to find the sophistication to enable our ambitions, yet remain user friendly and manageable. We're on a journey from relying heavily on old-fashioned blast emails to automated CRM. Iterable has been a fantastic tool to help us along the way. I particularly enjoy the journey builder that we trigger in multiple ways, from custom events, to list schedules, and user actions.
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
I have previously used Dotdigital, and the way it compares to Iterable is through the reporting capabilities - Dotdigital reporting is, in my opinion, stronger; it provides real-time dashboards and the chance to generate reports for specific timeframes. I have previously used Dotdigital, and in my opinion, its reporting capabilities are stronger than Iterable's. Dotdigital offers real-time dashboards and the ability to generate reports for specific timeframes.
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
