What users are saying about
Top Rated
55 Ratings
176 Ratings
Top Rated
55 Ratings
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Score 9.2 out of 100
176 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

Kameleoon

We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.
Julien Bizet | TrustRadius Reviewer

VWO

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Kameleoon
9.0
VWO
7.5
a/b experiment testing
Kameleoon
9.3
VWO
8.2
Split URL testing
Kameleoon
9.5
VWO
9.1
Multivariate testing
Kameleoon
9.0
VWO
7.8
Multi-page/funnel testing
Kameleoon
9.2
VWO
6.4
Cross-browser testing
Kameleoon
9.5
VWO
8.2
Mobile app testing
Kameleoon
8.1
VWO
Test significance
Kameleoon
9.2
VWO
7.3
Visual / WYSIWYG editor
Kameleoon
9.2
VWO
7.3
Advanced code editor
Kameleoon
9.2
VWO
9.1
Preview mode
Kameleoon
9.5
VWO
6.4
Test duration calculator
Kameleoon
8.2
VWO
6.4
Experiment scheduler
Kameleoon
7.7
VWO
Experiment workflow and approval
Kameleoon
9.2
VWO
Dynamic experiment activation
Kameleoon
9.0
VWO
Client-side tests
Kameleoon
9.5
VWO
Server-side tests
Kameleoon
8.8
VWO
Mutually exclusive tests
Kameleoon
9.1
VWO
Visitor recordings
Kameleoon
VWO
6.4

Audience Segmentation & Targeting

Kameleoon
9.2
VWO
8.2
Standard visitor segmentation
Kameleoon
9.5
VWO
9.1
Behavioral visitor segmentation
Kameleoon
9.5
VWO
7.3
Traffic allocation control
Kameleoon
9.2
VWO
9.1
Website personalization
Kameleoon
8.8
VWO
7.3

Results and Analysis

Kameleoon
9.2
VWO
7.0
Conversion tracking
Kameleoon
9.2
VWO
8.2
Goal tracking
Kameleoon
9.2
VWO
8.2
Test reporting
Kameleoon
9.2
VWO
7.3
Results segmentation
Kameleoon
9.0
VWO
5.5
CSV export
Kameleoon
9.2
VWO
Experiments results dashboard
Kameleoon
9.5
VWO
8.2
Heatmap tool
Kameleoon
VWO
6.4
Click analytics
Kameleoon
VWO
6.4
Scroll maps
Kameleoon
VWO
6.4

Pros

Kameleoon

  • Built for all team members (from marketers to developers), the platform is multi-site and multi-domain, so I can work in several environments and run multi-page tests regardless of the domain visited.
  • Pros :
  • - IAB approved testing tool: Kameleoon ensures compliance around privacy and consent.
  • - Advanced & customized reporting
  • - Huge range of integrations.
Anonymous | TrustRadius Reviewer

VWO

  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Kevin McLallen | TrustRadius Reviewer

Cons

Kameleoon

  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
Mickaël Gros | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Kameleoon

Kameleoon 8.1
Based on 3 answers
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
Marie Poussade | TrustRadius Reviewer

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.
Anonymous | TrustRadius Reviewer

Performance

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
Anonymous | TrustRadius Reviewer

Support Rating

Kameleoon

Kameleoon 9.3
Based on 14 answers
Kameleoon's team is always available for any type of tasks : technical issues to solve, support on dashboard analysis, the account manager is giving big support on test brainstorm. They try to challenge me as much as possible on the reliability of my tests.
Fabien CLOTILDE | TrustRadius Reviewer

VWO

VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Online Training

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
Anonymous | TrustRadius Reviewer

Implementation Rating

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kameleoon

Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Anonymous | TrustRadius Reviewer

VWO

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Michel Zurkirchen | TrustRadius Reviewer

Scalability

Kameleoon

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
Anonymous | TrustRadius Reviewer

Return on Investment

Kameleoon

  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Grégoire REMY | TrustRadius Reviewer

VWO

  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Kameleoon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Kameleoon Editions & Modules

Edition
EnterpriseQuote1
  1. Per Month [Unlimited Users]
Modules
PersonalizationQuote1
  1. Per Month [Unlimited Users]
Additional Pricing Details
Consulting services are priced on demand

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
Subscription$99.004
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
  4. Per Month
Additional Pricing Details

Rating Summary

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