TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Outreach

    Score8.3 out of 10
    N/AOutreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
    Pricing
    KeapOutreach
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    KeapOutreach
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Features
    KeapOutreach
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Outreach
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Outreach
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Outreach
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    Outreach
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Outreach
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Outreach
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Outreach
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Outreach
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Outreach
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Outreach
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Outreach
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Outreach
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Best Alternatives
    KeapOutreach
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    No answers on this topic
    Mixmax
    Score9.8 out of 10
    Enterprises
    No answers on this topic
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapOutreach
    Likelihood to Recommend
    5.3
    (210 ratings)
    8.5
    (263 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    8.5
    (11 ratings)
    Usability
    5.2
    (28 ratings)
    8.4
    (213 ratings)
    Availability
    9.1
    (6 ratings)
    8.2
    (1 ratings)
    Performance
    9.1
    (6 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (26 ratings)
    9.5
    (25 ratings)
    In-Person Training
    9.1
    (6 ratings)
    8.2
    (1 ratings)
    Online Training
    8.6
    (7 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    4.5
    (3 ratings)
    Configurability
    2.0
    (1 ratings)
    7.3
    (1 ratings)
    Ease of integration
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (3 ratings)
    8.4
    (62 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KeapOutreach
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Outreach
    Outreach is very useful for all aspects of work organization. I can keep my tasks organized and complete them quickly and efficiently. I'd like to see an app-based tracking feature to keep my tasks up-to-date with reminders, which would make things much more efficient and eliminate the need to constantly check the website. Outreach es muy útil en todo lo que refiere a organización de trabajo, puedo mantener un orden de actividades y me permite completarlas de manera ágil y rápida. Quisiera un seguimiento desde aplicativo para tener siempre al dia las tareas con recordatorios lo que haría mucho más eficiente y así no ingresar todo el tiempo a la pagina This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Outreach
    • Outreach is great at managing my data to day tasks and reminders for next steps with prospects
    • The click to dial works great from Salesforce, and I love the integration with Salesforce where I can upload contacts into Outreach to start a sequence
    • Outreach Kaia is perfect to capture calls and search provide actionable next steps. I also like going in and listening to other reps calls
    • I like the overview section for reports where I can see how I am doing compared to my peers. Especially on all metrics
    • The accounts tab is great to see at a glance which accounts have had the most engagement
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Outreach
    • The Salesforce-to-Outreach connection can be weak if a record is converted; Outreach holds onto stake values.
    • Outreach can be hard for new hires to grasp, ongoing training in platform would help.
    • Customization in report views from Salesforce into outreach could be enhanced.
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Outreach
    It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
    Incentivized
    Read full review
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Outreach
    It's not as simple as it used to be -- getting pretty bloated, and I'm not a fan of the UI. I think it could be a far more usable product (and indeed, at one point it was) if the most important things for a seller were the most prominent. Take cold emailing, for example: the window where messages are being composed is tiny, and it's frustrating to use—maybe that's just me, though.
    Incentivized
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Outreach
    In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
    Incentivized
    Read full review
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Outreach
    Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
    Incentivized
    Read full review
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Outreach
    There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
    Incentivized
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Outreach
    We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
    Incentivized
    Read full review
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Outreach
    Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
    Read full review
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Outreach
    I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
    Incentivized
    Read full review
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Outreach
    They're not direct competitors, but they share many of the same functionalities. Gong has a greater focus on spoken communications, such as calls and demos, rather than emails. I think Gong also has stronger AI capabilities at the moment. However, I don't believe so, Gong would be ideal for prospecting and mass outreach, as Outreach is. Outreach is more suitable for exploration and outbound communications management, whereas Gong is better suited for deal and pipeline management and analysis.
    Incentivized
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Outreach
    As a business of 100+ people, we are on the smaller side. We took it on when we were 50 people overall with 15 sellers. We are now double that it has scaled brilliantly. We would completely trust the system to scale with us if we doubled in size
    Incentivized
    Read full review
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Outreach
    • Increase in meetings booked
    • Increase in call metrics as it is easy to make more calls using Outreach features. Basically cutting down admin work time before the call.
    • Prospect journey and experience has been a positive flowing through a set amount of emails and calls rather than just being blasted with random emails. Helps BDRS stay focused on more important parts of the job.
    Incentivized
    Read full review
    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Outreach Screenshots

    Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.