Khoros Social Media Management vs. X Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Khoros Social Media Management
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social ImpactN/A
X Pro
Score 7.0 out of 10
N/A
Replacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.N/A
Pricing
Khoros Social Media ManagementX Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros Social Media ManagementX Pro
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Khoros Social Media ManagementX Pro
Considered Both Products
Khoros Social Media Management
Chose Khoros Social Media Management
I would say they are pretty similar. I do find the look and ease of the tabs in Hootsuite to be very beneficial, as well as the best time to schedule/post based on historic engagement in Sprout Social to be very beneficial. I would appreciate either or both of these features …
X Pro

No answer on this topic

Top Pros
Top Cons
Features
Khoros Social Media ManagementX Pro
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Khoros Social Media Management
6.0
118 Ratings
25% below category average
X Pro
-
Ratings
Boolean keyword searches7.391 Ratings00 Ratings
Filtering out noise/spam5.4100 Ratings00 Ratings
Sentiment analysis6.990 Ratings00 Ratings
Broad channel coverage4.5112 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Khoros Social Media Management
7.6
149 Ratings
5% below category average
X Pro
-
Ratings
Content planning and scheduling8.4147 Ratings00 Ratings
Audience targeting7.2113 Ratings00 Ratings
Content optimization6.47 Ratings00 Ratings
Workflow management8.5131 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Khoros Social Media Management
7.5
114 Ratings
6% below category average
X Pro
-
Ratings
Automated routing and prioritization7.492 Ratings00 Ratings
Customer interaction histories7.6104 Ratings00 Ratings
Bulk actions7.695 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Khoros Social Media Management
6.9
104 Ratings
12% below category average
X Pro
-
Ratings
Lead generation6.548 Ratings00 Ratings
Content marketing6.387 Ratings00 Ratings
Paid media management7.12 Ratings00 Ratings
Campaigns and promotions7.891 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Khoros Social Media Management
7.5
148 Ratings
12% below category average
X Pro
-
Ratings
Twitter7.6139 Ratings00 Ratings
Facebook7.9144 Ratings00 Ratings
LinkedIn7.3106 Ratings00 Ratings
Google+9.018 Ratings00 Ratings
Instagram7.6133 Ratings00 Ratings
Pinterest6.047 Ratings00 Ratings
YouTube7.333 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Khoros Social Media Management
7.1
132 Ratings
10% below category average
X Pro
-
Ratings
Campaign success analytics8.1122 Ratings00 Ratings
Real-time tracking6.4121 Ratings00 Ratings
Competitor analysis6.978 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Khoros Social Media Management
5.8
137 Ratings
32% below category average
X Pro
-
Ratings
Role-based user permissions & privileges6.1133 Ratings00 Ratings
Mobile access5.6113 Ratings00 Ratings
Best Alternatives
Khoros Social Media ManagementX Pro
Small Businesses
Conte.ai
Conte.ai
Score 1.1 out of 10
Publer
Publer
Score 9.4 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Echobox Social
Echobox Social
Score 9.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprinklr Social
Sprinklr Social
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Khoros Social Media ManagementX Pro
Likelihood to Recommend
8.0
(185 ratings)
8.0
(33 ratings)
Likelihood to Renew
8.4
(34 ratings)
7.1
(16 ratings)
Usability
8.7
(29 ratings)
8.0
(4 ratings)
Availability
9.7
(11 ratings)
8.4
(2 ratings)
Performance
8.0
(8 ratings)
8.0
(1 ratings)
Support Rating
7.8
(31 ratings)
8.0
(6 ratings)
In-Person Training
8.9
(7 ratings)
-
(0 ratings)
Online Training
6.0
(7 ratings)
-
(0 ratings)
Implementation Rating
7.7
(24 ratings)
10.0
(1 ratings)
Ease of integration
5.5
(4 ratings)
-
(0 ratings)
Product Scalability
7.2
(123 ratings)
-
(0 ratings)
User Testimonials
Khoros Social Media ManagementX Pro
Likelihood to Recommend
Khoros (Formerly Spredfast + Lithium)
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
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X Corp (formerly Twitter)
TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
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Pros
Khoros (Formerly Spredfast + Lithium)
  • Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
  • Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
  • The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
Read full review
X Corp (formerly Twitter)
  • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
  • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
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Cons
Khoros (Formerly Spredfast + Lithium)
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
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X Corp (formerly Twitter)
  • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
  • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
  • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
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Likelihood to Renew
Khoros (Formerly Spredfast + Lithium)
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
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X Corp (formerly Twitter)
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
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Usability
Khoros (Formerly Spredfast + Lithium)
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
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X Corp (formerly Twitter)
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
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Reliability and Availability
Khoros (Formerly Spredfast + Lithium)
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
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X Corp (formerly Twitter)
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Performance
Khoros (Formerly Spredfast + Lithium)
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
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X Corp (formerly Twitter)
Besides posting multiple times when stuck in a loop not other real issues.
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Support Rating
Khoros (Formerly Spredfast + Lithium)
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
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X Corp (formerly Twitter)
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
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In-Person Training
Khoros (Formerly Spredfast + Lithium)
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
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X Corp (formerly Twitter)
No answers on this topic
Online Training
Khoros (Formerly Spredfast + Lithium)
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
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X Corp (formerly Twitter)
No answers on this topic
Implementation Rating
Khoros (Formerly Spredfast + Lithium)
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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X Corp (formerly Twitter)
Easy download and launch of application.
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Alternatives Considered
Khoros (Formerly Spredfast + Lithium)
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
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X Corp (formerly Twitter)
Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
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Scalability
Khoros (Formerly Spredfast + Lithium)
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
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X Corp (formerly Twitter)
No answers on this topic
Return on Investment
Khoros (Formerly Spredfast + Lithium)
  • Negatively impacted relationship with Khoros as they're notoriously difficult to engage with or able to produce viable results from our feedback.
  • Negatively impacted KPI reporting, as metrics were inaccurate for six months.
  • Negatively impacted resource management, as there've been so many restrictions with this platform that simple, day-to-day tasks take so much longer.
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X Corp (formerly Twitter)
  • Positive: User-friendly and therefore easy to teach new members.
  • Positive: Easy team management (when there are multiple users/managers for one channel).
  • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
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ScreenShots

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.