Kissmetrics vs. UiPath Automation Platform

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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UiPath Automation Platform is well-suited for automating repetitive and time-consuming tasks such as invoice processing, data entry, and report generation. By using UiPath Automation Platform, employees can focus on more strategic tasks, which leads to increased efficiency. Additionally, UiPath Automation Platform is highly effective at automating rule-based processes, such as financial processes like bank statement reconciliation, account payable, and account receivable processes that follow a set of predetermined rules.

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• UiPath is very simple to learn.
• Any type of application can be automated (Desktop Application, Web Application and also applications reachable only via remote technologies such as Citrix, Remote Desktop and so on).
• The writing of a process code takes place entirely through the use of objects. In the event that there were no objects capable of solving a particular problem, it is possible to use some languages of the .net platform such as: VB.net, C#.
• It is easy to scale the solution by adding more robots to run a process in case the solution requires more performance in the future.
• It can also be used by functional analysts to design the flow to be automated.
• An academy is available online where basic and advanced courses can be taken. It is also possible to take a completely free basic certification.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• As I mentioned, Excel automation is not very effective, there are a number of packages to add, but there is nothing as smooth as a good macro.
• Working with selectors is certainly challenging and UiPath does a good job with that, but there is room for improvement since the interface could be smarter in selecting the right attributes and warn the user if something is not properly setup.

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

This platform has so much potential and have been garnering a lot of attention by proving benefits in terms of saving operational and manpower costs. I am sure with minute efforts we were able to achieve our ROI and the same is the case with many of our customers whom we have been working around Digital Automation initiatives.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

There are two main reasons with this rating 1. UiPath Automation Platform requires the old school type of Change Weather management, Which actually eats a lot of time to manage and roll out the recent changes. There is not something kind of CI/CD when you are developing the things With UiPath Automation Platform. 2. Very high development and maintenance cost, which actually decrease its usability.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Its a cloud based platform which is easily available and used

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Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

It has proved and provided good performance across platforms and technologies.

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

UiPath RPA has an exceptional studio interface. It has been a year and so since I am using UiPath RPA. Whether it is some my personal task to scrape information & links from the Journal or find a specific character string from multiple PDF collection using OCR, UiPath RPA has made its roots to our technological ecosystem

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

Video material supported by text. The training has evolved a lot in the past 3 years to become more attractive. Specific training tracks exist for the different roles in RPA development, where everyone is expected to learn basic development.

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In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

The implementation was quick and practical

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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As compared to other products, we require programming knowledge and concepts to work but UiPath is for everyone. It provides us extensive event logging at various stages and effective exception handling for applications and business. It increases our agility and enhances the overall productivity further by using the source control SVC. The solution that we implemented is also very scalable in terms of incorporating new requirements.

The open source tools require lots of IT effort in order to set up and maintain over time. UiPath is like a complete package and customer service is also active in terms of solving issues arising while automating procession on a day to day basis.

It can be widely used across various departments regardless of platform the product,processes, use cases are build on.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• We are well on our way to automating our expenses, saving so many hours for project managers and engagement managers.
• Proofs-of-concept excite our clients, though we are yet to make a sale on a project.
• UiPath specifically has incited interest with our apprentices and has led them to join the RPA team.

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