Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Zoho Analytics
Score 8.4 out of 10
Small Businesses (1-50 employees)
Zoho Analytics is a self-service BI and analytics platform that uncovers patterns, spots emerging trends, tracks business metrics, and detects anomalies. Designed for ease of use, it enables business users to create reports and dashboards independently, without relying on IT.
$60
per month 5 users
Pricing
Klipfolio KlipsLookerZoho Analytics
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
No answers on this topic
Standard
$60
per month Starts at 5 Users
Premium
$145
per month Starts at 15 Users
Enterprise
$575
per month Starts at 50 Users
Offerings
Pricing Offerings
Klipfolio KlipsLookerZoho Analytics
Free Trial
YesYesYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeOptionalRequiredNo setup fee
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.Must contact sales team for pricing.There is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
Klipfolio KlipsLookerZoho Analytics
Considered Multiple Products
Klipfolio Klips
Chose Klipfolio Klips
Compared to Bime or Slemma it's much more versatile. Compared to Looker it's reasonably priced.
Looker
Chose Looker
The easy which with data and reports can be customized in Looker for adhoch or individual needs is amazing - Very easy to filter and save views.
Chose Looker
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still …
Chose Looker
I think working on Looker could be hard, but in performance, it can easily overtake Wave and Zoho Reports. The flexibility of the system and it being super fast makes Looker a standalone from other similar software.
Zoho Analytics
Chose Zoho Analytics
Looker is more of a database. Build your own customization data sets and reporting. At the same time, Looker's forecasting tool seems more accurate. I like Zoho's visual analytics of the data more. Zoho is better for presenting the data to others, while Looker is more raw data, …
Chose Zoho Analytics
The cost for the functionality is considerably lower than the other tools that I considered. While the other tools offer advanced functionality above anything Zoho Offers - I do not require the advanced features that would justify the additional investment
Chose Zoho Analytics
Other Analytic softwares doesn't provide half of the features that Zoho Analytics provides, and they are not that cheap too, Making custom reports seems very easy in Zoho Analytics but found hard in other software's, and UI is easy to understand, Also Zoho Analytics provide all …
Chose Zoho Analytics
Due to multiple features and more customizable dashboards, you can make which are not present in other platforms which I have compared during purchase time. Even further you can format the dashboard as per your choice which is another best features since we have to share our …
Chose Zoho Analytics
Zoho Analytics reports on other Zoho app data well, but it’s no match for bigger players like TapClicks, Google Data Studio or Tableau for visualizing external data. Zoho Analytics is very complex to set up, and certainly not for beginners. Beginners would be better off using Ta…
Chose Zoho Analytics
Zoho Analytics was better than these products for a company of our size, cost-effective and gets the job done as you want. One of the most prominent features that turned us to use Zoho was their NoSQL support. Apart from this everything worked on SQL which was easily used by …
Chose Zoho Analytics
The single reason I chose Zoho reports over other such platforms is the fact it is well integrated with other Zoho products like Creator, CRM which we use as well. In addition, it is very easy to sync with MySQL tables and offers MySQL coding.
Features
Klipfolio KlipsLookerZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
33 Ratings
11% above category average
Looker
7.6
133 Ratings
7% below category average
Zoho Analytics
8.7
135 Ratings
6% above category average
Pixel Perfect reports9.13 Ratings6.7109 Ratings8.9106 Ratings
Customizable dashboards8.933 Ratings8.4132 Ratings8.6135 Ratings
Report Formatting Templates9.13 Ratings7.6114 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
33 Ratings
10% above category average
Looker
7.1
131 Ratings
12% below category average
Zoho Analytics
8.2
137 Ratings
2% above category average
Drill-down analysis8.35 Ratings6.8127 Ratings8.1131 Ratings
Formatting capabilities7.85 Ratings6.9129 Ratings7.7136 Ratings
Integration with R or other statistical packages9.12 Ratings6.155 Ratings00 Ratings
Report sharing and collaboration9.133 Ratings8.8130 Ratings8.7137 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
33 Ratings
14% above category average
Looker
8.1
127 Ratings
2% below category average
Zoho Analytics
8.5
129 Ratings
3% above category average
Publish to Web8.931 Ratings7.8105 Ratings8.4108 Ratings
Publish to PDF9.228 Ratings8.2112 Ratings8.6127 Ratings
Report Delivery Scheduling10.017 Ratings8.5109 Ratings8.6112 Ratings
Report Versioning00 Ratings7.983 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
33 Ratings
18% above category average
Looker
6.6
127 Ratings
19% below category average
Zoho Analytics
8.1
84 Ratings
1% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings7.7123 Ratings8.380 Ratings
Location Analytics / Geographic Visualization9.133 Ratings7.5109 Ratings8.772 Ratings
Predictive Analytics10.01 Ratings4.66 Ratings7.466 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
7.5
127 Ratings
12% below category average
Zoho Analytics
8.5
129 Ratings
0% above category average
Multi-User Support (named login)00 Ratings7.8119 Ratings8.7127 Ratings
Role-Based Security Model00 Ratings7.3104 Ratings8.972 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.4121 Ratings8.6122 Ratings
Report-Level Access Control00 Ratings7.459 Ratings7.930 Ratings
Single Sign-On (SSO)00 Ratings00 Ratings8.674 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
5.4
94 Ratings
36% below category average
Zoho Analytics
6.8
97 Ratings
13% below category average
Responsive Design for Web Access00 Ratings5.590 Ratings7.671 Ratings
Mobile Application00 Ratings5.01 Ratings5.173 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.084 Ratings6.586 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
-
Ratings
Zoho Analytics
8.4
65 Ratings
8% above category average
REST API00 Ratings00 Ratings8.161 Ratings
iFrames00 Ratings00 Ratings8.653 Ratings
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Klipfolio KlipsLookerZoho Analytics
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Supermetrics
Supermetrics
Score 9.8 out of 10
Yellowfin
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Score 8.7 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
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Supermetrics
Supermetrics
Score 9.8 out of 10
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
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IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
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User Ratings
Klipfolio KlipsLookerZoho Analytics
Likelihood to Recommend
8.8
(35 ratings)
8.3
(132 ratings)
7.7
(139 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(8 ratings)
8.9
(9 ratings)
Usability
9.5
(13 ratings)
8.8
(12 ratings)
8.0
(83 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
9.1
(2 ratings)
Support Rating
9.1
(12 ratings)
8.8
(14 ratings)
5.3
(18 ratings)
Implementation Rating
8.2
(1 ratings)
10.0
(1 ratings)
5.5
(3 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
7.5
(71 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
Klipfolio KlipsLookerZoho Analytics
Likelihood to Recommend
Klipfolio
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
Read full review
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
Read full review
Zoho
Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
Read full review
Pros
Klipfolio
  • All my reporting requirements have been met.
  • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
  • The information you need is at your fingertips in a matter of seconds.
  • Whenever I have a question, the customer service is always there to answer it.
Read full review
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Zoho
  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.
Read full review
Cons
Klipfolio
  • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
  • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
  • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
Read full review
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Zoho
  • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
  • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
  • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
Read full review
Likelihood to Renew
Klipfolio
No answers on this topic
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
Read full review
Zoho
I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
Read full review
Usability
Klipfolio
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
Read full review
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Zoho
For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
Read full review
Reliability and Availability
Klipfolio
No answers on this topic
Google
No objections
Read full review
Zoho
ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
Read full review
Performance
Klipfolio
No answers on this topic
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
Read full review
Zoho
ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
Read full review
Support Rating
Klipfolio
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
Read full review
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Zoho
The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
Read full review
Implementation Rating
Klipfolio
None at all; just be sure of what information you will need for working.
Read full review
Google
Very satisfied, easy to implement
Read full review
Zoho
If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
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Alternatives Considered
Klipfolio
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
Read full review
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Zoho
Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
Read full review
Contract Terms and Pricing Model
Klipfolio
No answers on this topic
Google
Perfect price to performance
Read full review
Zoho
No answers on this topic
Scalability
Klipfolio
No answers on this topic
Google
No answers on this topic
Zoho
As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
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Return on Investment
Klipfolio
  • It made reporting a breeze as we didn't have to spend time creating the reports
  • The reporting forum really helped give our team more metrics to add to reporting
  • Always ready to view Dashboard meant stakeholders could view reports at any given time
Read full review
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Zoho
  • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
  • Analytics provides a lot of visualization options that I need to serve my customers.
  • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
Read full review
ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Zoho Analytics Screenshots

Screenshot of some of the available 500+ native integrations that unify data across a business for a holistic analysisScreenshot of the visual data pipeline builder used to create data flows with data stagesScreenshot of where to turn questions into insights with Ask Zia.Screenshot of an example of the actionable insights, powered by Zia insights's key driver analysis.Screenshot of Get instant, at-a-glance insights with dynamic dashboards.Screenshot of the interface to build and deploy ML models with the no-code AutoML platform