Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Later Social
Score7.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Hootsuite
Later Social
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Starter
$25
per month
Growth
$50
per month
Scale
$100
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Hootsuite
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Hootsuite
Later Social
Considered Both Products
Hootsuite
Verified User
Chose Hootsuite
During my research for a new platform, I noticed it was on many lists of top platforms, but, as I said before, I just wasn’t impressed. I definitely don’t think Hootsuite leads the social networking platform industry. I’d give that spot to Sprout Social. I think all of these …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Hootsuite offered everything we needed at a much more competitive price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Junior Analyst in Professional Services at AboutAnalytics (Information Technology and Services, 11-50 employees)
Chose Hootsuite
The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved.
Principal in Corporate at Faery Court Masquerade Ball (Events Services, 1-10 employees)
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees)
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Content Lead in Marketing at Tavano Team (Information Technology & Services, 11-50 employees)
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (E-Learning, 1-10 employees)
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Content in Social Media at Platypus Labs (Marketing and Advertising, 1001-5000 employees)
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees)
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently.
Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms.
The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.
Features
Hootsuite
Later Social
Listening/monitoring
Comparison of Listening/monitoring features of Hootsuite and Later Social
Feature
Hootsuite
7.0
325 Ratings
9% below category average
Later Social
-
Ratings
Boolean keyword searches
7.1213 Ratings
00 Ratings
Filtering out noise/spam
6.4225 Ratings
00 Ratings
Sentiment analysis
6.8225 Ratings
00 Ratings
Broad channel coverage
7.8299 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Hootsuite and Later Social
Feature
Hootsuite
8.1
448 Ratings
1% below category average
Later Social
8.7
2 Ratings
7% above category average
Content planning and scheduling
9.0448 Ratings
10.02 Ratings
Audience targeting
7.2305 Ratings
00 Ratings
Content optimization
7.7369 Ratings
8.12 Ratings
Workflow management
8.4380 Ratings
8.02 Ratings
Engagement
Comparison of Engagement features of Hootsuite and Later Social
Feature
Hootsuite
7.6
360 Ratings
7% below category average
Later Social
-
Ratings
Automated routing and prioritization
7.5261 Ratings
00 Ratings
Customer interaction histories
7.3281 Ratings
00 Ratings
Bulk actions
7.8312 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Hootsuite and Later Social
Feature
Hootsuite
7.0
339 Ratings
10% below category average
Later Social
-
Ratings
Lead generation
6.6209 Ratings
00 Ratings
Content marketing
7.6306 Ratings
00 Ratings
Paid media management
6.8207 Ratings
00 Ratings
Campaigns and promotions
6.8257 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Hootsuite and Later Social
Feature
Hootsuite
8.1
439 Ratings
3% below category average
Later Social
9.0
2 Ratings
8% above category average
Twitter
7.7394 Ratings
7.02 Ratings
Facebook
8.6422 Ratings
8.92 Ratings
LinkedIn
8.0370 Ratings
8.72 Ratings
Google+
8.960 Ratings
00 Ratings
Instagram
8.6377 Ratings
10.02 Ratings
Pinterest
7.2183 Ratings
10.01 Ratings
YouTube
7.6176 Ratings
9.62 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Hootsuite and Later Social
Feature
Hootsuite
7.9
361 Ratings
2% above category average
Later Social
4.0
1 Ratings
64% below category average
Campaign success analytics
8.2334 Ratings
4.01 Ratings
Real-time tracking
7.7336 Ratings
00 Ratings
Competitor analysis
7.7232 Ratings
00 Ratings
Account management
Comparison of Account management features of Hootsuite and Later Social
Feature
Hootsuite
7.9
370 Ratings
0% below category average
Later Social
6.3
2 Ratings
23% below category average
Role-based user permissions & privileges
8.3318 Ratings
00 Ratings
Mobile access
7.5337 Ratings
6.32 Ratings
Best Alternatives
Hootsuite
Later Social
Small Businesses
Sendible
Score7.2 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
Score8.1 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
