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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead411

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

    $99

    per month per user

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    Lead411Smartlook
    Editions & Modules
    Basic Plus Unlimited
    $99
    per month per user
    Enterprise Limited
    Contact Sales
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    Lead411Smartlook
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.All Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Features
    Lead411Smartlook
    Prospecting
    Comparison of Prospecting features of Lead411 and Smartlook
    Feature
    Lead411
    8.1
    53 Ratings
    5% above category average
    Smartlook
    -
    Ratings
    Advanced search8.152 Ratings00 Ratings
    Identification of new leads8.047 Ratings00 Ratings
    List quality7.752 Ratings00 Ratings
    List upload/download8.349 Ratings00 Ratings
    Ideal customer targeting8.247 Ratings00 Ratings
    Load time/data access8.150 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Lead411 and Smartlook
    Feature
    Lead411
    7.8
    53 Ratings
    1% above category average
    Smartlook
    -
    Ratings
    Contact information7.753 Ratings00 Ratings
    Company information8.353 Ratings00 Ratings
    Industry information7.653 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Lead411 and Smartlook
    Feature
    Lead411
    7.6
    49 Ratings
    2% above category average
    Smartlook
    -
    Ratings
    Lead qualification process7.840 Ratings00 Ratings
    Smart lists and recommendations7.434 Ratings00 Ratings
    Salesforce integration7.422 Ratings00 Ratings
    Company/business profiles7.743 Ratings00 Ratings
    Alerts and reminders6.830 Ratings00 Ratings
    Data hygiene7.017 Ratings00 Ratings
    Automatic data refresh7.537 Ratings00 Ratings
    Tags9.34 Ratings00 Ratings
    Filters and segmentation7.744 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Lead411 and Smartlook
    Feature
    Lead411
    8.6
    16 Ratings
    14% above category average
    Smartlook
    -
    Ratings
    Sales email templates8.216 Ratings00 Ratings
    Append emails to records9.01 Ratings00 Ratings
    Best Alternatives
    Lead411Smartlook
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    Owler
    Score9.7 out of 10
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    Score7.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Crazy Egg
    Score7.9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Crazy Egg
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead411Smartlook
    Likelihood to Recommend
    8.4
    (58 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    8.9
    (4 ratings)
    Usability
    8.4
    (12 ratings)
    10.0
    (75 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (4 ratings)
    10.0
    (107 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Lead411Smartlook
    Likelihood to Recommend
    Lead411
    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Incentivized
    Read full review
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
    Read full review
    Pros
    Lead411
    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Read full review
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
    Read full review
    Cons
    Lead411
    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Read full review
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Likelihood to Renew
    Lead411
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Read full review
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    Usability
    Lead411
    I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
    Read full review
    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
    Read full review
    Support Rating
    Lead411
    They are very good at responding to my questions.
    Incentivized
    Read full review
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    Alternatives Considered
    Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Read full review
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Return on Investment
    Lead411
    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Incentivized
    Read full review
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    ScreenShots

    Lead411 Screenshots

    Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps