What users are saying about
21 Ratings
28 Ratings
21 Ratings
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Score 8 out of 100
28 Ratings
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Score 7 out of 100

Likelihood to Recommend

LeadIQ

I love LeadIQ how you can import a lot of contacts quickly into your sales enablement tool. The workflow is effortless and quick there. However, the data is often incorrect, and sometimes the contacts do not import well into the sales enablement tool.
Anonymous | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LeadIQ
Owler
6.9
Advanced search
LeadIQ
Owler
6.1
Identification of new leads
LeadIQ
Owler
6.6
List quality
LeadIQ
Owler
6.1
List upload/download
LeadIQ
Owler
7.9
Ideal customer targeting
LeadIQ
Owler
6.7
Load time/data access
LeadIQ
Owler
7.9

Sales Intelligence Data Standards

LeadIQ
Owler
5.8
Contact information
LeadIQ
Owler
4.2
Company information
LeadIQ
Owler
5.8
Industry information
LeadIQ
Owler
7.3

Data Augmentation & Lead Qualification

LeadIQ
Owler
7.4
Lead qualification process
LeadIQ
Owler
6.1
Smart lists and recommendations
LeadIQ
Owler
6.9
Salesforce integration
LeadIQ
Owler
9.5
Company/business profiles
LeadIQ
Owler
6.2
Alerts and reminders
LeadIQ
Owler
9.0
Data hygiene
LeadIQ
Owler
6.5
Automatic data refresh
LeadIQ
Owler
6.4
Tags
LeadIQ
Owler
8.5
Filters and segmentation
LeadIQ
Owler
7.9

Sales Intelligence Email Features

LeadIQ
Owler
8.6
Sales email templates
LeadIQ
Owler
8.6
Append emails to records
LeadIQ
Owler
8.6

Pros

LeadIQ

  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Parker O'Very | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

LeadIQ

  • Configuring and setting up is a bit of a pain. It's confusing.
  • The data confidence doesn't seem to be quite as great as the other tools I've used. We seem to get more bounces on "verified" email addresses than before.
  • I wish there were more options for global settings. Instead, I have to get all of our users to go through all the same setup steps.
  • The actual platform itself (that you sign into on their site) is clunky and weird. I like the idea of saving all of the contacts you've tried to capture in one place so you can go back and import them again if an issue happens. But the methodology in which it's done is just weird and doesn't make a lot of sense. Also calling it "campaigns" is just confusing because it messes with normal jargon and terminology. Better to just call it a "list".
Parker O'Very | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

LeadIQ

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

LeadIQ

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

LeadIQ

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

LeadIQ

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

LeadIQ

LeadIQ 8.0
Based on 10 answers
We have had no issues with it up to this point, and the few times I've called in to get questions answered, it has been handled efficiently and appropriately. No question has gone unanswered, and we've been made happy in all instances. Having direct access to a support and knowledgebase portal is also very helpful, as most user issues can be resolved there.
Leo Woods | TrustRadius Reviewer

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

LeadIQ

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

LeadIQ

We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list.
Bonnie Buie | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

LeadIQ

  • The positive impact is that it provides a good amount of phone numbers for the reps to call on. They wouldn't be able to find them otherwise.
  • The negative is when the numbers are incorrect, it provides a bad customer experience.
Anonymous | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

LeadIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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