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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LinkedIn Sales Navigator

    Score8.5 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    LinkedIn Sales NavigatorMixpanel
    Editions & Modules
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    LinkedIn Sales NavigatorMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    LinkedIn Sales NavigatorMixpanel
    Considered Both Products
    LinkedIn
    No answer on this topic
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    68 Answers
    86%
    Would buy again
    12 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    56 Answers
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    66 Answers
    93%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    49 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    47 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    LinkedIn Sales NavigatorMixpanel
    Prospecting
    Comparison of Prospecting features of LinkedIn Sales Navigator and Mixpanel
    Feature
    LinkedIn Sales Navigator
    7.7
    182 Ratings
    0% below category average
    Mixpanel
    -
    Ratings
    Advanced search9.6182 Ratings00 Ratings
    Identification of new leads9.5180 Ratings00 Ratings
    List quality8.2176 Ratings00 Ratings
    List upload/download4.3121 Ratings00 Ratings
    Ideal customer targeting8.2175 Ratings00 Ratings
    Load time/data access6.3162 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of LinkedIn Sales Navigator and Mixpanel
    Feature
    LinkedIn Sales Navigator
    8.3
    180 Ratings
    7% above category average
    Mixpanel
    -
    Ratings
    Contact information7.9159 Ratings00 Ratings
    Company information8.4180 Ratings00 Ratings
    Industry information8.6175 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of LinkedIn Sales Navigator and Mixpanel
    Feature
    LinkedIn Sales Navigator
    8.2
    177 Ratings
    10% above category average
    Mixpanel
    -
    Ratings
    Lead qualification process8.3136 Ratings00 Ratings
    Smart lists and recommendations7.6159 Ratings00 Ratings
    Salesforce integration8.3130 Ratings00 Ratings
    Company/business profiles8.6173 Ratings00 Ratings
    Alerts and reminders8.2154 Ratings00 Ratings
    Data hygiene7.9155 Ratings00 Ratings
    Automatic data refresh6.9135 Ratings00 Ratings
    Tags8.8129 Ratings00 Ratings
    Filters and segmentation9.0163 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of LinkedIn Sales Navigator and Mixpanel
    Feature
    LinkedIn Sales Navigator
    6.6
    79 Ratings
    12% below category average
    Mixpanel
    -
    Ratings
    Sales email templates6.972 Ratings00 Ratings
    Append emails to records6.467 Ratings00 Ratings
    Best Alternatives
    LinkedIn Sales NavigatorMixpanel
    Small Businesses
    Owler
    Score9.7 out of 10
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LinkedIn Sales NavigatorMixpanel
    Likelihood to Recommend
    7.0
    (184 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    10.0
    (13 ratings)
    Usability
    5.6
    (12 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.0
    (3 ratings)
    1.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    8.9
    (3 ratings)
    User Testimonials
    LinkedIn Sales NavigatorMixpanel
    Likelihood to Recommend
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Pros
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Cons
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
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    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Likelihood to Renew
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
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    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Support Rating
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
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    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Online Training
    LinkedIn
    No answers on this topic
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
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    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
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    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Return on Investment
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.