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LinkedIn Sales Navigator vs. SAP Customer Data Solutions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LinkedIn Sales Navigator

    Score8.5 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
    Pricing
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Editions & Modules
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    No answers on this topic
    Offerings
    Pricing Offerings
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Considered Both Products
    LinkedIn
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    68 Answers
    98%
    Would buy again
    50 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    56 Answers
    100%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    66 Answers
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    49 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    47 Answers
    93%
    Implementation went as expected
    39 Answers
    Features
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Prospecting
    Comparison of Prospecting features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    7.7
    182 Ratings
    0% below category average
    SAP Customer Data Solutions
    -
    Ratings
    Advanced search9.6182 Ratings00 Ratings
    Identification of new leads9.5180 Ratings00 Ratings
    List quality8.2176 Ratings00 Ratings
    List upload/download4.3121 Ratings00 Ratings
    Ideal customer targeting8.2175 Ratings00 Ratings
    Load time/data access6.3162 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    8.3
    180 Ratings
    7% above category average
    SAP Customer Data Solutions
    -
    Ratings
    Contact information7.9159 Ratings00 Ratings
    Company information8.4180 Ratings00 Ratings
    Industry information8.6175 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    8.2
    177 Ratings
    10% above category average
    SAP Customer Data Solutions
    -
    Ratings
    Lead qualification process8.3136 Ratings00 Ratings
    Smart lists and recommendations7.6159 Ratings00 Ratings
    Salesforce integration8.3130 Ratings00 Ratings
    Company/business profiles8.6173 Ratings00 Ratings
    Alerts and reminders8.2154 Ratings00 Ratings
    Data hygiene7.9155 Ratings00 Ratings
    Automatic data refresh6.9135 Ratings00 Ratings
    Tags8.8129 Ratings00 Ratings
    Filters and segmentation9.0163 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    6.6
    79 Ratings
    12% below category average
    SAP Customer Data Solutions
    -
    Ratings
    Sales email templates6.972 Ratings00 Ratings
    Append emails to records6.467 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    -
    Ratings
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Tag library00 Ratings7.826 Ratings
    Tag variable mapping00 Ratings7.824 Ratings
    Ease of writing custom tags00 Ratings7.825 Ratings
    Rules-driven tag execution00 Ratings7.825 Ratings
    Tag performance monitoring00 Ratings8.024 Ratings
    Page load times00 Ratings7.925 Ratings
    Mobile app tagging00 Ratings7.524 Ratings
    Library of JavaScript extensions00 Ratings7.623 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    -
    Ratings
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Standard visitor segmentation00 Ratings8.028 Ratings
    Behavioral visitor segmentation00 Ratings8.027 Ratings
    Traffic allocation control00 Ratings4.227 Ratings
    Website personalization00 Ratings9.926 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of LinkedIn Sales Navigator and SAP Customer Data Solutions
    Feature
    LinkedIn Sales Navigator
    -
    Ratings
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Account Scoring00 Ratings8.027 Ratings
    Customer Data Governance00 Ratings8.928 Ratings
    Data Connectors00 Ratings4.329 Ratings
    Data Enhancement00 Ratings5.229 Ratings
    Data Ingestion00 Ratings6.129 Ratings
    Data Storage00 Ratings2.529 Ratings
    Data Visibility00 Ratings8.029 Ratings
    Event Data00 Ratings6.127 Ratings
    Identity Resolution00 Ratings8.927 Ratings
    Best Alternatives
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Small Businesses
    Owler
    Score9.7 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Likelihood to Recommend
    7.0
    (184 ratings)
    9.0
    (58 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    9.5
    (10 ratings)
    Usability
    5.6
    (12 ratings)
    9.1
    (7 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (57 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (7 ratings)
    Support Rating
    9.0
    (3 ratings)
    9.1
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (7 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    7.3
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    4.5
    (1 ratings)
    User Testimonials
    LinkedIn Sales NavigatorSAP Customer Data Solutions
    Likelihood to Recommend
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Pros
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
    Read full review
    Cons
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Likelihood to Renew
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    Usability
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Reliability and Availability
    LinkedIn
    No answers on this topic
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
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    Performance
    LinkedIn
    No answers on this topic
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Support Rating
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    In-Person Training
    LinkedIn
    No answers on this topic
    SAP
    because it was made directly in the company
    Incentivized
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    Online Training
    LinkedIn
    No answers on this topic
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
    Read full review
    Implementation Rating
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
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    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Alternatives Considered
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
    Read full review
    Scalability
    LinkedIn
    No answers on this topic
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
    Read full review
    Return on Investment
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
    Read full review
    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform