LinkedIn Sales Navigator vs. Seamless vs. SMARTe Data Platform

LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.

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Seamless AI is very well suited for the first round of prospecting, or when going after a very publicly known and traded company. A good example would be popular brand names in the country. Whereas it does show limitations for smaller companies, it cannot yield deep data in the same way as others might. However, it is agile, very fast, and compatible. I highly recommend it to any sales force.

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1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
• Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
• Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.

• Refresh Rate of Seamless.ai is quite good. A quick way to know this is see if a lead has changed jobs recently on LinkedIn, how quickly does it get refreshed in Seamless
• Search Capabilities are decent. Not as strong as some of its competitors, but would do the job for sure.
• Exporting lead lists is a great feature and a boon for saving a lot of time. Direct CSVs can be exported and fed into the CRM.

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• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

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• Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
• Sorting - need a better, faster way to sort by for prospect lists and account lists
• Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo

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• Enrichment / Data Quality: Phone Number quality can be way better than it is right now. Even email addresses are incorrect a lot of times.
• Industry Filter: There are just way too many industries. Some of them definitely can be grouped / combined to help land at search results faster.

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• UI could be better.
• Automate the product buying experience.

This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.

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Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.

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In the modern world, where everything is AI driven, companies need to make changes in the old fashioned approach of reaching out to people, seamless.ai with the features like Intent data or Auto-pilot help in making whole process very easy and faster, which helps in increasing the average number of demo calls taken in a month and allow to sell product to many more prospects. So overall, to enhance the productivity of the inside sales team, Seamless.ai as one of the preferred tools

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I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.

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I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.

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LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.

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Seamless.AI is hands down the best platform currently out in the market and cost effective. ZoomInfo is great as well, but their price compared to Seamless.AI is more than half of them. Why pay more for the same great product?

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We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Helped warm up a few leads that I was having trouble getting in touch with via phone and email
• Allowed me to better identify the key stakeholders at companies I was targeting
• Kept me up to date on what was happening with my prospects and their companies.

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Independently Invited by TrustRadius

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• I am able to find contacts and companies that are not in our database.
• I can find more prospects than I have time to call.
• I am finding companies and contacts to enter that my company has never touched.
• It's so easy to find new prospects that I do not waste time cannibalizing our CRM like its leads.

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Independently Invited by TrustRadius

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• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info