Litmus vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 8.9 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Everest (Return Path + 250ok)
Score 8.3 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
LitmusEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
LitmusEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
LitmusEverest (Return Path + 250ok)
Considered Both Products
Litmus
Chose Litmus
I have only done a demo with return path. They did have great software for deliverability and overall ESP health. Litmus's rendering functions is more robust that Iterable's, which is why our team decided to keep using it.
Chose Litmus
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also …
Chose Litmus
Our team has used Return-path in the past, but it seems like the features continue to grow with Litmus, which is very exciting
Chose Litmus
At my past companies, I've only used Litmus for this use case.
Chose Litmus
We love Litmus's live previews capability, which is something that ReturnPath did not have at the time our contract started. We do see that Everest does have this feature now, but we do appreciate the direct in-app sync that Litmus offers (so that we don't have to log in to a …
Chose Litmus
We tested out Return Path, which didn't fit our needs at all, and looked into Email on Acid. EoA didn't meet some of our legal requirements, so we have always been with Litmus and look forward to being a Litmus customer.
Chose Litmus
Litmus was chosen by my organization. I have used Return Path and Litmus and find Litmus more user friendly.
Chose Litmus
I have previously used Email on Acid and Salesforce ReturnPath. Litmus is an easy to use product that has a great team behind it. Our team wasn’t comfortable with the new upgrades that Litmus recently installed. The Litmus team was great with setting up a conference call with …
Chose Litmus
A few years ago when we were researching tools that could help resolve our rendering issues, I came across Litmus and Email on Acid. We discovered that other vendors we used offered rendering testing, but ultimately discovered that they were all licensing the Litmus tool inside …
Chose Litmus
It's been years since I've used Return Path. Email on Acid is excellent and very comparable to Litmus. We chose Litmus because it seems to be better suited for marketing agencies, and better allows us to create sub-accounts by client or by internal team.
Chose Litmus
Email on Acid is the other system that I've used that is similar.
Chose Litmus
We simply use Litmus for the email preview functionality & spam testing. We are using the tool to cut down on our production time and bring visibility to our testing. The software is essentially a proactive tool to help keep our sender reputation high. The competition may offer …
Everest (Return Path + 250ok)
Chose Everest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at …
Chose Everest (Return Path + 250ok)
Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for …
Chose Everest (Return Path + 250ok)
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest …
Chose Everest (Return Path + 250ok)
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
Top Pros
Top Cons
Features
LitmusEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
302 Ratings
43% below category average
Everest (Return Path + 250ok)
6.1
21 Ratings
28% below category average
WYSIWYG email editor6.124 Ratings5.02 Ratings
Dynamic content7.915 Ratings5.32 Ratings
Ability to test dynamic content8.6191 Ratings6.47 Ratings
Landing pages2.63 Ratings5.02 Ratings
A/B testing1.84 Ratings6.58 Ratings
Mobile optimization9.2294 Ratings3.36 Ratings
Email deliverability reporting7.6212 Ratings8.121 Ratings
List management1.82 Ratings7.09 Ratings
Triggered drip sequences1.01 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
195 Ratings
13% below category average
Everest (Return Path + 250ok)
6.2
22 Ratings
22% below category average
Dashboards5.610 Ratings7.322 Ratings
Standard reports8.2194 Ratings6.720 Ratings
Custom reports6.6134 Ratings4.616 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
291 Ratings
1% below category average
Everest (Return Path + 250ok)
8.0
10 Ratings
3% below category average
URL Validation7.6215 Ratings8.16 Ratings
Link Tracking7.9184 Ratings6.73 Ratings
Spam Testing8.1216 Ratings9.09 Ratings
Email Previews9.1289 Ratings9.08 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
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LitmusEverest (Return Path + 250ok)
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Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
LitmusEverest (Return Path + 250ok)
Likelihood to Recommend
9.2
(314 ratings)
5.5
(27 ratings)
Likelihood to Renew
9.6
(23 ratings)
8.2
(5 ratings)
Usability
9.9
(18 ratings)
7.3
(1 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
8.2
(1 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusEverest (Return Path + 250ok)
Likelihood to Recommend
Litmus Software
Litmus is great for catching rendering issues over other email clients. We send test emails but don't see how they will display on all clients until we plug the code into Litmus. When putting together quarter reports for each campaign, it is a bit of a hassle to get all the reporting needed from pixels, as some of it must be taken from the page manually.
Read full review
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review
Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read full review
Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Validity
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Validity
No answers on this topic
Support Rating
Litmus Software
No answers on this topic
Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Validity
No answers on this topic
Online Training
Litmus Software
It has all the required information.
Read full review
Validity
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review
Alternatives Considered
Litmus Software
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also shows inboxing trends for our brands and competitors, AND it has (almost) the same pre-send rendering checks as Litmus (i.e. rendering HTML across mailbox providers, mobile and tablet devices, and desktops).
Read full review
Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review
Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Validity
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.