Litmus vs Everest (Return Path + 250ok)

• Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
• Litmus helps legitimize the struggles of every email developer.
• Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.

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• Individualized attention. They really dug in to understand our products and services.
• Easy-to-understand training and actionable items that you can sustain over a long period of time.
• They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

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• I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
• I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
• It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.

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• Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
• No content builder integration, system relies on emails to be sent to platform often increasing development times
• Old user interface, interface has been the same and clunky for many years

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• The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
• While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
• Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.

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• It has helped identify inbox issues and thus helping our clients reach more inboxes.
• They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
• They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

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