What users are saying about

Litmus vs Everest (Return Path + 250ok)

Litmus
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Top Rated
216 Ratings
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Everest (Return Path + 250ok)
48 Ratings

Litmus

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Top Rated
216 Ratings
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Score 8.8 out of 100

Based on 216 reviews and ratings

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Everest (Return Path + 250ok)

48 Ratings
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Score 7.9 out of 100

Based on 48 reviews and ratings

Feature Set Ratings

  • Litmus ranks higher in 1 feature set: Pre-Send Testing
  • Everest (Return Path + 250ok) ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

4.6

Litmus

46%
6.2

Everest (Return Path + 250ok)

62%
Everest (Return Path + 250ok) ranks higher in 7/9 features
Everest (Return Path + 250ok) ranks higher in 7/9 features

WYSIWYG email editor

2.9
29%
10 Ratings
5.0
50%
2 Ratings

Dynamic content

5.3
53%
6 Ratings
5.4
54%
2 Ratings

Ability to test dynamic content

7.9
79%
89 Ratings
5.9
59%
7 Ratings

Landing pages

2.6
26%
3 Ratings
5.0
50%
2 Ratings

A/B testing

1.9
19%
4 Ratings
6.1
61%
8 Ratings

Mobile optimization

9.2
92%
142 Ratings
3.6
36%
6 Ratings

Email deliverability reporting

8.4
84%
116 Ratings
9.1
91%
29 Ratings

List management

1.8
18%
2 Ratings
7.3
73%
9 Ratings

Triggered drip sequences

1.0
10%
1 Rating
8.0
80%
2 Ratings

Reporting & Analytics

6.9

Litmus

69%
7.4

Everest (Return Path + 250ok)

74%
Litmus ranks higher in 2/3 features
Litmus ranks higher in 2/3 features

Dashboards

5.6
56%
10 Ratings
8.2
82%
22 Ratings

Standard reports

7.9
79%
103 Ratings
7.7
77%
20 Ratings

Custom reports

7.0
70%
71 Ratings
6.3
63%
16 Ratings

Pre-Send Testing

8.9

Litmus

89%
7.9

Everest (Return Path + 250ok)

79%
Everest (Return Path + 250ok) ranks higher in 5/8 features
Everest (Return Path + 250ok) ranks higher in 5/8 features

URL Validation

8.9
89%
99 Ratings
7.9
79%
6 Ratings

Link Tracking

8.7
87%
85 Ratings
6.6
66%
3 Ratings

Spam Testing

8.4
84%
106 Ratings
8.6
86%
9 Ratings

Email Previews

9.6
96%
131 Ratings
8.7
87%
8 Ratings

Image Validation

N/A
0 Ratings
7.7
77%
6 Ratings

Inbox Display

N/A
0 Ratings
8.3
83%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.3
73%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Attribute Ratings

  • Litmus is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating

Likelihood to Recommend

9.0

Litmus

90%
152 Ratings
7.5

Everest (Return Path + 250ok)

75%
27 Ratings

Likelihood to Renew

9.9

Litmus

99%
11 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

9.5

Litmus

95%
12 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Availability

9.4

Litmus

94%
5 Ratings

Everest (Return Path + 250ok)

N/A
0 Ratings

Performance

8.6

Litmus

86%
5 Ratings

Everest (Return Path + 250ok)

N/A
0 Ratings

Support Rating

Litmus

N/A
0 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

In-Person Training

9.0

Litmus

90%
1 Rating

Everest (Return Path + 250ok)

N/A
0 Ratings

Online Training

8.0

Litmus

80%
1 Rating

Everest (Return Path + 250ok)

N/A
0 Ratings

Implementation Rating

9.4

Litmus

94%
9 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Product Scalability

9.4

Litmus

94%
4 Ratings

Everest (Return Path + 250ok)

N/A
0 Ratings

Likelihood to Recommend

Litmus

If you are building emails outside the scope of your email platform's tested and approved templates, and you send at least one email a week, the value of a Litmus subscription can not be better! If you send one email a month or less or use your email platform's tried and tested templates, Litmus is probably not a necessary expense.

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Anonymous | TrustRadius Reviewer
Verified User
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Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

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Mark Robert Anderson | TrustRadius Reviewer
Mark Robert Anderson
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Pros

Litmus

  • Email approval process: Visual indicators of what to change and green approval button.
  • Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
  • Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.

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Anonymous | TrustRadius Reviewer
Verified User
View all 152 answers on this topic

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

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Joni Kalstrup | TrustRadius Reviewer
Joni Kalstrup
View all 27 answers on this topic

Cons

Litmus

  • Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
  • Not as many email client/browser/device variants as Email on Acid (but all the main ones).
  • Can't locate the Analytics by the id in the Analytics tag!

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Sally Gurney | TrustRadius Reviewer
Sally Gurney
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Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering

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Anonymous | TrustRadius Reviewer
Verified User
View all 27 answers on this topic

Pricing Details

Litmus

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Everest (Return Path + 250ok)

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Litmus

Litmus 9.9
Based on 11 answers
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

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Anonymous | TrustRadius Reviewer
Verified User
View all 11 answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

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Dan Sixbury, PMP, MBA | TrustRadius Reviewer
Dan Sixbury, PMP, MBA
View all 5 answers on this topic

Usability

Litmus

Litmus 9.5
Based on 12 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

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Yosa Addiss | TrustRadius Reviewer
Yosa Addiss
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Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Reliability and Availability

Litmus

Litmus 9.4
Based on 5 answers
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

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Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Performance

Litmus

Litmus 8.6
Based on 5 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

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Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Support Rating

Litmus

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

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Brett Schenker | TrustRadius Reviewer
Brett Schenker
View all 1 answers on this topic

In-Person Training

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 9.4
Based on 9 answers
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.

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Anonymous | TrustRadius Reviewer
Verified User
View all 9 answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Alternatives Considered

Litmus

Workday is something our company uses for time entries and the learning portion for different [pieces of] training that we go through. We integrated Litmus with Workday to better be able to understand metrics of the amount of time that is logged in as well as the amount of training that employees go through, which has helped us pinpoint who needs necessary training and how to function better and more efficiently as a company.

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Anonymous | TrustRadius Reviewer
Verified User
View all 152 answers on this topic

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

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Anonymous | TrustRadius Reviewer
Verified User
View all 27 answers on this topic

Scalability

Litmus

Litmus 9.4
Based on 4 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

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Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Return on Investment

Litmus

  • Shortened email review cycles in an agency setting with the ability to share tests with clients
  • The code editor clearly identifies errors in HTML which is a significant time-saver and helps with overall campaign results
  • Rich spam testing to identify any potential issues prior to sending has decreased bounce rates.

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Meghan Calzaretta | TrustRadius Reviewer
Meghan Calzaretta
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Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

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Anonymous | TrustRadius Reviewer
Verified User
View all 27 answers on this topic

Screenshots

Litmus

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