Litmus from Validity vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus from Validity
Score 8.8 out of 10
N/A
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It's also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
$99
per month
Everest (Return Path + 250ok)
Score 9.9 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
Litmus from ValidityEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Litmus from ValidityEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.—
More Pricing Information
Community Pulse
Litmus from ValidityEverest (Return Path + 250ok)
Considered Both Products
Litmus from Validity
Chose Litmus from Validity
I have only done a demo with return path. They did have great software for deliverability and overall ESP health. Litmus's rendering functions is more robust that Iterable's, which is why our team decided to keep using it.
Chose Litmus from Validity
From a platform and tool perspective, Litmus does a great job at providing rendering testing. No issues.
Chose Litmus from Validity
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also …
Chose Litmus from Validity
Our team has used Return-path in the past, but it seems like the features continue to grow with Litmus, which is very exciting
Chose Litmus from Validity
At my past companies, I've only used Litmus for this use case.
Chose Litmus from Validity
We love Litmus's live previews capability, which is something that ReturnPath did not have at the time our contract started. We do see that Everest does have this feature now, but we do appreciate the direct in-app sync that Litmus offers (so that we don't have to log in to a …
Chose Litmus from Validity
We tested out Return Path, which didn't fit our needs at all, and looked into Email on Acid. EoA didn't meet some of our legal requirements, so we have always been with Litmus and look forward to being a Litmus customer.
Chose Litmus from Validity
Litmus was chosen by my organization. I have used Return Path and Litmus and find Litmus more user friendly.
Chose Litmus from Validity
I have previously used Email on Acid and Salesforce ReturnPath. Litmus is an easy to use product that has a great team behind it. Our team wasn’t comfortable with the new upgrades that Litmus recently installed. The Litmus team was great with setting up a conference call with …
Chose Litmus from Validity
A few years ago when we were researching tools that could help resolve our rendering issues, I came across Litmus and Email on Acid. We discovered that other vendors we used offered rendering testing, but ultimately discovered that they were all licensing the Litmus tool inside …
Chose Litmus from Validity
It's been years since I've used Return Path. Email on Acid is excellent and very comparable to Litmus. We chose Litmus because it seems to be better suited for marketing agencies, and better allows us to create sub-accounts by client or by internal team.
Chose Litmus from Validity
Email on Acid is the other system that I've used that is similar.
Chose Litmus from Validity
We simply use Litmus for the email preview functionality & spam testing. We are using the tool to cut down on our production time and bring visibility to our testing. The software is essentially a proactive tool to help keep our sender reputation high. The competition may offer …
Everest (Return Path + 250ok)
Chose Everest (Return Path + 250ok)
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at …
Chose Everest (Return Path + 250ok)
Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for …
Chose Everest (Return Path + 250ok)
As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest …
Chose Everest (Return Path + 250ok)
Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path.
Features
Litmus from ValidityEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus from Validity
5.1
341 Ratings
44% below category average
Everest (Return Path + 250ok)
6.1
21 Ratings
27% below category average
WYSIWYG email editor7.346 Ratings5.02 Ratings
Dynamic content7.246 Ratings5.32 Ratings
Ability to test dynamic content7.7221 Ratings6.47 Ratings
Landing pages2.63 Ratings5.02 Ratings
A/B testing1.84 Ratings6.58 Ratings
Mobile optimization8.9331 Ratings3.36 Ratings
Email deliverability reporting7.7241 Ratings8.021 Ratings
List management1.82 Ratings7.09 Ratings
Triggered drip sequences1.01 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus from Validity
6.7
225 Ratings
13% below category average
Everest (Return Path + 250ok)
6.1
22 Ratings
23% below category average
Dashboards5.610 Ratings7.222 Ratings
Standard reports7.8224 Ratings6.720 Ratings
Custom reports6.7157 Ratings4.516 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus from Validity
8.5
332 Ratings
6% above category average
Everest (Return Path + 250ok)
8.0
10 Ratings
0% above category average
URL Validation8.2249 Ratings8.16 Ratings
Link Tracking8.1218 Ratings6.73 Ratings
Spam Testing8.5248 Ratings9.09 Ratings
Email Previews9.3330 Ratings9.08 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
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User Ratings
Litmus from ValidityEverest (Return Path + 250ok)
Likelihood to Recommend
9.0
(355 ratings)
5.4
(27 ratings)
Likelihood to Renew
7.7
(25 ratings)
8.2
(5 ratings)
Usability
9.9
(20 ratings)
7.3
(1 ratings)
Availability
8.2
(7 ratings)
-
(0 ratings)
Performance
7.3
(7 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
In-Person Training
4.5
(2 ratings)
-
(0 ratings)
Online Training
4.6
(3 ratings)
-
(0 ratings)
Implementation Rating
4.8
(11 ratings)
8.2
(1 ratings)
Configurability
4.5
(6 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
2.8
(7 ratings)
-
(0 ratings)
Vendor post-sale
3.7
(5 ratings)
-
(0 ratings)
Vendor pre-sale
5.5
(4 ratings)
-
(0 ratings)
User Testimonials
Litmus from ValidityEverest (Return Path + 250ok)
Likelihood to Recommend
Validity
I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
Read full review
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Pros
Validity
  • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
  • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
  • Integration: very smooth integration, with little to no errors, with our CRM tool.
  • Validation: alt text, scaling and image ratios are validated
  • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
Read full review
Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review
Cons
Validity
  • Sometime, I feel like its slow to use. Speed is something which can be helpful.
  • AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
  • If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.
Read full review
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review
Likelihood to Renew
Validity
It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
Read full review
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review
Usability
Validity
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Reliability and Availability
Validity
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Validity
No answers on this topic
Performance
Validity
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Validity
No answers on this topic
Support Rating
Validity
I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
Read full review
Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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In-Person Training
Validity
I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
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Validity
No answers on this topic
Online Training
Validity
It has all the required information.
Read full review
Validity
No answers on this topic
Implementation Rating
Validity
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
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Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review
Alternatives Considered
Validity
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
Read full review
Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review
Scalability
Validity
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Validity
No answers on this topic
Return on Investment
Validity
  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
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Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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ScreenShots

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.