Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Microsoft Power BI
Score 8.4 out of 10
N/A
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
$10
per month per user
Pricing
LookerMicrosoft Power BI
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LookerMicrosoft Power BI
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerMicrosoft Power BI
Considered Both Products
Looker
Chose Looker
Looker is a great fit for our company because we have collaborative analytics workflows and complicated data ecosystems and because of its strengths in data modeling, integration, and collaboration.
Brand name and peer recommendations also helps us to select Looker against …
Chose Looker
Our organization is going all in on Google products so switching out of the Microsoft suite of tools is a no brainer. All the Google tools work incredibly well together and once you transition it’s incredibly hard to be half in half out between Google and Microsoft. If you’re a …
Chose Looker
We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
Chose Looker
Looker is more advanced than any other tools which our organization used so far for analytical & translational databases. Looker database points out more detailed information & can be managed & automated by adding some codes & queries. it is much way better to manage all cloud …
Chose Looker
Looker works and exists in the Google ecosystem. If you are a Google Cloud Platform user, Looker is a no brainer. There is also Looker Studio, the small (free) brother with less features which is basically a report only viewer/creator. The reason we choose Looker is because can …
Chose Looker
Actually, I use both power BI and Looker. Power BI has more data connectors and power query, one of the most important things that Looker does not have. You can customize the visuals in power bi in a higher level than Looker as well. Besides, Looker is much more advanced when …
Chose Looker
There are some specific use cases where other tools are not useful in our organization. Some software solutions are shared with other organizations inside the company and Looker is the only tool where we can collaborate good enough.
Chose Looker
Legitimately, every other business solution is superior to Microsoft's product offerings. They are a business that doesn't listen to their customers because they know that they don't have to and that someone will always be a client. That being said, Looker does care about your …
Chose Looker
The easy which with data and reports can be customized in Looker for adhoch or individual needs is amazing - Very easy to filter and save views.
Chose Looker
Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
Microsoft Power BI
Chose Microsoft Power BI
Power BI from a price perspective is the lowest cost (probably even from a total cost of ownership perspective) of all the offerings I have ever evaluated. The piece that really stands out for Power BI is the data transformation layer called Power Query. This section allows you …
Chose Microsoft Power BI
Microsoft Power BI is the leader of this category, but it is a little expensive. It could use some more customization features, but other than that, it gives stellar returns for your investment.
Chose Microsoft Power BI
We selected Microsoft Power BI because it was the easiest to integrate with our primary systems, allowed us to embed reports for our partners, allowed us to host our data and some reports on premise. It also provided the shortest route to production deployment allowing us to …
Chose Microsoft Power BI
Microsoft BI tool does a better job than most of the other software. The reason is excellent visualizations and its capability to connect with various other software and data sources. Tableau does a better job when it comes to tutorials and being more user-friendly. Also …
Chose Microsoft Power BI
We selected Power BI because it had more flexibility in modelling/measurement definition, excellent per-user pricing, easy self-implementation, integration with our other Office 365 tools, and easy distribution of content to others in the organization.
Chose Microsoft Power BI
Power BI performs quite well in comparison to it's competitor's products. We compared it mainly to GoodData and Tableau. Power BI has a great pricing. It's affordable and efficient with mid-sized datasets. Hence many companies go for it. Competitive products like Tableau are …
Top Pros
Top Cons
Features
LookerMicrosoft Power BI
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.1
95 Ratings
1% below category average
Microsoft Power BI
7.2
138 Ratings
13% below category average
Pixel Perfect reports7.679 Ratings6.5118 Ratings
Customizable dashboards8.894 Ratings8.0138 Ratings
Report Formatting Templates7.980 Ratings7.2126 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
95 Ratings
0% below category average
Microsoft Power BI
7.0
139 Ratings
15% below category average
Drill-down analysis8.292 Ratings7.2138 Ratings
Formatting capabilities7.493 Ratings6.4137 Ratings
Integration with R or other statistical packages8.038 Ratings7.5102 Ratings
Report sharing and collaboration8.695 Ratings7.0134 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.6
91 Ratings
3% above category average
Microsoft Power BI
7.8
133 Ratings
7% below category average
Publish to Web8.575 Ratings8.1128 Ratings
Publish to PDF8.781 Ratings8.1121 Ratings
Report Versioning8.261 Ratings7.3101 Ratings
Report Delivery Scheduling8.981 Ratings8.7103 Ratings
Delivery to Remote Servers00 Ratings6.773 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.8
92 Ratings
17% below category average
Microsoft Power BI
7.6
135 Ratings
6% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.190 Ratings7.5130 Ratings
Location Analytics / Geographic Visualization7.679 Ratings7.8121 Ratings
Predictive Analytics4.66 Ratings7.4101 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.5
91 Ratings
1% below category average
Microsoft Power BI
8.2
126 Ratings
5% below category average
Multi-User Support (named login)8.986 Ratings8.2120 Ratings
Role-Based Security Model8.379 Ratings8.8102 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.686 Ratings8.4110 Ratings
Report-Level Access Control8.427 Ratings7.01 Ratings
Single Sign-On (SSO)00 Ratings8.694 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
67 Ratings
31% below category average
Microsoft Power BI
7.9
117 Ratings
1% below category average
Responsive Design for Web Access6.764 Ratings8.0111 Ratings
Mobile Application5.01 Ratings7.493 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.559 Ratings7.4112 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Microsoft Power BI
8.4
80 Ratings
6% above category average
REST API00 Ratings8.172 Ratings
Javascript API00 Ratings9.656 Ratings
iFrames00 Ratings8.055 Ratings
Java API00 Ratings7.946 Ratings
Themeable User Interface (UI)00 Ratings8.263 Ratings
Customizable Platform (Open Source)00 Ratings8.444 Ratings
Best Alternatives
LookerMicrosoft Power BI
Small Businesses
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Score 8.9 out of 10
BrightGauge
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Score 8.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 9.9 out of 10
Reveal
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Score 9.9 out of 10
Enterprises
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Jaspersoft Community Edition
Score 9.7 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
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User Ratings
LookerMicrosoft Power BI
Likelihood to Recommend
8.4
(96 ratings)
7.9
(140 ratings)
Likelihood to Renew
9.0
(4 ratings)
10.0
(1 ratings)
Usability
8.8
(12 ratings)
9.0
(56 ratings)
Support Rating
8.8
(14 ratings)
7.9
(52 ratings)
User Testimonials
LookerMicrosoft Power BI
Likelihood to Recommend
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Microsoft
In operations we use the tool for many different topics, from factory quality systems to high level reviews. We have created kind of an internal "App Store" based on Power BI where you have a lot of different dashboards for different solutions (cost, cash, health and safety, sales, factories, distribution centers...) and you as an user just need to get in that "App Store" and enter in whatever tool can be useful for you. It is open to all the operations employees and can use on demand. Also it has raised the imagination of our colleagues, as they are not only working by themselves creating new reports, but also raising fantastic ideas that can be extended for the usage of all the community.
Read full review
Pros
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Microsoft
  • Quickly filter and view granular data sets with easily configurable reporting figures.
  • The ability to quickly switch between tabs allows for historical data comparisons and progress tracking.
  • It's helpful to dive into the data and break it down from high levels to small.
  • Achieve actionable insights faster by using real-time data. It's incredible to have online access to reports.
Read full review
Cons
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Microsoft
  • The desktop app is great but needs a lot of performance improvements
  • No MacOS Version for the Desktop app, this is a big limitation for business since executives prefer Macs
  • Premium Cloud Version of Power BI is awfully expensive
  • On-Premise Version of the Power BI Reports Server is bundled only with SQL Server Enterprise License and cannot be purchased separately and requires Software Assurance Subscription
  • On-Premise Power BI Report Server doesn't support ADFS, AzureAD or any Claims-Based authentication platform, a sad disadvantage for enterprises
Read full review
Likelihood to Renew
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Microsoft
I find it helpful and easy to use
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Microsoft
At this point, I think we all know who has taken the lead in the business intelligence and analytics market worldwide. With fresh new updates every other day on top of an already robustly built product with all features that one can dream of is a no brainer, I feel. Microsoft will invariably be synonymous with quality and professionalism.
Read full review
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Microsoft
I can't really speak to the support overall, [but] I will say that in the almost three years I have used the system, I have only needed to contact their support team once. I think the team was helpful, but it did take some time for us to resolve the issues/ request that they had. I guess the good news is that the system is pretty stable, and I personally have rarely needed to contact their technical support team.
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Alternatives Considered
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Microsoft
[Microsoft] Power BI is practical and effective, like a hammer for a nail, it is easy to use and produces very quickly the results that in most cases are urgently required by clients (nice reports to share on the web). To start using [Microsoft] Power BI you need a business email address, with that you create an account in Power BI Service and in less than 1 hour you will have installed Power BI Desktop, a report will have been created and it will have been published on the web .
Read full review
Return on Investment
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
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Microsoft
  • It helps us track and achieve company goals.
  • It shows us [our] performance in areas we could not previously track and allows us to see and work on how to improve their performance.
  • Quick easy access for executives to use in helping teams and addressing issues.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Microsoft Power BI Screenshots

Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow