Lotame vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.5 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Pendo.io
Score 8.3 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
LotamePendo.io
Editions & Modules
No answers on this topic
Free
Free
Team
Contact sales team
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
LotamePendo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LotamePendo.io
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Pendo.io
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
9% below category average
Pendo.io
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
29% below category average
Pendo.io
-
Ratings
Data Transfer5.06 Ratings00 Ratings
DSP integration7.07 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Pendo.io
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
Best Alternatives
LotamePendo.io
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
ChurnZero
ChurnZero
Score 8.0 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LotamePendo.io
Likelihood to Recommend
8.0
(8 ratings)
8.6
(91 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(4 ratings)
Usability
-
(0 ratings)
10.0
(4 ratings)
Support Rating
8.0
(1 ratings)
9.7
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
LotamePendo.io
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Pendo.io
Pendo is very well suited for startups and mid size product companies who are looking for -
  • Help in user experience building
  • Measuring the impact of a feature on the requirement phase itself
  • Advanced analytics to get a sense of how the product is working
  • Insights about necessary changes that are required to make the product better
Read full review
Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Read full review
Pendo.io
  • Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc.
  • To promote new features.
  • To train customers on how to use new features.
  • To survey our customers within the software.
Read full review
Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Pendo.io
  • I find the reporting and analytics to be a little light. They could improve custom reporting capabilities.
  • Would like to see the capabilities of the Pendo tagging tool built into the platform. (don't launch a separate product). I find the tagging tool does a much better job at selecting the components to be tagged than the platform does.
  • Sometimes takes a while to refresh counts when adding a new tag.
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Likelihood to Renew
Lotame Solutions
No answers on this topic
Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Usability
Lotame Solutions
No answers on this topic
Pendo.io
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
Lotame Solutions
No answers on this topic
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
Lotame Solutions
No answers on this topic
Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Read full review
Pendo.io
  • We have had an ROI in reduced support contacts.
  • We have had increased NPS scores due to our ability to target messaging for the right reasons to the right audience members rather than blanket distribution of information.
  • Delayed deployment in certain environments (being worked through) has led to a delay in one business area, but it is not public facing yet so we aren't heavily impacted by that yet.
Read full review
ScreenShots