Likelihood to Recommend Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
Read full review Pendo is very well suited for startups and mid size product companies who are looking for -
Help in user experience building Measuring the impact of a feature on the requirement phase itself Advanced analytics to get a sense of how the product is working Insights about necessary changes that are required to make the product better Read full review Pros Its ability to show different affinities of audience segments Creating and customizing audience segments Great reporting features to help learn more about audience segments and media performance Read full review Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc. To promote new features. To train customers on how to use new features. To survey our customers within the software. Read full review Cons So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame. Jim Cairl Director, Online Advertising and Operations
Read full review I find the reporting and analytics to be a little light. They could improve custom reporting capabilities. Would like to see the capabilities of the Pendo tagging tool built into the platform. (don't launch a separate product). I find the tagging tool does a much better job at selecting the components to be tagged than the platform does. Sometimes takes a while to refresh counts when adding a new tag. Read full review Likelihood to Renew We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Read full review Usability Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
Read full review Support Rating Lotame has been an excellent partner with MMP
Read full review They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
Read full review Online Training The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Read full review Implementation Rating Use Segment to install and cut developers out of the work cycle!
Read full review Alternatives Considered There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Read full review WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
Read full review Return on Investment Helped us increase data revenue via their unbranded exchange. Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns. Read full review We have had an ROI in reduced support contacts. We have had increased NPS scores due to our ability to target messaging for the right reasons to the right audience members rather than blanket distribution of information. Delayed deployment in certain environments (being worked through) has led to a delay in one business area, but it is not public facing yet so we aren't heavily impacted by that yet. Read full review ScreenShots