What users are saying about
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Luminate

I feel the way Luminate handles donor information is very organized and full. I am a database/reports person so I love how easy it is to find and process information. Some portals don't allow that much information into donor's profiles but Luminate provides a lot of room for history and bio information that is great for reports.
Kelly Norris | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Luminate
Mailchimp
8.1
WYSIWYG email editor
Luminate
Mailchimp
8.5
Dynamic content
Luminate
Mailchimp
7.8
Ability to test dynamic content
Luminate
Mailchimp
7.9
Landing pages
Luminate
Mailchimp
7.6
A/B testing
Luminate
Mailchimp
7.8
Mobile optimization
Luminate
Mailchimp
8.6
Email deliverability reporting
Luminate
Mailchimp
8.8
List management
Luminate
Mailchimp
8.3
Triggered drip sequences
Luminate
Mailchimp
7.7

Lead Management

Luminate
Mailchimp
9.2
Lead nurturing
Luminate
Mailchimp
6.9
Lead scoring and grading
Luminate
Mailchimp
10.0
Data quality management
Luminate
Mailchimp
10.0
Automated sales alerts and tasks
Luminate
Mailchimp
10.0

Campaign Management

Luminate
Mailchimp
10.0
Calendaring
Luminate
Mailchimp
10.0
Event/webinar marketing
Luminate
Mailchimp
10.0

Social Media Marketing

Luminate
Mailchimp
10.0
Social sharing and campaigns
Luminate
Mailchimp
10.0
Social profile integration
Luminate
Mailchimp
10.0

Reporting & Analytics

Luminate
Mailchimp
7.8
Dashboards
Luminate
Mailchimp
7.7
Standard reports
Luminate
Mailchimp
8.2
Custom reports
Luminate
Mailchimp
7.4

Platform & Infrastructure

Luminate
Mailchimp
8.5
API
Luminate
Mailchimp
9.0
Role-based workflow & approvals
Luminate
Mailchimp
10.0
Customizability
Luminate
Mailchimp
6.4
Integration with Salesforce.com
Luminate
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Luminate
Mailchimp
8.5
Integration with SugarCRM
Luminate
Mailchimp
8.5

Pros

Luminate

  • The donation forms are easy to set up to start collecting donations instantly.
  • Getting an e-mail out the door is fairly straightforward.
  • The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
  • Constituent management is fairly easy.
Philip Nawrocki | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Luminate

  • Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
  • Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
  • TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.
Lawrence Willim | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Luminate

Luminate 8.5
Based on 20 answers
While there are some limitations it is working for us. We just renewed and likely will again in the future. You have to invest a lot of money and time to get it set up and so the decision to switch to another vendor would need to be a big one. If costs continue to rise or performance declines relative to peers we would absolutely consider switching but for now, as long as it's one of the frontrunners and the cost is appropriate, we will continue.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Luminate

Luminate 6.1
Based on 26 answers
You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Luminate

Luminate 10.0
Based on 3 answers
Do not have many issues with Luminate Online. Whenever we do, Blackbaud team fixes it almost immediately.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Luminate

Luminate 9.2
Based on 9 answers
Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
Samuel Gomez Recuero | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Luminate

Luminate 7.7
Based on 31 answers
Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
Daniella Dowiak | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

In-Person Training

Luminate

Luminate 8.0
Based on 2 answers
Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
Lawrence Willim | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Online Training

Luminate

Luminate 7.2
Based on 15 answers
Luminate has some decent videos available, the problem is that it's hard sometime to know what video to watch and where to find it. The program has been around awhile and gone through a lot of changes, and the tools and guides to help you make the most of it are often outdated or not related to what you need. Using its training database can be daunting for a new admin. For us, the most helpful training has just come from playing around with it and learning through experience, then when a tech question comes up going straight to their support chat. It's been the fastest way to weed through resources and that crew is very helpful
Rose Grant | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Implementation Rating

Luminate

Luminate 3.0
Based on 4 answers
Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
Lawrence Willim | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Luminate

The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Luminate

Luminate 9.7
Based on 12 answers
Though I have my issues with Luminate, in terms of "scalability" it does have some decent flexibility to house additional information or add on additional products (Like LCRM, LO, Team Raiser, etc) that allows for added functionality as our data/needs grow and shift
Kelly Kopish | TrustRadius Reviewer

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Luminate

  • There's no denying that as a long term Convio client (now Luminate Online) that we have significantly grown our NPO with these tools. And our ROI is in the positive range.
  • The negative impact has been the cost of related services we must engage to configure and maintain and deploy many areas of Luminate Online with a small staff. There is just too much "specialized," insider-work-around knowledge to make it a stand-alone product without large additional costs to use the product to it's full potential.
  • This product used to set the trends and now it holds us back from being able to take advantage of the trends in many ways. An integrated system can become a limitation in this current social web environment. Staff coming in from outside the Luminate/Convio environment often complain about the system because they are used to the "ease-of-use" of many of today's offerings in the marketplace.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Luminate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Luminate
7.5
Mailchimp
8.5

Likelihood to Renew

Luminate
8.5
Mailchimp
9.4

Usability

Luminate
6.1
Mailchimp
8.5

Reliability and Availability

Luminate
10.0
Mailchimp
10.0

Performance

Luminate
9.2
Mailchimp
10.0

Support Rating

Luminate
7.7
Mailchimp
10.0

In-Person Training

Luminate
8.0
Mailchimp

Online Training

Luminate
7.2
Mailchimp

Implementation Rating

Luminate
3.0
Mailchimp
8.8

Scalability

Luminate
9.7
Mailchimp
9.3

Add comparison