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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    Intuit MailchimpMoz Pro
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    Intuit MailchimpMoz Pro
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Intuit MailchimpMoz Pro
    Considered Both Products
    Intuit
    No answer on this topic
    iContact
    Chose Moz Pro
    RavenTools I've used and has a great approach to the same problems, the only major difference is SEOmoz's availability of incredible data. If you want more recommendations for improvements on site and SEOmoz is too expensive, try RavenTools – otherwise SEOmoz is a better bet. …
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    Intuit MailchimpMoz Pro
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Moz Pro
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Moz Pro
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Moz Pro
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Moz Pro
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Moz Pro
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Moz Pro
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    SEO
    Comparison of SEO features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    -
    Ratings
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Keyword analysis00 Ratings8.041 Ratings
    Backlink management00 Ratings7.036 Ratings
    SERP ranking tracking00 Ratings7.141 Ratings
    Page grader00 Ratings8.040 Ratings
    Competitive analysis00 Ratings8.040 Ratings
    Site audit / diagnostics00 Ratings7.039 Ratings
    Site recommendations00 Ratings7.037 Ratings
    Task management00 Ratings6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    -
    Ratings
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO00 Ratings5.327 Ratings
    Social SEO00 Ratings5.323 Ratings
    Mobile SEO00 Ratings6.225 Ratings
    Global SEO00 Ratings6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Intuit Mailchimp and Moz Pro
    Feature
    Intuit Mailchimp
    -
    Ratings
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Multi-domain support00 Ratings7.028 Ratings
    Integration with web analytics tools00 Ratings7.130 Ratings
    Best Alternatives
    Intuit MailchimpMoz Pro
    Small Businesses
    Vbout
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpMoz Pro
    Likelihood to Recommend
    8.7
    (608 ratings)
    8.0
    (78 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    7.0
    (38 ratings)
    Usability
    8.5
    (477 ratings)
    7.0
    (3 ratings)
    Availability
    9.5
    (6 ratings)
    10.0
    (1 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    9.5
    (7 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpMoz Pro
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
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    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
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    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
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    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    iContact
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
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    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    iContact
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
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    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    iContact
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
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    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot