What users are saying about
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Top Rated
2357 Ratings
22 Ratings

Mailchimp

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Top Rated
2357 Ratings
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Score 8.1 out of 100
22 Ratings
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Score 9.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.1

    Mailchimp

    81%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    386 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    371 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.0
    80%
    358 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    286 Ratings
    N/A
    0 Ratings

    A/B testing

    8.1
    81%
    318 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.2
    82%
    383 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    622 Ratings
    N/A
    0 Ratings

    List management

    8.1
    81%
    405 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    7.8
    78%
    284 Ratings
    N/A
    0 Ratings

    Lead Management

    9.1

    Mailchimp

    91%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    6.3
    63%
    2 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    10.0

    Mailchimp

    100%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 2/2 features

    Calendaring

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    Mailchimp

    100%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Mailchimp

    77%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 3/3 features

    Dashboards

    7.6
    76%
    62 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    400 Ratings
    N/A
    0 Ratings

    Custom reports

    7.2
    72%
    40 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.1

    Mailchimp

    81%

    Postmark

    Feature Set Not Supported
    N/A
    Mailchimp ranks higher in 6/6 features

    API

    8.8
    88%
    2 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Customizability

    5.6
    56%
    2 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.1
    81%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Mailchimp is rated higher in 1 area: Support Rating
    • Postmark is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.2

    Mailchimp

    82%
    437 Ratings
    10.0

    Postmark

    100%
    9 Ratings

    Likelihood to Renew

    8.4

    Mailchimp

    84%
    49 Ratings

    Postmark

    N/A
    0 Ratings

    Usability

    8.4

    Mailchimp

    84%
    326 Ratings

    Postmark

    N/A
    0 Ratings

    Availability

    10.0

    Mailchimp

    100%
    8 Ratings

    Postmark

    N/A
    0 Ratings

    Performance

    10.0

    Mailchimp

    100%
    10 Ratings

    Postmark

    N/A
    0 Ratings

    Support Rating

    10.0

    Mailchimp

    100%
    16 Ratings
    9.4

    Postmark

    94%
    6 Ratings

    Implementation Rating

    8.8

    Mailchimp

    88%
    40 Ratings

    Postmark

    N/A
    0 Ratings

    Product Scalability

    9.3

    Mailchimp

    93%
    4 Ratings

    Postmark

    N/A
    0 Ratings

    Likelihood to Recommend

    Mailchimp

    Mailchimp is perfect for anyone looking for an easy-to-use platform for creating email marketing campaigns. It's very easy to use and learn. Mailchimp can also be integrated with several other platforms ie WordPress to capture people that come to your website to sign up for your newsletter, Salesforce, Facebook, and more.
    Anonymous | TrustRadius Reviewer

    Postmark

    If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
    Anonymous | TrustRadius Reviewer

    Pros

    Mailchimp

    • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
    • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
    • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
    Alon Keren | TrustRadius Reviewer

    Postmark

    • Excellent real time tracking of production server.
    • Automated reporting is very nice. Great to not have to pull reports manually.
    • User management is very easy.
    • Cost effective.
    Anonymous | TrustRadius Reviewer

    Cons

    Mailchimp

    • It would be great if the email template edit screen didn't save automatically.
    • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
    • The OTP might take a long time to arrive when asked for during the login process.
    Anonymous | TrustRadius Reviewer

    Postmark

    • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Mailchimp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Mailchimp Editions & Modules

    Additional Pricing Details

    Postmark

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Postmark Editions & Modules

    Edition
    10,000 Emails per Month$10.001
    300,000 Emails per Month$200.001
    5,000,000 Emails per Month$1200.001
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Mailchimp

    Mailchimp 8.4
    Based on 49 answers
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Harrison Pershing | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Usability

    Mailchimp

    Mailchimp 8.4
    Based on 326 answers
    In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
    Anonymous | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Mailchimp

    Mailchimp 10.0
    Based on 8 answers
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Ben Caplan | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Performance

    Mailchimp

    Mailchimp 10.0
    Based on 10 answers
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Ben Caplan | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Mailchimp

    Mailchimp 10.0
    Based on 16 answers
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Valie Robbins | TrustRadius Reviewer

    Postmark

    Postmark 9.4
    Based on 6 answers
    Fortunately, the support is not often needed, but when it is, they are available and ready to dive into your needs and often your customer's needs. It's a bad day when you have to call your email delivery service provider, it means that your own customers most likely are calling your support team, and you're calling to see what the issue is. Postmark makes this process simple, and they own their mistakes. Always nice to see that.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Mailchimp

    Mailchimp 8.8
    Based on 40 answers
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Vicki Lesage | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Mailchimp

    Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
    Paul Constantopolous | TrustRadius Reviewer

    Postmark

    We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.
    Anonymous | TrustRadius Reviewer

    Scalability

    Mailchimp

    Mailchimp 9.3
    Based on 4 answers
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Ben Caplan | TrustRadius Reviewer

    Postmark

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Mailchimp

    • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
    • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
    Paige Gregorzek | TrustRadius Reviewer

    Postmark

    • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
    Nolan Madge | TrustRadius Reviewer

    Screenshots

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