Intuit Mailchimp vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Zoho Social
Score 9.1 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Intuit MailchimpZoho Social
Editions & Modules
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Intuit MailchimpZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
Intuit MailchimpZoho Social
Considered Both Products
Intuit Mailchimp
Chose Intuit Mailchimp
Constant Contact is a good alternative with respect to MailChimp, because this platform also offers great ease when creating advertising campaigns, and also allows to enhance the Marketing and advertising system through a great way, however, the reason why which I chose …
Zoho Social
Chose Zoho Social
Zoho Social gives access to many more social channels than Buffer, which even with paid accounts becomes exorbitantly expensive if you want more than a few channels.
Chose Zoho Social
I chose Zoho Social for the ease of use. I'm price conscious, being that I'm just starting out in my social media marketing journey. I can easily track my progress and see where I need to make adjustments because of the tools provided.
Chose Zoho Social
Zoho has the exact same feature but it can be better with AI integration and stock image collection.
Chose Zoho Social
HubSpot integrated the team more. But Zoho Social has much more platform integration.
Chose Zoho Social
We are actively testing multiple social media management tools. To date, our team has elected Zoho over the others in the testing phase. We find the functionalities, analytics, pricing, and team collaboration tools easy to navigate and cuts our workload and work time needed. …
Chose Zoho Social
We have used Creator Studio by FB.
Chose Zoho Social
In all sincerity, Zoho Social does not hold a candle to HubSpot's social automation tool. It is far more advanced, provides even more intimate data, pulls content for you to post (should you choose to), and more. Zoho is also inferior to Buffer. On Buffer, you can post to many …
Chose Zoho Social
Many customers prefer to save as much as they can and between plans, the standard and professional are more convenient. The standard can easily [be] explained to the customer. For those who do not have the time, it is an option for the professional that allows the users to …
Chose Zoho Social
I tried HootSuite but couldn't figure out how to use their software. We were looking for a tool that was much more user friendly and just made sense. There is no comparison between the two dashboards and Zoho's design far surpassed HootSuite in all categories.
Features
Intuit MailchimpZoho Social
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Intuit Mailchimp
8.1
580 Ratings
6% above category average
Zoho Social
-
Ratings
WYSIWYG email editor8.3532 Ratings00 Ratings
Dynamic content8.0514 Ratings00 Ratings
Ability to test dynamic content8.0494 Ratings00 Ratings
Landing pages8.3400 Ratings00 Ratings
A/B testing7.7430 Ratings00 Ratings
Mobile optimization8.1530 Ratings00 Ratings
Email deliverability reporting8.6563 Ratings00 Ratings
List management8.2559 Ratings00 Ratings
Triggered drip sequences7.9382 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Intuit Mailchimp
8.9
72 Ratings
13% above category average
Zoho Social
-
Ratings
Lead nurturing automation7.463 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management8.369 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Intuit Mailchimp
8.0
123 Ratings
8% above category average
Zoho Social
-
Ratings
Calendaring7.548 Ratings00 Ratings
Event/webinar marketing8.5109 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Intuit Mailchimp
8.2
120 Ratings
11% above category average
Zoho Social
-
Ratings
Social sharing and campaigns8.2112 Ratings00 Ratings
Social profile integration8.2104 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Intuit Mailchimp
8.3
560 Ratings
12% above category average
Zoho Social
-
Ratings
Dashboards8.5224 Ratings00 Ratings
Standard reports8.5555 Ratings00 Ratings
Custom reports7.8125 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Intuit Mailchimp
7.8
128 Ratings
4% above category average
Zoho Social
-
Ratings
API7.9103 Ratings00 Ratings
Role-based workflow & approvals8.268 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.453 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.346 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations8.1106 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
8.7
438 Ratings
13% above category average
Sentiment analysis00 Ratings8.3313 Ratings
Broad channel coverage00 Ratings9.0432 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
8.7
515 Ratings
7% above category average
Content planning and scheduling00 Ratings9.3512 Ratings
Audience targeting00 Ratings8.4366 Ratings
Content optimization00 Ratings8.4426 Ratings
Workflow management00 Ratings8.850 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
8.4
420 Ratings
4% above category average
Automated routing and prioritization00 Ratings8.0356 Ratings
Customer interaction histories00 Ratings8.2392 Ratings
Bulk actions00 Ratings8.942 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
8.3
367 Ratings
8% above category average
Lead generation00 Ratings8.1280 Ratings
Content marketing00 Ratings8.6356 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
9.1
505 Ratings
9% above category average
Twitter00 Ratings9.2451 Ratings
Facebook00 Ratings9.2491 Ratings
LinkedIn00 Ratings9.3443 Ratings
Google+00 Ratings8.9289 Ratings
Instagram00 Ratings9.2423 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
8.3
413 Ratings
7% above category average
Campaign success analytics00 Ratings8.7409 Ratings
Real-time tracking00 Ratings8.843 Ratings
Competitor analysis00 Ratings7.4255 Ratings
Account management
Comparison of Account management features of Product A and Product B
Intuit Mailchimp
-
Ratings
Zoho Social
9.0
453 Ratings
13% above category average
Role-based user permissions & privileges00 Ratings8.9357 Ratings
Mobile access00 Ratings9.1430 Ratings
Best Alternatives
Intuit MailchimpZoho Social
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Intuit MailchimpZoho Social
Likelihood to Recommend
8.7
(603 ratings)
9.2
(518 ratings)
Likelihood to Renew
10.0
(55 ratings)
9.3
(15 ratings)
Usability
8.5
(472 ratings)
9.3
(346 ratings)
Availability
9.5
(6 ratings)
8.2
(2 ratings)
Performance
8.9
(7 ratings)
8.2
(3 ratings)
Support Rating
8.7
(20 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
7.4
(22 ratings)
8.4
(5 ratings)
Configurability
10.0
(2 ratings)
7.3
(2 ratings)
Ease of integration
8.0
(4 ratings)
3.6
(2 ratings)
Product Scalability
9.5
(6 ratings)
8.2
(3 ratings)
Vendor post-sale
10.0
(2 ratings)
8.2
(2 ratings)
Vendor pre-sale
10.0
(2 ratings)
8.2
(2 ratings)
User Testimonials
Intuit MailchimpZoho Social
Likelihood to Recommend
Intuit
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Read full review
Zoho
Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
Read full review
Pros
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Zoho
  • Professional precision needed to align our content strategy with specific target groups.
  • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
  • Platform is a vital tool for scaling our mission.
Read full review
Cons
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Intuit
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
Read full review
Zoho
It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
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Reliability and Availability
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Zoho
No answers on this topic
Performance
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Zoho
No answers on this topic
Support Rating
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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Implementation Rating
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Zoho
No answers on this topic
Alternatives Considered
Intuit
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
Read full review
Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Zoho
No answers on this topic
Return on Investment
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.