Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Quid
Score 4.7 out of 10
Enterprise companies (1,001+ employees)
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of…
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Meltwater
Quid
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Meltwater
Quid
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Community Pulse
Meltwater
Quid
Considered Both Products
Meltwater
Verified User
Anonymous
Chose Meltwater
We chose Meltwater because we can create actual queries and search on forums, which many other platforms lack. We found that other services tend to focus only on social media.
Meltwater does not limit competitive searches in the same way that Crayon and Klue do. Meltwater also captures different sources of information than aggregation tools. While Meltwater doesn’t provide access to expert reports like a different platform that I rely on for deep …
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one …
I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion.
I have tried several platforms but continue coming back to Meltwater. Even though we are a national company, I like the global reach that Meltwater offers.
We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical …
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other …
Director of Strategic Communications and Engagement
Chose Meltwater
Meltwater is our primary tool, however, we have engaged TVEyes as broadcast media has not been a strength of Meltwater. We would love to see that change and use Meltwater for all needs.
Meltwater is a do-everything platform so it automatically ranks above these two programs. That said, due to these two programs focusing on both incredibly thorough reporter contact databases and tv/radio monitoring, their specialties are reliable when needed.
Cision and LexisNexis are better for accessing articles behind paywalls. I've found that social-specific tools like Sprout Social or Sprinklr seem to be better for monitoring social media mentions. However, Meltwater Media Intelligence Platform may have upped its "social game" …
[In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, …
The functionality, customer service, and quality of databases are all better with Meltwater Media Intelligence Platform. I have used Cision in the past and have not been as happy with it.
Crayon [Intel Pro] is slightly better, but not by much. If you are set on using a service like this, I'd choose it, but Crayon [Intel Pro] is more expensive. [In my opinion, it is] best to use an intern [where] you can target their efforts, not some hit-and-miss AI program.
We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or …
Meltwater is a fully reinforced software and its features outweigh the purpose of Mention, but they are similar in that they provide insight into where your brand is being discussed and who is talking about it. I was able to find what I needed out of Mention, within Meltwater, …
Senior Marketing Account Supervisor, Digital Strategy
Chose Meltwater
We originally had Salesforce/Radian6 and switched to Meltwater Media Intelligence Platform to align with what other similar brands were using, and because at that time, Salesforce was experiencing technical issues. After a year and a half with Meltwater Media Intelligence …
TrendKite is much more flexible with an unlimited amount of dashboards, searches, metrics on a particular dashboard, and more. There are pricing systems with all platforms sure, but to add broadcast is outrageous. Not to mention, their live chat staff has been rude in the past …
NetBase is exactly what we needed and were looking for. Perhaps down the road we may require a much more enterprise-level platform, but for the past 3+ years, NetBase provides us with exactly what it is we need.
I did not get a chance to truly get involved with Sprinklr as I did with Netbase. However, I spent enough time to realize that the two serve very different purposes. Where Netbase is great for tracking and discovery, Sprinklr has its advantage with Media organization and …
Netbase is our chosen tool for a number of reasons including NLP capabilities, functionality, depth of data available, constantly evolving features and easy to use interface. We also found our reps to be extremely helpful, knowledgeable and have our best interests at heart.
The customer service is AMAZING compared to other providers! It also offers unlimited topics and mentions, which was not offered by some other providers. Overall, I think NetBase is by far one of the most intuitive and exemplary solutions for social media listening.
Far and away superior to the others. I selected NetBase for their NLP capabilities, reporting tools, ease of use and most importantly the team/people at NetBase.
All are good for seeing the posts but it's the features of the applications that set them apart. Netbase goes above and beyond the others, I feel, for allowing you to do what you need and thoroughly analysis the social content.
Along with NetBase, we use New Media Measure as another useful analytic tool. New Media Measure is good because it's more specific as far as including social media platforms go. New Media Measure is better for pulling data but it's not used really for sentiment analysis or …
NetBase provides a higher degree of accuracy and more flexibility to control the analysis (filtering, etc) in the platform. The platform is also very user-friendly and doesn't have a steep learning curve. The NLP is powerful and provides deeper insights into sentiment, …
These two product offerings are similar and both are advantageous to use. Unfortunately, I have limited experience using Adobe Social so I can't attest to the full functionality of this platform. That being said, I prefer the design and layout to NetBase, but I would like the …
Marketing Science and Digital/Social Media Strategy
Chose Quid
In my opinion, NetBase is a superior product to the competitive products that we have either used or evaluated. NetBase has better features, better data, and great support.
We liked it's features better than the competition and the costs were also lower and more inline with our budget. Their sales team was responsive prior to our selecting the application and their post-sales engagement has also been very good. They haven't disappeared.
I use the product, but I did not research other similar products. I have not had experience with other programs, but my experience with NetBase has been very good.
The only other system we would consider would be Radian6. The reason NetBase won our business is because Radian6 has not updated its software as frequently as NetBase.
Verified User
Anonymous
Chose Quid
Netbase has better NLP capabilities, as well as custom dashboards and more languages/global coverage compared to Sysomos.
If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.
In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
We have had great success with Meltwater Buzz the past 2 years. The reporting has been great for our board reports, seeing the conversations going on between our followers helps us to learn who our audience is and what we can do better on our social media. The analytics we see on Meltwater Buzz we could not get anywhere else
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.
NetBase provides a higher degree of accuracy and more flexibility to control the analysis (filtering, etc) in the platform. The platform is also very user-friendly and doesn't have a steep learning curve. The NLP is powerful and provides deeper insights into sentiment, behaviors and opinions compared to other platforms that are very topical and less user-friendly.
A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
Negative - We have to use other tools to gather news, which affects our budget.